Own the end-to-end CRM analytics and personalization program, lead a small analytics team, and collaborate with CRM, Loyalty, Digital Product, and Merchandising to optimize campaigns and customer insights.

End-to-end analytics for CRM, loyalty, and personalized experiences across channels
Lead 1–2 analysts and translate data into storytelling for leadership
Partner with Data Engineering/Martech/IT to ensure data quality and integration

Job Description

Responsibilities

Lead CRM & Personalization Analytics: Own the end-to-end analytics strategy for CRM campaigns, loyalty programs, and personalized experiences across channels (email, app, SMS, in-store).
Team Leadership: Manage and mentor 1–2 analysts, fostering a culture of curiosity, collaboration, and continuous learning.
Campaign Measurement & Optimization: Develop robust frameworks to measure campaign performance, customer segmentation effectiveness, and personalization impact.
Customer Insights: Deliver actionable insights on customer behavior, lifecycle, churn, and engagement to inform marketing strategies and define audience targets.
Test & Learn: Design and analyze A/B and multivariate tests to optimize messaging, timing, and targeting.
Data Storytelling: Translate complex data into clear, compelling narratives for senior leadership and cross-functional stakeholders.
Tool & Tech Collaboration: Partner with Data Engineering, Martech, and IT to ensure data quality, accessibility, and integration across platforms.
Strategic Partnership: Collaborate with CRM, Loyalty, Digital Product, and Merchandising teams to align analytics with business goals.

Requirements

Bachelor’s or Master’s degree in Analytics, Statistics, Marketing, Economics, or a related field.
8+ years of experience in analytics focused on marketing, loyalty, CRM, or personalization in retail, QSR or CPG environments.
Proven experience leading analytics projects and managing direct reports.
Strong proficiency in SQL, data visualization tools (e.g., Tableau, Power BI), and statistical analysis.
Experience with customer segmentation, predictive modeling, and campaign measurement.
Excellent communication and storytelling skills with the ability to influence non-technical stakeholders.
Familiarity with CRM platforms and CDPs is a plus.

7-Eleven

3.4 Glassdoor

7-Eleven introduced the world to convenience. And in return, the world made us the #1 convenience retailer. It started with a simple idea – give customers what they want, when and where they want it. That was 1927. And what started on a single ice dock in Dallas, Texas, has since grown to more than 70,000 locations in 18 countries around the globe. The idea may have been simple, but it started a retail revolution.

Founded in 1927

Irving, Texas, USA

54K employees (1,254 in marketing)

www.7-ELEVEn.com

53% recommend to a friend

63% CEO approval