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Marketing jobs

9 marketing jobs

8 days ago

Performance Marketing Manager, Paid Social

Gusto

New York City, NY (Unknown)Full time$109K/yr – $161K/yr

2 weeks ago

Social Content Strategist

Gusto

Denver, CO (Hybrid)Full time$130K/yr – $180K/yr

4 weeks ago

Product Marketing Leader - Innovation & Experimentation

Gusto

San Francisco, CA (Hybrid)Full time$190K/yr – $275K/yr

4 weeks ago

Product Marketing Leader - Innovation & Experimentation

Gusto

Burlingame, CA (Unknown)Full time$190K/yr – $275K/yr

1 month ago

Marketing Programs Specialist, Symmetry

Gusto

Scottsdale, AZ (Hybrid)Full time$64K/yr – $78K/yr

2 months ago

Growth Marketing Leader

Gusto

New York City, NY (Hybrid)Full time$166K/yr – $207K/yr

3 months ago

Growth Marketing Lead

Gusto

Denver, CO (Hybrid)Full time$141K/yr – $176K/yr

3 months ago

Growth Marketing Lead

Gusto

Atlanta, GA (Remote)Full time$141K/yr – $176K/yr

5 months ago

Senior Growth Marketing Manager, Gusto Wallet

Gusto

San Francisco, CA (Hybrid)Full time$128K/yr – $200K/yr

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9 jobs

Performance Marketing Manager, Paid Social

Gusto

New York City, NY (Unknown)

$109K/yr - $161K/yrIn-houseFull-timeSenior level7+ years exp.

8 days ago

Social Content Strategist

Gusto

Denver, CO (Hybrid)

$130K/yr - $180K/yrIn-houseFull-timeMid level7+ years exp.

2 weeks ago

Product Marketing Leader - Innovation & Experimentation

Gusto

San Francisco, CA (Hybrid)

$190K/yr - $275K/yrIn-houseFull-timeSenior level

4 weeks ago

Product Marketing Leader - Innovation & Experimentation

Gusto

Burlingame, CA (Unknown)

$190K/yr - $275K/yrIn-houseFull-timeSenior level

4 weeks ago

Marketing Programs Specialist, Symmetry

Gusto

Scottsdale, AZ (Hybrid)

$64K/yr - $78K/yrIn-houseFull-timeMid level2+ years exp.

1 month ago

Growth Marketing Leader

Gusto

New York City, NY (Hybrid)

$166K/yr - $207K/yrIn-houseFull-timeSenior level

2 months ago

Growth Marketing Lead

Gusto

Denver, CO (Hybrid)

$141K/yr - $176K/yrIn-houseFull-timeSenior level10+ years exp.

3 months ago

Growth Marketing Lead

Gusto

Atlanta, GA (Remote)

$141K/yr - $176K/yrIn-houseFull-timeSenior level10+ years exp.

3 months ago

Senior Growth Marketing Manager, Gusto Wallet

Gusto

San Francisco, CA (Hybrid)

$128K/yr - $200K/yrIn-houseFull-timeSenior level5+ years exp.

5 months ago

Gusto

Performance Marketing Manager, Paid Social

New York City, NY (Unknown)

$109K/yr – $161K/yrSenior Level7+ years expFull time

Posted 8 days ago

Job Summary

Own paid social strategy and execution across Meta, LinkedIn, Reddit, Quora, and TikTok, manage multi-million dollar budgets, and lead measurement, creative testing, and cross-functional enablement to drive pipeline and revenue, with AI-enabled workflows and channel expansion as core workstreams.

Build and refine attribution and budget principles with the marketing team
Lead creative testing and learning programs at scale
Scale new channels and AI-driven efficiencies across the paid social stack

Job Description

Responsibilities

Own paid social strategy and execution across Meta, LinkedIn, Reddit, Quora, and TikTok, driving full-funnel campaigns from brand awareness through retargeting and conversion, with accountability to pipeline and revenue targets.
Manage significant, multi-million dollar budgets with rigor, including campaign pacing, forecasting, budget-vs-actuals analysis, and making the case for paid social investment in imperfect attribution environments.
Apply and help refine Gusto's paid acquisition measurement framework, including attribution philosophy and budget allocation principles, in partnership with the broader marketing team.
Lead creative strategy and testing at scale: briefing creative studios and agencies, structuring meaningful experiments, interpreting complex data sets to drive actionable insights, and building a clear learning roadmap.
Serve as the team's go-to expert on paid social and AI-powered marketing workflows, documenting playbooks and best practices for the paid acquisition team.
Use AI tools as a consistent, habitual part of your workflow: generating campaign briefs, developing copy variants, accelerating audience research, and building reusable systems that raise the bar for the whole team.
Identify, test, and validate new digital media channels and formats beyond core paid social — such as Google Demand Generation campaigns and ChatGPT ads — running structured pilots, defining success criteria upfront, and making the call on scale vs. kill within existing budget guardrails.
Partner with Web Marketing to align on landing page strategy, message match, and post-click conversion, because paid social performance doesn't end at the click.
Align with the Brand and Influencer team to run the organic-to-paid feedback loop — turning proven organic and influencer content into paid scale, and feeding results back to sharpen what earns that investment next.
Collaborate with Engineering to launch new pixels and tracking, troubleshoot platform-side issues, and QA implementations — keeping measurement reliable as tracking needs evolve.

Requirements

7+ years of performance marketing experience at a B2B SaaS, performance marketing agency, or high-growth consumer organization, with deep expertise in paid social and a track record of testing and scaling new channels.
Full-funnel ownership across two or more major paid social platforms (Meta, LinkedIn, Reddit, Quora, TikTok), including deep, hands-on, in-platform execution (campaign builds, audience/targeting strategy, creative testing, bid/budget management), with significant budget responsibility and a track record of driving measurable pipeline impact.
Strong creative strategy and testing instincts: you know how to structure a test, distinguish a learning from a result, and translate performance data into creative direction.
AI-fluent in practice, not just in theory; you use AI tools consistently in your day-to-day workflow to accelerate briefs, copy, and analysis, and have a track record of implementing AI-driven efficiencies for your team.
Excellent cross-functional collaborator who can translate integrated briefs into paid social strategy, advocate for what the channel needs, and work effectively alongside brand, web, and comms partners.
You are analytical and data-driven, with a clear point of view on attribution in imperfect measurement environments and comfort communicating paid social's contribution to business outcomes.

Gusto

3.2 Glassdoor

Our mission is to grow the small business economy.Launched in 2011 as ZenPayroll, Gusto serves more than 400,000 businesses nationwide with our small business platform, supporting them with payroll, HR, benefits, and more.Licensing details: https://gusto.com/about/licenses

Founded in 2011

San Francisco, California, USA

4.3K employees (207 in marketing)

www.gusto.com

50% recommend to a friend

53% CEO approval

Salaries

Posted range

$109K/yr – $161K/yr

Taken straight from the job posting.

See all Gusto salaries

Marketing Team

Marketing Team Size

104 (2% of company)

Median Career Experience

16 years

Median Tenure

2.5 years

Marketing Roles Posted (Last 30 Days)

People

Marketing Leadership

Kirill Kronrod

VP, Content and SEO

At the company for 5 years

Nikki Jackson

Head of Demand Generation / Vice President of Marketing

At the company for 3 years

Erin Thompson

Head of Product Marketing - Enterprise Accountants

At the company for 1 year

Ryan Quiel

Head of Growth Marketing

At the company for 7 years 8 months

Funding

Total Funding

$746.1M

Last Raise

$55M

Series Unknown, 3 years ago

Funding History

Jan 2023
Series Unknown
May 2022
Series E • $55M
Aug 2021
Series E • $175M

Traffic Signals

Monthly Visitors

8.2M

Monthly Google Ads Budget

$3.1M

Traffic Source Mix

21.3%

Direct

70.9%

Referral

6.2%

Social

0.9%

Paid

0.4%

Headcount Trend

Current headcount: ~4.3K

Recent News

Gusto: Small Business Benefits Crunch

Nov 18, 2025 • WKEF

SymphonyAI Partners with Gusto to Bring Enterprise-Grade AI Financial Protection to Small Businesses

Nov 12, 2025 • Business Wire

Gusto Acquires Guideline for $600M, Plans Rival Customer Selloff

Oct 1, 2025 • The Tech Buzz

Links

www.gusto.com

X (Twitter)

Crunchbase

Responsibilities

Own paid social strategy and execution across Meta, LinkedIn, Reddit, Quora, and TikTok, driving full-funnel campaigns from brand awareness through retargeting and conversion, with accountability to pipeline and revenue targets.
Manage significant, multi-million dollar budgets with rigor, including campaign pacing, forecasting, budget-vs-actuals analysis, and making the case for paid social investment in imperfect attribution environments.
Apply and help refine Gusto's paid acquisition measurement framework, including attribution philosophy and budget allocation principles, in partnership with the broader marketing team.
Lead creative strategy and testing at scale: briefing creative studios and agencies, structuring meaningful experiments, interpreting complex data sets to drive actionable insights, and building a clear learning roadmap.
Serve as the team's go-to expert on paid social and AI-powered marketing workflows, documenting playbooks and best practices for the paid acquisition team.
Use AI tools as a consistent, habitual part of your workflow: generating campaign briefs, developing copy variants, accelerating audience research, and building reusable systems that raise the bar for the whole team.
Identify, test, and validate new digital media channels and formats beyond core paid social — such as Google Demand Generation campaigns and ChatGPT ads — running structured pilots, defining success criteria upfront, and making the call on scale vs. kill within existing budget guardrails.
Partner with Web Marketing to align on landing page strategy, message match, and post-click conversion, because paid social performance doesn't end at the click.
Align with the Brand and Influencer team to run the organic-to-paid feedback loop — turning proven organic and influencer content into paid scale, and feeding results back to sharpen what earns that investment next.
Collaborate with Engineering to launch new pixels and tracking, troubleshoot platform-side issues, and QA implementations — keeping measurement reliable as tracking needs evolve.

Requirements

7+ years of performance marketing experience at a B2B SaaS, performance marketing agency, or high-growth consumer organization, with deep expertise in paid social and a track record of testing and scaling new channels.
Full-funnel ownership across two or more major paid social platforms (Meta, LinkedIn, Reddit, Quora, TikTok), including deep, hands-on, in-platform execution (campaign builds, audience/targeting strategy, creative testing, bid/budget management), with significant budget responsibility and a track record of driving measurable pipeline impact.
Strong creative strategy and testing instincts: you know how to structure a test, distinguish a learning from a result, and translate performance data into creative direction.
AI-fluent in practice, not just in theory; you use AI tools consistently in your day-to-day workflow to accelerate briefs, copy, and analysis, and have a track record of implementing AI-driven efficiencies for your team.
Excellent cross-functional collaborator who can translate integrated briefs into paid social strategy, advocate for what the channel needs, and work effectively alongside brand, web, and comms partners.
You are analytical and data-driven, with a clear point of view on attribution in imperfect measurement environments and comfort communicating paid social's contribution to business outcomes.