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Marketing jobs

4 marketing jobs

6 weeks ago

Senior Director, NFL DTC Product Marketing

National Football League (NFL)

New York City, NY (On-site)Full time$190K/yr – $230K/yr

6 months ago

Director, Fan Engagement Marketing – International Club CRM & Performance Marketing

National Football League (NFL)

New York, USA (On-site)Full time$165K/yr – $195K/yr

6 months ago

Senior Director, Global Fan Engagement - International Club CRM & Performance Marketing

National Football League (NFL)

New York, USA (On-site)Full time$190K/yr – $230K/yr

6 months ago

Senior Coordinator, Global Brand & Consumer Marketing

National Football League (NFL)

New York, USA (On-site)Full time$75K/yr – $90K/yr

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National Football League (NFL)

Senior Director, NFL DTC Product Marketing

New York City, NY (On-site)

$190K/yr – $230K/yrDirector/Executive12+ years expFull time

Posted 6 weeks ago

Job Summary

Own the NFL Direct-to-Consumer product marketing strategy and go-to-market system, leading cross-functional planning, audience definition, and launch readiness for NFL+ and related experiences to drive fan growth and revenue.

Job Description

Responsibilities

Lead product marketing strategy for NFL DTC. Define and evolve the positioning, messaging, value proposition, and go-to-market approach for NFL+ and related DTC experiences to drive fan demand and business growth.
Own integrated go-to-market planning. Translate annual and seasonal business priorities into coordinated marketing strategies, launch plans, and cross-functional readiness across paid, owned, earned, partner, and lifecycle channels.
Champion the voice of the fan. Leverage consumer insights, audience segmentation, behavioral data, and market intelligence to shape decisions across product marketing strategy, audience definition, messaging, and customer journey design.
Drive audience and offer strategy. Partner with Strategy, Analytics, Product, and Lifecycle teams to identify growth opportunities across acquisition, premium conversion, retention, and churn mitigation.
Partner across the product lifecycle. Collaborate with Product, Product Management, and UX stakeholders from concept through launch to ensure fan needs, value communication, and commercialization plans are embedded in product development.
Lead cross-functional alignment and decision-making. Act as a strategic integrator across Product, Marketing, Finance, Analytics, Media, Content, Legal, and executive stakeholders; clarify priorities, surface tradeoffs, and keep complex initiatives moving forward.
Shape integrated marketing direction. Provide strategic guidance for creative development, media planning, affiliate initiatives, lifecycle activation, and campaign messaging to ensure plans ladder to product value and audience needs.
Oversee launch readiness and operating cadence. Ensure key milestones, approvals, dependencies, and operating rhythms are in place to support high-quality launches during critical seasonal windows.
Develop executive-ready narratives. Create clear, concise business stories for leadership that connect marketing strategy, product priorities, performance results, risks, and investment needs.
Steward budget and business discipline. Partner with Finance and cross-functional teams to manage investment choices, budget alignment, forecast assumptions, and strategic tradeoffs.

Requirements

12+ years of experience in product marketing, growth marketing, brand strategy, consulting, or related strategic leadership roles.
Significant experience marketing digital consumer products, subscription businesses, streaming/media products, or other recurring-revenue services.
Demonstrated success leading cross-functional go-to-market strategy in complex, matrixed organizations.
Strong command of product marketing fundamentals, including positioning, messaging, segmentation, audience strategy, value proposition development, and launch planning.
Strong analytical and business acumen, including experience using consumer insights, performance data, forecasting, modeling financial inputs to inform decisions.
Experience developing executive-level presentations, strategic recommendations, and leadership communications.
Proven ability to influence senior stakeholders, drive alignment, and navigate ambiguity with sound judgment.
Experience managing direct reports and building high-performing teams.
Bachelor’s degree required; MBA or other advanced degree preferred.
Experience in sports, entertainment, media, technology, or other fan-centric consumer businesses.

Preferred

Experience in sports, entertainment, media, technology, or other fan-centric consumer businesses.
Familiarity with subscription economics, mobile-first acquisition, lifecycle marketing, app and web funnels, and subscriber retention levers.
Experience working with consumer insights, segmentation frameworks, behavioral analytics, or propensity modeling.
Background in premium digital content, streaming distribution, affiliate/partner marketing, or DTC growth strategy.
Comfort operating at the intersection of brand strategy, product strategy, and performance marketing.
Experience in organizations with high visibility, fast decision cycles, and regular executive engagement.
Talent Attributes: Embody an enthusiastic, proactive can-do attitude
Embrace grit, free from ego or entitlement
Excel as a relationship builder, with the ability to influence
Eager learner, driven by passion rather than just ambition

Benefits

To learn more about our comprehensive benefits offerings, please visit: NFL BENEFITS
In-person work at our offices is a top priority because it allows us to collaborate more effectively, build stronger connections, and maintain the culture that drives our success. This role requires onsite presence at an NFL office or stadium location, and remote and/or hybrid working options are not offered.
NO RELOCATION ASSISTANCE WILL BE PROVIDED.

National Football League (NFL)

The National Football League is America's most popular sports league, comprised of 32 franchises that compete each year to win the Super Bowl, the world's biggest annual sporting event. Founded in 1920, the NFL developed the model for the successful modern sports league, including national and international distribution, extensive revenue sharing, competitive excellence, and strong franchises across the board. The NFL is the industry leader on a wide range of fronts.Headquartered in New York City, the NFL expands across the nation and the globe with the offices including NFL Media based in Inglewood, CA and the NFL Films office based in Mt. Laurel, NJ. The NFL also has satellite offices in Atlanta, Washington DC, and Chicago. Our International offices are located in the UK, Germany, China, Mexico & Canada.

Founded in 1920

New York, New York, USA

7.3K employees (2,591 in marketing)

www.nfl.com

Salaries

Posted range

$190K/yr – $230K/yr

Taken straight from the job posting.

See all National Football League (NFL) salaries

Marketing Team

Marketing Team Size

2,093 (29% of company)

Median Career Experience

13 years

Median Tenure

4.2 years

Marketing Roles Posted (Last 30 Days)

People

Marketing Leadership

Jacki Bares

Club Marketing Manager

At the company for 2 years 8 months

Funding

Total Funding

$5.7M

Last Raise

$5.7M

Grant, 2 years ago

Funding History

Jul 2024
Grant • $5.7M

Traffic Signals

Monthly Visitors

72.2M

Traffic Source Mix

36.7%

Direct

59.3%

Referral

3.4%

Social

0.4%

Paid

0.2%

Headcount Trend

Current headcount: ~7.3K

Recent News

2025 NFL Week 13 schedule: Dates, times, channels, how to watch

Nov 25, 2025 • FOX Sports

2025 NFL Playoff Picture, Bracket, Schedule After Week 12

Nov 25, 2025 • FOX Sports

Monday Morning NFL Top 10 Rankings: There's a New No. 1 as Eagles Tumble

Nov 24, 2025 • FOX Sports

Links

www.nfl.com

X (Twitter)

Crunchbase

This role is listed on SalaryGuide for informational purposes. SalaryGuide is not the employer, recruitment agency, or hiring representative for this position. Hiring decisions and the application process are managed by the employer. SalaryGuide will never ask candidates to pay to apply for a job or request bank details or identification documents as part of an application.

Responsibilities

Lead product marketing strategy for NFL DTC. Define and evolve the positioning, messaging, value proposition, and go-to-market approach for NFL+ and related DTC experiences to drive fan demand and business growth.
Own integrated go-to-market planning. Translate annual and seasonal business priorities into coordinated marketing strategies, launch plans, and cross-functional readiness across paid, owned, earned, partner, and lifecycle channels.
Champion the voice of the fan. Leverage consumer insights, audience segmentation, behavioral data, and market intelligence to shape decisions across product marketing strategy, audience definition, messaging, and customer journey design.
Drive audience and offer strategy. Partner with Strategy, Analytics, Product, and Lifecycle teams to identify growth opportunities across acquisition, premium conversion, retention, and churn mitigation.
Partner across the product lifecycle. Collaborate with Product, Product Management, and UX stakeholders from concept through launch to ensure fan needs, value communication, and commercialization plans are embedded in product development.
Lead cross-functional alignment and decision-making. Act as a strategic integrator across Product, Marketing, Finance, Analytics, Media, Content, Legal, and executive stakeholders; clarify priorities, surface tradeoffs, and keep complex initiatives moving forward.
Shape integrated marketing direction. Provide strategic guidance for creative development, media planning, affiliate initiatives, lifecycle activation, and campaign messaging to ensure plans ladder to product value and audience needs.
Oversee launch readiness and operating cadence. Ensure key milestones, approvals, dependencies, and operating rhythms are in place to support high-quality launches during critical seasonal windows.
Develop executive-ready narratives. Create clear, concise business stories for leadership that connect marketing strategy, product priorities, performance results, risks, and investment needs.
Steward budget and business discipline. Partner with Finance and cross-functional teams to manage investment choices, budget alignment, forecast assumptions, and strategic tradeoffs.

Requirements

12+ years of experience in product marketing, growth marketing, brand strategy, consulting, or related strategic leadership roles.
Significant experience marketing digital consumer products, subscription businesses, streaming/media products, or other recurring-revenue services.
Demonstrated success leading cross-functional go-to-market strategy in complex, matrixed organizations.
Strong command of product marketing fundamentals, including positioning, messaging, segmentation, audience strategy, value proposition development, and launch planning.
Strong analytical and business acumen, including experience using consumer insights, performance data, forecasting, modeling financial inputs to inform decisions.
Experience developing executive-level presentations, strategic recommendations, and leadership communications.
Proven ability to influence senior stakeholders, drive alignment, and navigate ambiguity with sound judgment.
Experience managing direct reports and building high-performing teams.
Bachelor’s degree required; MBA or other advanced degree preferred.
Experience in sports, entertainment, media, technology, or other fan-centric consumer businesses.

Preferred

Experience in sports, entertainment, media, technology, or other fan-centric consumer businesses.
Familiarity with subscription economics, mobile-first acquisition, lifecycle marketing, app and web funnels, and subscriber retention levers.
Experience working with consumer insights, segmentation frameworks, behavioral analytics, or propensity modeling.
Background in premium digital content, streaming distribution, affiliate/partner marketing, or DTC growth strategy.
Comfort operating at the intersection of brand strategy, product strategy, and performance marketing.
Experience in organizations with high visibility, fast decision cycles, and regular executive engagement.
Talent Attributes: Embody an enthusiastic, proactive can-do attitude
Embrace grit, free from ego or entitlement
Excel as a relationship builder, with the ability to influence
Eager learner, driven by passion rather than just ambition

Benefits

To learn more about our comprehensive benefits offerings, please visit: NFL BENEFITS
In-person work at our offices is a top priority because it allows us to collaborate more effectively, build stronger connections, and maintain the culture that drives our success. This role requires onsite presence at an NFL office or stadium location, and remote and/or hybrid working options are not offered.
NO RELOCATION ASSISTANCE WILL BE PROVIDED.