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Marketing jobs

5 marketing jobs

3 days ago

Marketing jobs in the US

US Marketing Manager, Diagnostics

Maryland, USA (On-site)

$105K/yr – $168K/yrManager3+ years expFull time

Posted 3 days ago

Job Summary

Own and execute US marketing plans for the TB diagnostics portfolio, drive market adoption of the MGIT 2 System, and collaborate across Commercial, Sales, Medical, Clinical, Operations, and Global teams to ensure aligned messaging and successful launches.

Lead product marketing efforts and launch campaigns within the US TB diagnostics space.
Coordinate cross-functional initiatives across regional teams to drive adoption and commercial success.

Job Description

Responsibilities

Product Marketing
- Support the development and execution of annual marketing plans for the US TB diagnostics portfolio and Clinical and Industrial Media.
- Assist in driving market adoption and commercial success of the MGIT™ 2 System, associated consumables, Clinical and Industrial Media.
- Participate in the planning and execution of the US launch of the updated MGIT™ 2 platform.
- Support the development of value propositions, messaging, and positioning tailored to laboratory and healthcare customers.
- Monitor local market trends, customer needs, and competitive activities to identify growth opportunities.
Commercial & Customer Engagement
- Partner with Sales Operations and commercial leadership to identify and prioritize target accounts, developing strategies that increase adoption of the TB portfolio through instrument upgrades, competitive conversions, and new customer acquisition.
- Participate in customer visits, industry conferences, and professional meetings to gather market insights and strengthen customer relationships.
- Provide marketing support for key accounts, regional activities, and national initiatives.

Requirements

Bachelor's degree in Marketing, Business, Life Sciences, Microbiology, or a related field.
Minimum of 3 years experience in marketing, product management, sales, or commercial roles within life sciences, diagnostics, medical devices, or healthcare.
Experience collaborating with sales teams and supporting commercial initiatives.
Ability to analyze market data and translate insights into actionable recommendations.
Demonstrated ability to manage multiple projects and priorities in a fast-paced environment.
Strong written, verbal, and presentation communication skills.
Ability to influence without direct authority
Must reside in the United States (Eastern or Central time preferred) and be able to travel approximately 30%.

Preferred

MBA or Master's degree in a related field.

Benefits

At BD, you’ll discover a culture in which you can learn, grow and thrive.
Benefits may include:
Health & Well-Being: Medical, dental, vision, health savings and flexible spending accounts, life and disability insurance, wellness resources, mental health support, and disease management programs.
Retirement & Financial Well-being: 401(k), deferred compensation programs, financial counseling, DailyPay, and educational savings resources.
Work-Life Balance & Family Support: Paid time off, company holidays, educational assistance, parental leave, adoption assistance, backup care, caregiving support, employee assistance programs, commuter benefits, pet insurance, legal services, and associate discount programs.
Leave Programs: Bereavement, military, personal, family and medical leave, and jury duty leave.
Additional details regarding benefits and well-being programs can be found in Our Commitment to You.

BD

4.0 Glassdoor

BD is one of the largest global medical technology companies in the world and is advancing the world of healthTM by improving medical discovery, diagnostics and the delivery of care. The company supports the heroes on the frontlines of health care by developing innovative technology, services and solutions that help advance both clinical therapy for patients and clinical process for health care providers. BD and its more than 70,000 employees have a passion and commitment to help enhance the safety and efficiency of clinicians' care delivery process, enable laboratory scientists to accurately detect disease and advance researchers' capabilities to develop the next generation of diagnostics and therapeutics. BD has a presence in virtually every country and partners with organizations around the world to address some of the most challenging global health issues. By working in close collaboration with customers, BD can help enhance outcomes, lower costs, increase efficiencies, improve safety and expand access to health care. For more information on BD, please visit bd.com. See community guidelines here: https://tinyurl.com/yunjmzkx.

Founded in 2004

Franklin Lakes, New Jersey, USA

45K employees (2,188 in marketing)

www.bd.com

100% recommend to a friend

Salaries

Posted range

$105K/yr – $168K/yr

Taken straight from the job posting.

See all BD salaries

Marketing Team

Marketing Team Size

1,813 (4% of company)

Median Career Experience

16 years

Median Tenure

6.8 years

Marketing Roles Posted (Last 30 Days)

People

Marketing Leadership

Tony Ezell

EVP, President of the America and Chief Marketing Officer

At the company for 6 years 9 months

Jennifer Sipple

VP, Global Marketing, Medication Management Solutions

At the company for 11 years 2 months

Jeff Stevens

Vice President, Global Marketing & Commercial Excellence, Medication Delivery Solutions

At the company for 18 years 6 months

Tracie Adams

Vice President Marketing

At the company for 5 years 6 months

Funding

Total Funding

$540M

Last Raise

$540M

Post IPO Equity, 3 years ago

Funding History

Aug 2023
Post IPO Equity • $540M

Traffic Signals

Monthly Visitors

Monthly Google Ads Budget

$24.4K

Traffic Source Mix

44.9%

Direct

38.3%

Referral

10.1%

Social

Paid

1.6%

Headcount Trend

Current headcount: ~45.4K

News about BD

BD Showcases Innovation in Connected Medication Management at ASHP Midyear Clinical Meeting

Dec 8, 2025 • BD Newsroom

BD Stock Up Post Tie-Up to Expand Hazardous Drug Contamination Testing

Dec 5, 2025 • Yahoo Finance

Correction Alert: Becton Dickinson Updates Use Instructions for BD Alaris Pump Issue

Nov 28, 2025 • fda.gov

Links

www.bd.com

X (Twitter)

Crunchbase

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Career insights

Marketing · US