Own partner messaging and enablement for a growing ecosystem, turning complex AI capabilities into credible, partner-facing stories and playbooks that unlock ICP-driven deals.

Growth Infrastructure: create shared value props, ICP guidance, and scalable enablement kits for channel, VAR, and technology partners.
Joint GTM & Co-Marketing: build co-branded campaigns, field events, and joint motions that drive partner-sourced pipeline.

Job Description

Responsibilities

Define and evolve how Spot AI’s story lands through the partner ecosystem, adapting core messaging for channel partners, VARs, and strategic technology partners (like HP) without losing the thread
Build and maintain partner-specific value propositions and ICP guidance for manufacturing, retail, logistics, and construction
Translate complex product capabilities into crisp, compelling messages that partners can use to open doors and close deals
Act as the narrative owner for the ecosystem, ensuring every partner tells a consistent, credible story
Create the content, tools, and playbooks that give partners everything they need to independently bring in ICP deals
Develop use cases, case studies, and proof points tailored to partner audiences and their end customers
Design scaled enablement kits that work across a range of partner types and maturity levels
Partner directly with sales and channel managers to sharpen messaging, improve win rates, and accelerate partner-sourced deals
Help define and own the category of AI coworkers for the physical world, and extend that story into the partner channel
Build positioning that differentiates Spot AI in a fast-moving market and gives partners a compelling reason to lead with us

Requirements

Have experience owning partner marketing, channel marketing, or ecosystem GTM with clear examples of programs you built and pipeline they generated
Understand both channel (VAR/reseller) and technology partner motions, and can articulate why they require different approaches
Have worked in B2B marketing at a startup or growth-stage company where the playbook was still being written
Know how to write for partners and their end customers, not just internal audiences
Think in terms of joint value propositions and shared ICPs, not just product features
Are energized by building from scratch and figuring things out without a clear formula
Have used AI to meaningfully accelerate your own work: research, content, enablement generation

Preferred

Have experience in a startup or category-defining company where you built the partner marketing function from scratch
Have worked in or marketed to industries like manufacturing, logistics, retail, or construction
Have experience with both channel and technology partner ecosystems simultaneously
Are a driven, hungry builder who is more motivated by generating pipeline than managing a content calendar

Benefits

Meaningful early stage equity
Medical, dental and vision plan options with little-to-no cost for employees and dependents
Company paid short- and long-term disability plans
Company paid life insurance
401K with 4% Employer Match
Come build the category-defining Physical World AI Platform with us!
We are creating and cultivating a diverse and inclusive culture where we celebrate individuals for what they accomplish, no matter who they are! As an equal opportunity employer, we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Spot AI

Unlock the power of video to make every workplace more productive and secure.We're putting extra eyes and hands to work across manufacturing floors, retail spaces, schools, and hospitals - automating real-time actions that drive safety, operations, and security outcomes. Already processing more video daily than YouTube, with 1B+ hours of data and 1,000+ enterprise deployments. Built by R&D veterans from Cisco Meraki and Samsara, backed by $93M from top-tier VCs. See what your cameras have been missing at Spot AI. Learn more at https://www.spot.ai.

Founded in 2018

San Francisco, California, USA

126 employees (16 in marketing)

www.spot.ai

Traffic Signals

Monthly Visitors

71.4K

Monthly Google Ads Budget

$81K

Traffic Source Mix

28.6%

Direct

60.2%

Referral

9.3%

Social

Paid

0.8%

Headcount Trend

Current headcount: ~126

Marketing Team

Marketing Team Size

11 (9% of company)

Funding

Total Funding

$93M

Last Raise

$31M

Series Unknown, 3 months ago

Funding History

Dec 2025
Series Unknown
Oct 2024
Series B • $31M
Nov 2022
Series B • $40M

Recent News

The Deepfake Job Candidate: Spot AI Imposters Before They Cost You

Oct 1, 2025 • Pindrop

SPROUT AI INC. PROVIDES UPDATE ON REVERSE TAKEOVER TRANSACTION WITH THERACANN INTERNATIONAL BENCHMARK CORPORATION

Jul 29, 2025 • EIN Presswire

TheraCann International and K2 Principal Fund LP Reach Confidential Settlement

Jul 8, 2025 • EIN Presswire

Responsibilities

Define and evolve how Spot AI’s story lands through the partner ecosystem, adapting core messaging for channel partners, VARs, and strategic technology partners (like HP) without losing the thread
Build and maintain partner-specific value propositions and ICP guidance for manufacturing, retail, logistics, and construction
Translate complex product capabilities into crisp, compelling messages that partners can use to open doors and close deals
Act as the narrative owner for the ecosystem, ensuring every partner tells a consistent, credible story
Create the content, tools, and playbooks that give partners everything they need to independently bring in ICP deals
Develop use cases, case studies, and proof points tailored to partner audiences and their end customers
Design scaled enablement kits that work across a range of partner types and maturity levels
Partner directly with sales and channel managers to sharpen messaging, improve win rates, and accelerate partner-sourced deals
Help define and own the category of AI coworkers for the physical world, and extend that story into the partner channel
Build positioning that differentiates Spot AI in a fast-moving market and gives partners a compelling reason to lead with us

Requirements

Have experience owning partner marketing, channel marketing, or ecosystem GTM with clear examples of programs you built and pipeline they generated
Understand both channel (VAR/reseller) and technology partner motions, and can articulate why they require different approaches
Have worked in B2B marketing at a startup or growth-stage company where the playbook was still being written
Know how to write for partners and their end customers, not just internal audiences
Think in terms of joint value propositions and shared ICPs, not just product features
Are energized by building from scratch and figuring things out without a clear formula
Have used AI to meaningfully accelerate your own work: research, content, enablement generation

Preferred

Have experience in a startup or category-defining company where you built the partner marketing function from scratch
Have worked in or marketed to industries like manufacturing, logistics, retail, or construction
Have experience with both channel and technology partner ecosystems simultaneously
Are a driven, hungry builder who is more motivated by generating pipeline than managing a content calendar

Benefits

Meaningful early stage equity
Medical, dental and vision plan options with little-to-no cost for employees and dependents
Company paid short- and long-term disability plans
Company paid life insurance
401K with 4% Employer Match
Come build the category-defining Physical World AI Platform with us!
We are creating and cultivating a diverse and inclusive culture where we celebrate individuals for what they accomplish, no matter who they are! As an equal opportunity employer, we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.