2 months ago
Digital Communications Manager
City of McKinney
McKinney, TX (On-site)Full time$75K/yr – $90K/yr
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Digital Communications Manager
McKinney, TX (On-site)
$75K/yr – $90K/yrSenior LevelFull time
Posted 2 months ago
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Job Summary
digital content strategy ownership across city channels and crisis-ready comms in 10 seconds or less.
- Own cross-channel digital content planning and execution for social, web, video, newsletters, surveys, and online engagement.
- Lead campaigns, engagement, and campaigns that maintain brand, accessibility, and audience clarity.
- Build relationships with departments and executives to align digital initiatives and drive public trust.
Job Description
Responsibilities
- Lead planning, development, execution, and evaluation of the City’s digital communications across social media, websites, video, e-newsletters, surveys, and online engagement platforms.
- Serve as the City’s lead digital content strategist and manager of the City’s social media presence, including content creation, publishing, engagement, and aligning communications across digital channels.
- Oversee digital campaigns and communications plans that support priorities, community engagement, educational outreach, and brand visibility.
- Manage digital advertising and online engagement to maximize reach and effectiveness.
- Ensure digital content is accurate, accessible, strategically aligned, and visually compelling across touchpoints.
- Oversee employee e-newsletters, websites, engagement platforms, surveys, and data reporting efforts.
- Coordinate creative work with staff, contractors, and partners to support digital initiatives.
- Ensure photo and video coverage for City events and initiatives as assigned.
- Collaborate with executive leadership and departments to ensure alignment and integrated communications across initiatives.
- Engage with departments to identify needs, recommend digital outreach strategies, and support organizational initiatives through digital engagement.
Requirements
- Bachelor’s degree in Journalism, Marketing, Digital Communications, English or related field; Master’s preferred; plus five or more years in digital communications, social media, websites, strategy, writing, and related areas; or equivalent experience; plus two or more years in a supervisory/management role.
- A record of creative achievement and ability to tie work to strategic communications and marketing plans.
Preferred
- Familiarity with graphic design principles, Adobe Creative Suite, Wrike or other PM software, asset management systems, and Web CMS, in addition to a well-rounded communications background.
City of McKinney
As one of the fastest-growing cities in America, McKinney maintains a nationally-acclaimed quality of life coupled with a convenient location to the DFW area. The city offers award-winning schools, a vibrant historic downtown and cultural district, and a trendy culinary scene set within a uniquely beautiful natural setting. McKinney is home to the top-rated McKinney National Airport and serves as the headquarters to many Fortune 500 companies. A balanced way of life, sense of place and authenticity make McKinney “Unique by nature.” The City of McKinney has been designated a Top Workplace by The Dallas Morning News, which recognizes the top public, private, nonprofit, and government organizations in the Dallas-Fort Worth region. Visit our employment opportunities: McKinneyTexas.org/Jobs
Traffic Signals
Monthly Visitors
123.7K
Traffic Source Mix
Search
49.8%
Direct
44.9%
Referral
4.3%
Social
0.5%
Paid
0.4%
Headcount Trend
Current headcount: ~884