2 months ago
Sr. Growth Marketing Specialist - Cal AI
MyFitnessPal
USA (Remote)Full time$90K/yr – $115K/yr
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Sr. Growth Marketing Specialist - Cal AI
USA (Remote)
$90K/yr – $115K/yrSenior Level4+ years expFull time
Posted 2 months ago
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Job Summary
Drive paid acquisition and lifecycle growth by coordinating multi-channel campaigns, rapid testing, and cross-functional collaboration to improve CAC, ROAS, and retention in a consumer app environment.
- Growth Engine: own testing frameworks and cross-channel optimization to accelerate acquisition and scale profitable campaigns.
- Cross-Functional Collaboration: partner with product, analytics, creative, and influencer teams to turn insights into growth actions.
Job Description
Responsibilities
- Execute paid campaigns across Meta, TikTok, Google, Snapchat, and emerging channels.
- Identify and recommend acquisition improvements based on performance analysis.
- Contribute to retention and engagement through channel execution and lifecycle insights.
- Identify growth experiments and conversion opportunities with product and analytics teams.
- Analyze campaign performance metrics: CAC, ROAS, payback, creative performance, funnel conversion, and retention.
- Collaborate with creative, influencer, product, and analytics teams to turn insights into growth actions.
- Build and maintain testing frameworks for paid ads, creative, landing pages, and offers.
- Support a high-velocity growth culture through structured experiments, clear reporting, and disciplined execution.
- Manage multiple projects simultaneously, escalating risks to your manager as needed.
- Coordinate cross-functional growth initiatives with product and analytics teams.
- 4-6 years of experience in growth, paid acquisition, performance marketing, or consumer app marketing.
- Hands-on experience running paid advertising campaigns profitably for a consumer mobile app, subscription app, health/wellness app, or similar product.
- Working knowledge of Apple Search Ads, Meta, and TikTok; experience with Snapchat or Google is a plus.
- Solid understanding of CAC, LTV, ROAS, payback period, and core subscription app economics.
- Experience supporting creative testing and collaborating with UGC creators, influencers, or creative strategists.
- Analytical mindset with comfort working in dashboards, attribution tools, and performance data.
- Experience with mobile attribution platforms such as AppsFlyer, Adjust, Singular, Branch, or similar.
- Clear communicator who can craft data-backed recommendations and tailor messaging to different audiences.
- Experience scaling an app in the Health & Fitness, wellness, nutrition, AI, consumer subscription, or mobile utility category.
- Exposure to influencer marketing, affiliate programs, creator whitelisting, Spark Ads, or organic social strategy.
- Familiarity with web-to-app funnels, subscription monetization, onboarding optimization, or paywall testing.
- Growing network of growth partners, creators, or marketing technology vendors.
- Face-to-Face Connections: We value personal connections. Meet and connect with your team members in person; teams meet as needed and all of MyFitnessPal gathers annually.
- Flexibility At Its Best: Flexible time-off policy with Responsible Time Off.
- Give Back: 2 volunteer days per year to support community.
- Mentorship Program: Optional mentorship to scale skills and growth.
- Family-Friendly Support: Paid maternity and paternity leave and support for fertility-related matters.
- Wellness Comes First: Monthly Wellness Allowance for health and well-being initiatives.
- Celebrate Greatness: Recognition platform to acknowledge contributions.
- Elevate Your Health & Fitness: Access to MyFitnessPal Premium.
- Unlock Your Potential: Virtual learning and development library.
- Championing Inclusion: DEI-focused initiatives and progress evaluation.
- Healthcare Matters: Competitive medical, dental, and vision benefits.
- Secure Your Future: Retirement savings with employer match.
MyFitnessPal
4.3 Glassdoor
MyFitnessPal is the #1 global nutrition and food tracking app with a mission to help people around the world reach their health goals through better food choices.
Founded in 2005
Austin, Texas, USA
272 employees (52 in marketing)
77% recommend to a friend
86% CEO approval
Traffic Signals
Monthly Visitors
8.9M
Traffic Source Mix
Search
27.2%
Direct
68.2%
Referral
3.2%
Social
1.1%
Paid
0.2%
Headcount Trend
Current headcount: ~270
Marketing Team
Marketing Team Size
36 (13% of company)
Marketing Roles Posted (Last 30 Days)
1
Funding
Total Funding
$18M
Last Raise
$18M
Series A, 13 years ago
Funding History
- Aug 2013Series A • $18M