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10 marketing jobs

7 days ago

Senior Content Marketing Specialist

Garmin International, Inc.

Louisville, CO (On-site)Full time
13 days ago

Content Marketing Specialist

Garmin International, Inc.

Olathe, KS (On-site)Full time
2 weeks ago

Associate Aviation Marketing Manager

Garmin International, Inc.

Olathe, KS (On-site)Full time
2 weeks ago

Media Analyst

Garmin International, Inc.

Olathe, KS (On-site)Full time
4 weeks ago

Digital Search Analyst

Garmin International, Inc.

Olathe, KS (On-site)Full time
6 weeks ago

Advertising Account Coordinator

Garmin International, Inc.

Olathe, KS (On-site)Full time
6 weeks ago

Public Relations Specialist 2

Garmin International, Inc.

Olathe, KS (On-site)Full time
6 weeks ago

Aviation Marketing Manager 1

Garmin International, Inc.

Olathe, KS (On-site)Full time
7 weeks ago

Brand Sponsorship Specialist - Run

Garmin International, Inc.

Olathe, KS (On-site)Full time
3 months ago

Copywriter

Garmin International, Inc.

Olathe, KS (On-site)Full time

All marketing roles in the US

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All marketing roles in the US

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10 jobs

Senior Content Marketing Specialist

Garmin International, Inc.

Louisville, CO (On-site)

In-houseFull-timeSenior level5+ years exp.
7 days ago

Content Marketing Specialist

Garmin International, Inc.

Olathe, KS (On-site)

In-houseFull-timeMid level2+ years exp.
13 days ago

Associate Aviation Marketing Manager

Garmin International, Inc.

Olathe, KS (On-site)

In-houseFull-timeMid level
2 weeks ago

Media Analyst

Garmin International, Inc.

Olathe, KS (On-site)

In-houseFull-timeMid level1+ years exp.
2 weeks ago

Digital Search Analyst

Garmin International, Inc.

Olathe, KS (On-site)

In-houseFull-timeMid level3+ years exp.
4 weeks ago

Advertising Account Coordinator

Garmin International, Inc.

Olathe, KS (On-site)

In-houseFull-timeEntry level
6 weeks ago

Public Relations Specialist 2

Garmin International, Inc.

Olathe, KS (On-site)

In-houseFull-timeMid level2+ years exp.
6 weeks ago

Aviation Marketing Manager 1

Garmin International, Inc.

Olathe, KS (On-site)

In-houseFull-timeMid level1+ years exp.
6 weeks ago

Brand Sponsorship Specialist - Run

Garmin International, Inc.

Olathe, KS (On-site)

In-houseFull-timeMid level1+ years exp.
7 weeks ago

Copywriter

Garmin International, Inc.

Olathe, KS (On-site)

In-houseFull-timeMid level1+ years exp.
3 months ago
Garmin International, Inc.

Senior Content Marketing Specialist

Louisville, CO (On-site)

Salary Not AvailableSenior Level5+ years expFull time

Posted 7 days ago

  • Job
  • People

Job Summary

Own the end-to-end blog content program for Garmin and related brands, from ideation to publication, with a focus on SEO, editorial standards, and cross-channel storytelling.

  • Lead content ideation and research
  • Collaborate with SEO, analytics, and product teams
  • Mentor junior writers and manage multiple deadlines

Job Description

Responsibilities

  • Develop original and creative concepts for blog posts designed to attract new and existing Garmin, TrainingPeaks and TrainHeroic customers
  • Utilize content mapping or topic clusters to guide users through the awareness, consideration, and decision stages of the customer journey
  • Independently oversee a story idea from ideation to publication, including initial research, writing, editing and approvals while collaborating with other departments to support cross-channel promotion for maximum readership
  • Utilize a thorough understanding of Garmin’s business segments and marketing priorities to independently determine content topics that will answer the questions customers are asking
  • Analyze blog performance metrics and optimize content for search engines and appearance in AI summaries in close partnership with the Content Specialist and SEO Analyst.
  • Audit and assess blog content on a regular basis to ensure it is accurate, updated with the newest products and performing as expected. Exercise independent judgment to analyze and assess content, develop a plan of action, and then edit and remove content as appropriate
  • Conduct interviews with internal and external parties to develop compelling stories that follow Associate Press (AP) style
  • Serve as a mentor for less experienced team members, setting an example for others to follow, including providing training and guidance as needed
  • Collaborate with other departments to recommend, develop, and execute integrated content campaigns inclusive of blog, PR, social and eblast as assigned
  • Independently manage multiple time sensitive projects simultaneously, using discretion to establish priorities and triage urgent matters

Requirements

  • Bachelor's Degree in Marketing, Journalism, or relevant related field AND a minimum of 5 years of demonstrated professional experience as a journalist, communications strategist, marketing specialist, writer, or content curator
  • Must be detail-oriented and have the ability to work proactively and effectively with minimal supervision
  • Demonstrated aptitude and experience writing and editing both long and short form content
  • Demonstrated understanding of content marketing strategy and implementation
  • Proven ability to work on deadlines
  • Experience optimizing content, taking GEO/SEO and Google Analytics into consideration
  • Strong passion for Garmin business and products
  • Proficiency in Microsoft Office, Sprinklr, WordPress or other content management software
  • Understanding of web publishing requirements
  • Must possess demonstrated editorial mindset with an ability to predict audience preferences

Preferred

  • Owner of previous published writing samples
  • Strong interest in and understanding of the endurance sports world
  • Demonstrated experience in crafting original, engaging content tailored to diverse audiences and platforms
  • Ability to conceptualize and execute unique content ideas that enhance brand presence and support strategic goals
  • Familiarity with AP Style
  • Knowledge of Google Analytics
  • Familiarity with SEO & AEO best-practices
  • Some experience managing a team of contributors/writers
  • Experience as an endurance athlete or coach, working understanding of TrainingPeaks, TrainHeroic and key competitors

Benefits

  • This position is eligible for Garmin's benefit program. Details can be found here: Garmin Benefits

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