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Marketing jobs

21 marketing jobs

3 days ago

All marketing roles in the US

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All marketing roles in the US

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21 jobs

Senior Global Marketing Manager, Tuberculosis and Respiratory Solutions

Maryland, USA (Hybrid)

$134K/yr - $215K/yrIn-houseFull-timeSenior level7+ years exp.

3 days ago

Senior Manager, Integrated Marketing

Maryland, USA (Hybrid)

$133K/yr - $213K/yrIn-houseFull-timeSenior level8+ years exp.

12 days ago

Marketing Manager, Cytology

Maryland, USA (Hybrid)

$105K/yr - $168K/yrIn-houseFull-timeMid level3+ years exp.

12 days ago

Global Marketing Manager -- Growth Marketing, Research Reagents

Milpitas, CA (Hybrid)

$148K/yr - $236K/yrIn-houseFull-timeSenior level8+ years exp.

2 weeks ago

Marketing Operations Associate, Global Marketing Microbiology

Maryland, USA (Hybrid)

$105K/yr - $168K/yrIn-houseFull-timeMid level3+ years exp.

5 weeks ago

Senior Manager, Global Marketing- Tuberculosis & Infectious Disease

Maryland, USA (Hybrid)

$134K/yr - $215K/yrIn-houseFull-timeSenior level7+ years exp.

6 weeks ago

Product Manager, Marketing Technology

Birmingham, AL (Remote)

$118K/yr - $189K/yrIn-houseFull-timeSenior level5+ years exp.

7 weeks ago

Senior Marketing Manager, Instruments & Informatics

Milpitas, CA (Hybrid)

$154K/yr - $247K/yrIn-houseFull-timeSenior level8+ years exp.

7 weeks ago

Senior Manager Commercial Marketing Operations - Becton Dickinson

Tempe, AZ (Hybrid)

In-houseFull-timeSenior level5+ years exp.

2 months ago

Global Marketing Manager of Innovation

Brea, CA (Hybrid)

$110K/yr - $187K/yrIn-houseFull-timeSenior level3+ years exp.

3 months ago

Product Marketing Intern

Covington, GA (Hybrid)

In-houseFull-timeIntern/new grad

3 months ago

Marketing Intern (Oncology)

Tempe, AZ (Hybrid)

In-houseFull-timeIntern/new grad

3 months ago

Marketing- Senior Product Manager

Tempe, AZ (Hybrid)

In-houseFull-timeSenior level5+ years exp.

3 months ago

Director, Marketing Excellence & Demand Generation (BD Surgery)

Vernon Hills, IL (On-site)

$148K/yr - $266K/yrIn-houseFull-timeDirector/executive8+ years exp.

3 months ago

Product Marketing Summer Intern

Covington, GA (Hybrid)

In-houseFull-timeIntern/new grad

4 months ago

Product Manager, Upstream Marketing

Tempe, AZ (Hybrid)

In-houseFull-timeMid level5+ years exp.

4 months ago

Senior Marketing Manager, Product and Service

Durham, NC (On-site)

In-houseFull-timeSenior level6+ years exp.

4 months ago

Sr. Marketing Manager

Franklin Lakes, NJ (On-site)

$146K/yr - $241K/yrIn-houseFull-timeSenior level5+ years exp.

4 months ago

Senior Global Marketing Manager

Franklin Lakes, NJ (On-site)

$143K/yr - $237K/yrIn-houseFull-timeSenior level8+ years exp.

4 months ago

Marketing Intern

Tempe, AZ (On-site)

In-houseFull-timeIntern/new grad

4 months ago

Senior Global Marketing Manager, Tuberculosis and Respiratory Solutions

Maryland, USA (Hybrid)

$134K/yr – $215K/yrSenior Level7+ years expFull time

Posted 3 days ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own and drive the global TB and Respiratory Solutions marketing strategy, portfolio planning, and launches, collaborating across regions to shape messaging and commercial execution for microbiology and molecular diagnostics.

Oversee global portfolio planning and annual marketing priorities
Lead launches and market activation with regional teams

Job Description

Responsibilities

Define, evolve, and communicate the global marketing strategy for Tuberculosis and Respiratory Solutions across microbiology and molecular diagnostics, informed by market trends, customer needs, competitive dynamics, clinical guidelines, and portfolio priorities
Own the global TB and Respiratory Solutions portfolio planning and execution, including strategic priorities, annual marketing plans, launch readiness, portfolio positioning, and downstream commercialization support across both segments
Provide strategic input into portfolio strategy, business cases, and annual strategic reviews, using market data, customer insights, and competitive intelligence to identify growth opportunities and priorities for TB diagnostics
Partner with product management, R&D, medical affairs, market access, and regional teams to ensure that global TB strategy is aligned to product roadmaps, evidence generation, market needs, and commercial execution priorities
Lead global TB portfolio marketing launches, including new product introductions, enhancement announcements, launch packages, and commercial readiness materials
Develop and execute global launch plans in partnership with regional marketing, commercial operations, product management, and marketing communications to drive coordinated and effective market activation
Build launch toolkits, sales enablement materials, training content, campaign assets, customer-facing tools, and portfolio playbooks that support both microbiology and molecular TB offerings
Ensure launch and commercialization plans reflect regional market differences, including varied healthcare systems, care settings, testing algorithms, public health priorities, and resource environments
Develop differentiated value propositions, messaging frameworks, and customer-facing narratives that clearly articulate the clinical, operational, economic, and public health value of TB solutions across microbiology and molecular workflows
Translate complex scientific, clinical, and technical information into clear, compelling, compliant messaging for laboratorians, clinicians, procurement stakeholders, public health decision-makers, and commercial teams

Requirements

Bachelor’s degree required in Life Sciences, Clinical Sciences, Marketing, Business, or a related field
At least 7 years of experience in global or regional strategic marketing, product marketing, product management, or commercial marketing within diagnostics, IVD, medical devices, healthcare, or life sciences
Experience in tuberculosis, infectious diseases, microbiology, molecular diagnostics, respiratory diagnostics, or related clinical areas strongly preferred
Demonstrated success developing product launch plans, launch packages, integrated campaigns, messaging frameworks, sales enablement tools, and customer-facing commercial materials
Proven ability to translate complex scientific, technical, and clinical information into clear, compelling, evidence-based marketing strategies and messaging
Experience working across global or multiregional markets, including developed and emerging healthcare environments, with ability to incorporate local clinical practices, customer needs, regulatory considerations, and market access dynamics
Solid understanding of regulated healthcare environments, including promotional versus nonpromotional boundaries, medical review processes, and compliance standards
Strategic marketer with strong ability to translate customer insights, market dynamics, clinical evidence, and portfolio priorities into actionable global marketing strategies
Strong commercial acumen with demonstrated ability to connect marketing strategy to portfolio growth, customer adoption, and business impact
Creative, energetic, and dedicated to the science and art of marketing, with intellectual curiosity and a willingness to challenge conventional approaches

Preferred

Advanced degree, MBA

BD

4.0 Glassdoor

BD is one of the largest global medical technology companies in the world and is advancing the world of healthTM by improving medical discovery, diagnostics and the delivery of care. The company supports the heroes on the frontlines of health care by developing innovative technology, services and solutions that help advance both clinical therapy for patients and clinical process for health care providers. BD and its more than 70,000 employees have a passion and commitment to help enhance the safety and efficiency of clinicians' care delivery process, enable laboratory scientists to accurately detect disease and advance researchers' capabilities to develop the next generation of diagnostics and therapeutics. BD has a presence in virtually every country and partners with organizations around the world to address some of the most challenging global health issues. By working in close collaboration with customers, BD can help enhance outcomes, lower costs, increase efficiencies, improve safety and expand access to health care. For more information on BD, please visit bd.com. See community guidelines here: https://tinyurl.com/yunjmzkx.

Founded in 2004

Franklin Lakes, New Jersey, USA

45K employees (2,188 in marketing)

www.bd.com

100% recommend to a friend

Traffic Signals

Monthly Visitors

Monthly Google Ads Budget

$24.4K

Traffic Source Mix

44.9%

Direct

38.3%

Referral

10.1%

Social

Paid

1.6%

Headcount Trend

Current headcount: ~45.4K

Marketing Team

Marketing Team Size

1,813 (4% of company)

Median Career Experience

16 years

Median Tenure

6.5 years

Marketing Roles Posted (Last 30 Days)

People

Marketing Leadership

Tony Ezell

EVP, President of the America and Chief Marketing Officer

At the company for 6 years 6 months

Jennifer Sipple

VP, Global Marketing, Medication Management Solutions

At the company for 10 years 11 months

Jeff Stevens

Vice President, Global Marketing & Commercial Excellence, Medication Delivery Solutions

At the company for 18 years 3 months

Tracie Adams

Vice President Marketing

At the company for 5 years 3 months

Funding

Total Funding

$540M

Last Raise

$540M

Post IPO Equity, 3 years ago

Funding History

Aug 2023
Post IPO Equity • $540M

Marketing jobs