Own and execute go-to-market programs for the OASYS and IAQ products, lead marketing strategy, and drive product launches while coordinating with sales and product teams to grow adoption and brand presence.

Own product launches from ideation to market introduction and drive GTM strategy, research, and cross-functional collaboration.
Lead data-driven marketing initiatives and cross-functional alignment to expand brand reach and customer adoption.

Job Description

Responsibilities

Product Marketing Management, Go-to-Market Strategy Development & Execution
Lead and mentor the Product Marketing Specialist, setting clear goals, providing regular feedback and fostering a collaborative environment. Ensure team alignment with organization objectives and professional development
Develop and execute comprehensive go-to-market strategies for the OASYS and IAQ products across wholesale, ecommerce and digital channels
Take ownership of marketing research for launching new products and driving customer adoption
Develop customer personas and value propositions for B2B and B2C audiences.
Drive initiatives to boost brand awareness and expand the customer base through marketing efforts and campaigns
Build positioning, value proposition, develop campaigns and messaging that resonate with target audiences, highlighting key product benefits
Lead the development and execution of product launches from ideation through to market introduction, ensuring alignment with overall business goals
Continuously monitor product performance in the market, leveraging data and analytics to make informed decisions
Conduct competitive analysis to identify industry trends, customer needs, and gaps that can be addressed through marketing strategies

Requirements

Education & Experience : Degree required/preferred
Bachelor’s Degree preferred Marketing, Business Management or other relevant discipline
8 or more years of marketing experience in product marketing or product management, with a focus on go-to-market strategy development and execution
Proven experience in driving product growth, increasing brand awareness, and acquiring customers within a competitive market
Experience in leading successful product launches from concept through to execution
Strong analytical skills and experience using data and analytics to optimize marketing efforts and drive product success
Accountability: Take full ownership of their work, consistently meeting high standards and taking full responsibility for their results. They are transparent about progress, address issues independently, and model accountability within the team, ensuring their work advances team and business goals.
Strategic thinking and execution: Actively align their projects with department and company-wide goals. They identify opportunities to add strategic value and make decisions that support both short-term and long-term objectives.
Problem solving: Demonstrate sophisticated problem-solving skills, tackling complex challenges by identifying root causes, analyzing data, and applying creative, sustainable solutions.
Prioritization: Effectively managing multiple high-impact projects, prioritize based on business impact and strategic alignment.

Benefits

Health Benefits – Offering medical, dental, vision, prescription plans, plus Health Savings Account and Flexible Spending Account options.
Voluntary Benefits – Life, accident, critical illness, disability, legal, identity theft, and pet insurance.
Panasonic Retirement Savings & Investment Plan (PRSIP) – 401(k) plan with company matching contributions and immediate vesting.
Paid Time-Off Benefits – Vacation, holidays, personal days, sick leave, volunteer, and parental & caregiver leave.
Educational Assistance – Tuition reimbursement for job-related courses after six months of service.
Health Management and Wellbeing Programs –Lifestyle Spending Account, EAP, virtual health management, chronic condition, neurodiversity, tobacco cessation, substance abuse support, and life stage and fertility resources. Available to eligible employees starting the first day of the month following your start date. Eligibility for each benefit may vary based on employment status, location, and length of service.
Employee Recognition Program - High5 employee recognition and awards platform, quarterly and annual employee recognition
Annual Bonus Program - Opportunity for an annual performance-based bonus.

Panasonic North America

3.4 Glassdoor

Panasonic is a leading technology provider of electric batteries and consumer lifestyle technologies, as well as innovative smart mobility, sustainable energy, and integrated supply chain solutions. Throughout Panasonic’s 100-year history, one of our guiding principles has always been to contribute to society by improving people’s lives and making the world a better place. The goal? To fulfill our Founder’s vision of making today better than yesterday, tomorrow better than today by empowering people to live better lives and creating a brighter future for everyone. Learn more about Panasonic’s technologies and solutions at https://na.panasonic.com.

Founded in 2017

Newark, New Jersey, USA

11K employees (447 in marketing)

bit.ly/2nrQeud

60% recommend to a friend

68% CEO approval

Traffic Signals

Monthly Visitors

584.9M

Monthly Google Ads Budget

$207.7K

Traffic Source Mix

17.6%

Direct

57.3%

Referral

14.1%

Social

10.3%

Paid

0.7%

Headcount Trend

Current headcount: ~11.4K

Marketing Team

Marketing Team Size

364 (3% of company)

Median Career Experience

17.5 years

Median Tenure

5.1 years

Marketing Roles Posted (Last 30 Days)

People

HR / Recruitment

Anh Martin

Talent Acquisition Partner

At the company for 1 year 7 months

Adam Henderson

Authorized Talent Acquisition Specialist

At the company for 4 years 7 months

Marketing Leadership

Mike King

Director of Brand Marketing & Creative Services

At the company for 18 years 4 months

Michelle Esgar

Director, Marketing and Experience

At the company for 12 years 1 month

Azhar A.

Strategic Sourcing Manager - HR & Marketing

At the company for 3 years 1 month

Alex Jerome

Content Marketing Manager

At the company for 9 months

Recent News

Panasonic Whisper Symphony™ Transforms Your Bathroom with Entertainment, Comfort, and Innovation

Dec 10, 2025 • Panasonic

Inside Panasonic's Sustainable EV Battery Factory in Kansas

Nov 19, 2025 • EV Magazine

Panasonic and Olympian Katie Ledecky Champion STEAM Education for Students in Kansas

Oct 28, 2025 • Panasonic Newsroom Global

Responsibilities

Product Marketing Management, Go-to-Market Strategy Development & Execution
Lead and mentor the Product Marketing Specialist, setting clear goals, providing regular feedback and fostering a collaborative environment. Ensure team alignment with organization objectives and professional development
Develop and execute comprehensive go-to-market strategies for the OASYS and IAQ products across wholesale, ecommerce and digital channels
Take ownership of marketing research for launching new products and driving customer adoption
Develop customer personas and value propositions for B2B and B2C audiences.
Drive initiatives to boost brand awareness and expand the customer base through marketing efforts and campaigns
Build positioning, value proposition, develop campaigns and messaging that resonate with target audiences, highlighting key product benefits
Lead the development and execution of product launches from ideation through to market introduction, ensuring alignment with overall business goals
Continuously monitor product performance in the market, leveraging data and analytics to make informed decisions
Conduct competitive analysis to identify industry trends, customer needs, and gaps that can be addressed through marketing strategies

Requirements

Education & Experience : Degree required/preferred
Bachelor’s Degree preferred Marketing, Business Management or other relevant discipline
8 or more years of marketing experience in product marketing or product management, with a focus on go-to-market strategy development and execution
Proven experience in driving product growth, increasing brand awareness, and acquiring customers within a competitive market
Experience in leading successful product launches from concept through to execution
Strong analytical skills and experience using data and analytics to optimize marketing efforts and drive product success
Accountability: Take full ownership of their work, consistently meeting high standards and taking full responsibility for their results. They are transparent about progress, address issues independently, and model accountability within the team, ensuring their work advances team and business goals.
Strategic thinking and execution: Actively align their projects with department and company-wide goals. They identify opportunities to add strategic value and make decisions that support both short-term and long-term objectives.
Problem solving: Demonstrate sophisticated problem-solving skills, tackling complex challenges by identifying root causes, analyzing data, and applying creative, sustainable solutions.
Prioritization: Effectively managing multiple high-impact projects, prioritize based on business impact and strategic alignment.

Benefits

Health Benefits – Offering medical, dental, vision, prescription plans, plus Health Savings Account and Flexible Spending Account options.
Voluntary Benefits – Life, accident, critical illness, disability, legal, identity theft, and pet insurance.
Panasonic Retirement Savings & Investment Plan (PRSIP) – 401(k) plan with company matching contributions and immediate vesting.
Paid Time-Off Benefits – Vacation, holidays, personal days, sick leave, volunteer, and parental & caregiver leave.
Educational Assistance – Tuition reimbursement for job-related courses after six months of service.
Health Management and Wellbeing Programs –Lifestyle Spending Account, EAP, virtual health management, chronic condition, neurodiversity, tobacco cessation, substance abuse support, and life stage and fertility resources. Available to eligible employees starting the first day of the month following your start date. Eligibility for each benefit may vary based on employment status, location, and length of service.
Employee Recognition Program - High5 employee recognition and awards platform, quarterly and annual employee recognition
Annual Bonus Program - Opportunity for an annual performance-based bonus.