13 days ago
Brand Manager
Sazerac Company
USA (Remote)Other$135K/yr – $200K/yr
Marketing jobs
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Brand Manager
USA (Remote)
$135K/yr – $200K/yrMid Level5+ years expOther
Posted 13 days ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own the RTD brand strategy and commercial performance, lead the innovation pipeline and portfolio growth, and act as a Business Owner shaping forecasts, budgets, pricing and cross-functional plans.
- Define and drive brand strategy and financial performance across RTD portfolios
- Build and manage multi-year innovation roadmaps from insight to launch
- Partner across Finance, Supply Chain, Sales, and Marketing to optimize profitability and growth
Job Description
Responsibilities
- Lead Brand Strategy & Business Performance
- Own the strategic direction and commercial performance of one or more RTD brands, balancing long-term brand equity with short-term business results.
- Develop annual business plans that deliver volume, revenue, market share, and profitability objectives.
- Translate consumer, customer, and marketplace insights into growth strategies and actionable business plans.
- Monitor brand performance, identify opportunities and risks, and recommend actions to achieve business objectives.
- Lead Innovation & Portfolio Growth
- Own the innovation pipeline for your brands, developing a multi-year innovation roadmap aligned with consumer trends, category opportunities, and business strategy.
- Identify whitespace opportunities across flavors, formats, occasions, packaging, and adjacent categories to drive incremental growth.
- Lead innovation from insight through commercialization, partnering across R&D, Operations, Finance, Supply Chain, Procurement, Regulatory, and Sales.
- Build compelling business cases for innovation investments, evaluating market opportunity, financial returns, and strategic fit.
Requirements
- Bachelor's degree in Business, Marketing, Communications, or a related field.
- At least 5+ years of progressive experience in Brand Management, Marketing, Innovation, or Commercial Leadership, preferably within consumer products.
- Experience within beverage alcohol, Ready-to-Drink (RTD), consumer packaged goods (CPG), beer, wine & spirits, or adjacent consumer industries.
- Demonstrated success leading brand strategy and delivering measurable business results, including growth in volume, revenue, market share, or profitability.
- Experience leading cross-functional projects and influencing stakeholders across Sales, Finance, Supply Chain, Operations, R&D, and external agency partners.
- Strong analytical and financial acumen, including experience with forecasting, budget management, business case development, and ROI analysis.
- Experience utilizing syndicated data sources such as Circana, NielsenIQ, IRI, Numerator, or consumer panel data to drive business decisions.
- Experience working with advertising, media, creative, digital, or shopper marketing agencies.
Preferred
- Experience developing and executing innovation pipelines, portfolio strategy, or commercialization roadmaps
- Experience presenting business recommendations to senior leadership.
- Experience coaching, mentoring, or developing early-career marketing talent.
- Experience working in highly matrixed organizations with multiple cross-functional stakeholders.
Benefits
- Sazerac offers a comprehensive compensation and benefits package that includes medical, dental, vision, 401K, paid time off, and more. These benefits may vary depending on location and work type.
Sazerac Company
3.5 Glassdoor
Founded in 1850, Sazerac Company has thrived as an independent, American family-owned company with operations in the United States and around the world. Since the 2000s, Sazerac has averaged double digit growth every year! Our vision is to become one of the industry’s most desired places to be. Sazerac attributes its success to a unique blend of history, culture, brands, relationships, innovation, technology, and most importantly, its people. Visit our website to learn more about our award winning brands and culture!
Founded in 1850
Louisville, Kentucky, US
2.3K employees (155 in marketing)
62% recommend to a friend
77% CEO approval
Traffic Signals
Monthly Visitors
81.1K
Traffic Source Mix
Search
59.7%
Direct
32.3%
Referral
5.4%
Social
1.8%
Paid
0.5%
Headcount Trend
Current headcount: ~2.3K
Marketing Team
Marketing Team Size
138 (6% of company)
Median Career Experience
11 years
Median Tenure
3.8 years
Marketing Roles Posted (Last 30 Days)
3
People
Marketing Leadership
Sara Saunders
Chief Marketing Officer
At the company for 5 years 3 months
Bryan Rakowski
VP Brand Portfolio
At the company for 3 years 3 months
Amy Remley
Vice President Global Marketing Demand
At the company for 4 years 7 months
Nina Ceretto-Groefsema
U.S. Head of Shopper Marketing
At the company for 2 years 4 months