4 months ago
Digital Marketing Analyst
LV Collective
Austin, TX (On-site)Full time
Marketing jobs
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Digital Marketing Analyst
Austin, TX (On-site)
Salary Not AvailableMid Level2+ years expFull time
Posted 4 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Drive marketing analytics and AI-enabled content optimization to inform cross-channel decisions and SEO strategy.
- Must-have: 2–3+ years in digital marketing analytics with GA4/SEO experience.
- Standout: Hands-on AI tools experience and ability to build scalable AI workflows.
- Standout: Ownership of cross-channel dashboards and data-driven content planning.
Job Description
Responsibilities
- Own the analytics function for the entire marketing team: track sessions, bounce rates, conversions, and lead quality across all channels
- Build dashboards that actually get used, presenting performance insights in a way that drives real decisions
- Evaluate campaign performance end-to-end and turn findings into a clear path forward
- Continuously test and refine strategies, running A/B tests on headlines, CTAs, landing pages, and email subject lines
- Stay on the cutting edge of AI trends and search landscape changes, testing and optimizing content for both traditional SEO and emerging generative search experiences
- Research, report, and analyze SEO performance data and translate findings into prioritized action plans
- Conduct keyword research and develop data-driven content briefs
- Continuously refine content strategy to improve search visibility and user experience as algorithms evolve
- Build and manage a content/editorial calendar that attracts a qualified audience to our owned properties
- Write and edit content for our learning center, website, and email campaigns, informed by what the data says works
- Write copy for marketing collateral, web pages, presentations, and other digital and print materials
- Research and write compelling award nominations that showcase what makes LV Collective exceptional
- Assist with content strategy development, including pillar content campaigns and client persona creation
- Proofread and copy-edit marketing materials for clarity, tone, spelling, grammar, and AP style consistency
- Help support and guide intern content contributors within established workflows
- Leverage AI-assisted workflows (prompt engineering, custom GPTs, and custom AI agents) to improve efficiency and scalability without sacrificing quality
- Actively experiment with new tools, bring back what works, and help the team adopt new ways of working
- Optimize marketing automation and lead nurturing processes through email, content, and landing pages
- Assist with inbound marketing strategies including lead scoring, progressive profiling, and internal campaigns
- Manage marketing and sales lists and develop targeted lists as needed
Requirements
- 2-3+ years of experience in digital marketing, marketing analytics, SEO, or a related field
- Bachelor's degree in Marketing, Communications, Business, or a related field
- Proven experience using data to inform and improve content or campaign strategy
- Proficiency with analytics tools: GA4, Search Console, SEMrush or Ahrefs
- Experience with marketing automation tools like HubSpot or Mailchimp
- Strong enough writing and editing skills to create and refine content independently
- Familiarity with SEO best practices and how search algorithms are evolving with AI
- Hands-on experience with AI tools (ChatGPT, Claude, etc.) and genuine curiosity about building with them, not just using them
- Comfortable working in evolving systems and contributing to process improvement
Preferred
- You have built custom AI agents, GPTs, or automated marketing workflows
- You have a deep understanding of generative AI and its impact on search rankings and content discovery
- You have a point of view on where AI is taking digital marketing and you are excited to help shape our approach
- You enjoy helping others learn and adopt new tools and processes
- You love feedback and thrive in a highly collaborative environment
Benefits
- unlimited paid time off
- pet-friendly office culture
- fully stocked breakroom with snacks, coffee, and sparkling water
- free parking
- competitive benefits including 401k, medical, vision, and dental
- Team happy hours and lunches happen often
- ping pong matches daily
LV Collective
3.0 Glassdoor
LV Collective is an Austin, Texas-based real estate investment firm focused on acquiring, developing, and managing high-quality real estate in superior locations throughout the United States. Since its founding in 2012, LV has expanded the business to include student housing, multifamily, mixed-use and office assets in excess of $6 billion.
Founded in 2009
Austin, Texas, USA
153 employees (42 in marketing)
100% recommend to a friend
Traffic Signals
Monthly Visitors
6.8K
Traffic Source Mix
Search
39.3%
Direct
44.7%
Referral
4.9%
Social
9.2%
Paid
1.7%
Headcount Trend
Current headcount: ~153
Marketing Team
Marketing Team Size
36 (24% of company)
Median Career Experience
5 years
Median Tenure
1.3 years
Marketing Roles Posted (Last 30 Days)
1
People
Marketing Leadership
Kendall Guinn
Chief Marketing Officer
At the company for 5 years 4 months
Lauren Little
Vice President Marketing
At the company for 4 years 10 months
Kat Calzacorta
Director of Marketing, Residential
At the company for 3 years 4 months
Holly Sproull
Director of Brand Marketing
At the company for 1 year 1 month
Funding
Total Funding
$133.9M
Last Raise
$133.9M
Debt Financing, 11 months ago
Funding History
- Apr 2025Debt Financing • $133.9M