10 days ago
Manager, Senior Field Marketing
Pernod Ricard
Los Angeles, CA (Hybrid)Full time$140K/yr – $174K/yr
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Manager, Senior Field Marketing
Los Angeles, CA (Hybrid)
$140K/yr – $174K/yrManager7+ years expFull time
Posted 10 days ago
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Job Summary
Lead the field marketing strategy and execution across assigned markets, driving planning, program activation, partnerships, and performance reviews with cross-functional partners.
- Own and optimize the area marketing planning process and performance recaps.
- Steer strategic partnerships, sponsorships, and experiential programs to connect brand assets with local audiences and measure impact.
Job Description
Responsibilities
- Lead annual, quarterly, and cyclical field marketing planning for assigned markets, aligning strategies to consumer insights, business performance metrics, competitive trends, and local market opportunities.
- Own the area marketing planning process, including executive summaries, program rollups, investment planning, and performance recaps.
- Partner with Commercial Sales and regional leadership to identify growth opportunities and optimize advertising and promotion (A&P) investments to maximize return on investment.
- Drive continuous improvement of planning, reporting, budget management, and execution processes to increase efficiency, transparency, and consistency.
- Develop and execute market-specific activation plans that translate national brand priorities into impactful local programs.
- Provide oversight of priority initiatives, monitoring performance, market readiness, and execution quality while identifying opportunities for improvement.
- Establish clear objectives, timelines, accountability measures, and post-program learning processes to strengthen execution across markets.
- Lead planning and oversight of strategic partnerships, sponsorships, and experiential programs that connect brand assets with local consumer engagement opportunities.
- Guide execution of major trade events and sponsorship activations within focus markets.
- Evaluate sponsorship effectiveness through detailed recaps, measuring execution quality, commercial impact, and future opportunities.
Requirements
- Bachelor’s degree highly preferred.
- 7+ years of experience in Field Marketing, Trade Marketing, Commercial Marketing, Sales, or related consumer packaged goods or beverage alcohol industries.
- Demonstrated experience developing commercial marketing strategies, managing advertising and promotion (A&P) investments, and driving measurable business results.
- Strong knowledge of distributor planning, customer engagement, and On-Premise, Off-Premise, and Chain channel strategies.
- Proven ability to influence cross-functional stakeholders and lead complex initiatives across Sales, Brand, Distributor, and Field teams.
- Experience leading large-scale activations, sponsorships, business reviews, and performance reporting.
Benefits
- Being part of an inclusive and diverse company where professional development and internal career mobility is front-and-center to our talent strategy.
- You\'ll be part of a culture that celebrates the rich diversity of our people across the globe and be part of our long-standing commitment to making exceptional products, giving back to our communities, and honoring our responsibility to preserve the environment.
- We offer a flexible work policy, with most of our positions offering a 40% work-from-home hybrid option.
- We offer employees great benefits and perks to toast to a life filled with support. Check out PRUSABenefits.com for details.
Pernod Ricard
4.1 Glassdoor
Pernod Ricard is a convivial, responsible and successful global wine and spirits group and the #1 premium spirits organisation in the world. The Group represents 240 premium brands available in more than 160 countries. We are 18,500 exceptionally talented people worldwide with our own salesforce in 73 countries. Our portfolio is one of the most comprehensive in the market with every major category of wine and spirits, providing Pernod Ricard with a unique competitive advantage. To keep growing our business, transforming our industry and making a positive impact on the world, we believe in the power of human connection. Creating ‘convivialité’ is our business and our raison d’être. As ‘créateurs de convivialité’, our purpose is to turn every social interaction into a genuine, friendly and responsible experience of sharing. We believe there can be no convivialité with excess and strive to be sustainable and responsible at every step, from grain to glass. You must be of legal drinking age to follow and only share with others of age. Enjoy our brands responsibly.UGC policy: https://bit.ly/41XEYbx
Founded in 1975
Paris, Île-de-France, FRA
19K employees (2,955 in marketing)
87% recommend to a friend
94% CEO approval
Traffic Signals
Monthly Visitors
290.7K
Traffic Source Mix
Search
58.6%
Direct
31%
Referral
6%
Social
3.2%
Paid
1%
Headcount Trend
Current headcount: ~19.4K
Marketing Team
Marketing Team Size
2,810 (14% of company)
Median Career Experience
15 years
Median Tenure
5.8 years
Marketing Roles Posted (Last 30 Days)
2
People
Marketing Leadership
Kristen Colonna
Vice President, Marketing: Aged Spirits & Prestige Brand Portfolio
At the company for 5 years 7 months
Dan Flecker
Vice President, Skrewball and Brand Acceleration
At the company for 10 years 8 months
Matt Foley
Vice President Marketing - Absolut, Malibu, Kahlua, Tequila, Mezcal, Gin & Italicus
At the company for 14 years 4 months
Valeria Catterini
Senior Brand Director, Jameson & Redbreast
At the company for 15 years 4 months
Funding
Total Funding
$3.9B
Last Raise
Post IPO Debt, 9 months ago