10 days ago
Product Marketing Manager - Business & Government
Blackboard
USA (Remote)Full time$105K/yr – $107K/yr
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Product Marketing Manager - Business & Government
USA (Remote)
$105K/yr – $107K/yrMid LevelFull time
Posted 10 days ago
Job Summary
Own the BizGov go-to-market strategy and positioning, drive cross-functional campaigns, and build credible sales enablement and competitive intelligence for government and enterprise learning buyers.
- Lead segmentation messaging and alignment with Product, Revenue Marketing, and Sales
- Develop enablement assets, reference materials, and winner-ready battle cards
Job Description
Responsibilities
- Drive the GTM strategy across the company for BizGov to hit pipeline and bookings targets at a quarterly and annual level
- Own positioning and messaging for the BizGov segment, including distinct value propositions for federal agency buyers, state and local government buyers, and corporate/workforce learning buyers
- Develop persona-specific messaging for key buyer types across the segment: procurement officials, learning and development directors, IT security officers, agency training leads, and workforce development program managers
- Maintain and update positioning documentation to reflect product changes, competitive shifts, and evolving buyer priorities
- Partner with the VP, GTM Marketing to ensure BizGov positioning integrates coherently into Blackboard’s multi-product messaging architecture
- Lead go-to-market strategy discussions and planning for campaigns within your owned segment, coordinating with Product Management, Revenue Marketing, and Sales/CSMs to ensure high levels of conversion across all channels
- Coordinate with Product Management to understand roadmap investments and translate them into market-facing stories before launch, not after
- Partner with Revenue Marketing and Customer Marketing to ensure campaigns are built to aligned strategies with accurate, current positioning
- Own competitive intelligence for the BizGov segment: monitor competitors, track changes in positioning, pricing, and product capabilities, and maintain battle cards that give sales a credible, current edge in competitive deals
- Conduct buyer research through win/loss interviews, customer conversations, and secondary research to keep your understanding of the segment current and grounded in real buying dynamics
Requirements
- 3–5 years of B2B product marketing experience, with direct exposure to government, public sector, or enterprise workforce/training markets strongly preferred
- Demonstrated ability to develop positioning and messaging frameworks: you know what a good messaging doc looks like, and you can defend positioning choices with evidence
- Experience building sales enablement materials that sales teams want to use
- Strong written communication skills: you can write a compelling one-pager, a sharp battle card, and a persuasive solution brief without extensive revision
- Analytical mindset: comfortable with win/loss data, pipeline metrics, and making the connection between PMM outputs and revenue outcomes
- Ability to work independently and manage multiple deliverables in a lean, fast-moving organization
- Fluency in written and spoken English
Preferred
- Working knowledge of federal and/or state procurement processes, compliance frameworks (FedRAMP, Section 508), or government IT buying dynamics
- Familiarity with corporate learning and development, workforce training, or skills credentialing markets in addition to government
- Prior experience marketing to federal civilian agencies, the Department of Defense, or large state workforce agencies
- Exposure to Blackboard’s solutions, including Blackboard LMS, Blackboard Ally, and Blackboard Institutional Effectiveness products
- Background in a turnaround or post-acquisition EdTech environment where you had to build credibility in a segment with limited existing brand equity
Blackboard
Blackboard delivers the digital environment for transformational teaching and learning. We serve thousands of institutions with the industry's most AI-advanced LMS, Ally for accessibility, and institutional effectiveness solutions that put educators and learners at the center. We're an education company that builds technology.
Salaries
Posted range
$105K/yr – $107K/yr
Taken straight from the job posting.
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