Own and operate AI-native marketing programs across acquisition and product communications, partnering with Demand Gen, Product Marketing, Sales, and Enablement to ship multi-channel campaigns, client stories, and lifecycle programs.

Leads execution across the two core pillars: acquisition and client/product communications
Collaborates with Demand Gen, Product Marketing, Sales, and Enablement to convert strategy into repeatable programs

Job Description

Responsibilities

The Marketing Programs Specialist is the operational engine behind two pillars—new business acquisition and client/product communications—and works as an AI-first marketer who uses AI as the default way to get things done.
Reports to CMO, and supports Demand Gen and Product Marketing. Strategy stays with the functional leads; this role will support program execution.
Pillar 1 — Acquisition (with Demand Gen): ad campaigns, prospect events and webinars, acquisition nurtures.
Pillar 2 — Client & Product Comms (with Product Marketing): client story activation, developer release communications, and lifecycle/customer communications.
Demand Gen: an execution partner to take campaign and event logistics off your plate so you can focus on strategy and channel performance.
Product Marketing: someone to operationalize and distribute your client stories, product/release comms, and lifecycle programs—turning your narrative into shipped, multi-channel output.
Sales: more consistent enablement assets and customer stories reaching you, faster.
Client Success & Enablement: a reliable channel to get customer wins and release notes packaged and out the door to the right audiences.
What it's deliberately not : a strategy role, a people-management role, or a partnership-design role. It executes against the plans the functional leads set. To keep it effective, tasks should be part of systematic and recurring programs , not one-off requests.
Why AI-native: This is the first role we're building from the ground up around heavy AI use—the person will use AI across every workflow and set the pace for what an AI-first marketer looks like here.

Requirements

2+ years in a B2B marketing role, ideally in SaaS or technology.
AI-fluent in practice, not just in theory; you use AI tools consistently in your day-to-day workflow to accelerate content, reporting, or campaign efficiency.
Organized and detail-oriented, able to manage multiple tasks and deadlines.
Clear communicator who works well with internal teams and external partners.
Experience with any of the following is a plus:
Marketing Automation (HubSpot or similar)
CRM (Salesforce or similar)
Events (Zoom or other webinar platforms)
AI Tools (Claude)

Benefits

All full-time employees receive competitive base pay, benefits, and equity (RSUs) — because everyone who helps build Gusto should share in its success. Offer amounts are determined by role, level, and location. Learn more about our Total Rewards philosophy.
AI is a fundamental part of how work gets done at Gusto. We expect all team members to actively engage with AI tools relevant to their role and grow their fluency as the technology evolves. AI experience requirements vary by role and will be assessed during the interview process.

Gusto

3.2 Glassdoor

Our mission is to grow the small business economy.Launched in 2011 as ZenPayroll, Gusto serves more than 400,000 businesses nationwide with our small business platform, supporting them with payroll, HR, benefits, and more.Licensing details: https://gusto.com/about/licenses

Founded in 2011

San Francisco, California, USA

4.3K employees (207 in marketing)

www.gusto.com

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