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5 marketing jobs

SWORD Health logo
1 day ago

Product Marketing Lead, Payor

SWORD Health

USA (Remote)Full time$136K/yr – $214K/yr
Sword Health logo
1 day ago

Product Marketing Lead, Payor

Sword Health

USA (Remote)Full time$136K/yr – $214K/yr
SWORD Health logo
2 days ago

Product Marketing Lead

SWORD Health

USA (Remote)Full time$136K/yr – $214K/yr
Sword Health logo
2 days ago

Product Marketing Lead

Sword Health

USA (Remote)Full time$136K/yr – $214K/yr
Sword Health logo
2 months ago

Head of Communications

Sword Health

USA (Remote)Full time

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5 jobs
SWORD Health logo

Product Marketing Lead, Payor

SWORD Health

USA (Remote)

$136K/yr - $214K/yrIn-houseFull-timeSenior level8+ years exp.
1 day ago
Sword Health logo

Product Marketing Lead, Payor

Sword Health

USA (Remote)

$136K/yr - $214K/yrIn-houseFull-timeSenior level8+ years exp.
1 day ago
SWORD Health logo

Product Marketing Lead

SWORD Health

USA (Remote)

$136K/yr - $214K/yrIn-houseFull-timeSenior level8+ years exp.
2 days ago
Sword Health logo

Product Marketing Lead

Sword Health

USA (Remote)

$136K/yr - $214K/yrIn-houseFull-timeSenior level8+ years exp.
2 days ago
Sword Health logo

Head of Communications

Sword Health

USA (Remote)

In-houseFull-timeSenior level8+ years exp.
2 months ago
SWORD Health logo
SWORD Health

Product Marketing Lead, Payor

USA (Remote)

$136K/yr – $214K/yrSenior Level8+ years expFull time

Posted 1 day ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own the payor GTM for AI Care by shaping packaging, positioning, and assets while leading cross-functional campaigns, sales enablement, and buyer mapping to accelerate payor deals.

  • Translate complex AI Care capabilities into compelling payor solutions
  • Develop value props and messaging for payor audiences
  • Drive end-to-end GTM campaigns and enablement across teams

Job Description

Responsibilities

  • Payor Narrative & Audience Packaging GM Co-Pilot: Partner hand-in-hand with General Managers to translate complex AI Care platform capabilities into compelling solution packages tailored to Commercial Health Plans, Public Sector, and Labor/Unions.
  • Packaging & Contracting Alignment: Take our overarching AI Care story and turn it into clear product packaging, value-based models, and solution offerings designed for payor contracting, ASO/FI structures, and trust fund requirements.
  • Actionable Buyer Mapping & Sales Plays: Map the complex payor buying matrix and translate those insights into actionable sales playbooks, RFP narrative blocks, pitch tracks, and objection toolkits that accelerate long-cycle payor deals.
  • Tailored Value Prop Development: Build sharp, differentiation-focused messaging frameworks that clearly articulate population health impact, cost-of-care reduction, accessibility, and clinical outcomes for payor audiences.
  • Rapid Messaging & Asset Testing: Continuously test, iterate, and refine positioning across payor channels, health plan pitch meetings, and RFP responses based on real-time market feedback.
  • High-Impact Content Creation: Own the production of Payor GTM assets end-to-end, from executive pitch decks and clinical impact summaries to RFP content blocks and partnership guides.
  • Full-Funnel Payor Campaigns: Conceptualize, launch, and manage integrated product and audience campaigns end-to-end, driving everything from product drops to targeted push campaigns timed around payor planning cycles and trust fund cycles.
  • Payor Sales Enablement: Equip the Payor Commercial team with value props, sales plays, and pitch materials needed to win deals faster and at higher contract values.
  • Cross-Functional Execution: Work across Demand Gen, Brand, Events, and GMs to build orchestrated GTM pushes that build pipeline and cement our leadership in the employer market.

Requirements

  • Category-Building Energy: 8+ years of B2B Product Marketing experience, with a track record of launching new products, crafting compelling narratives, and driving complex GTM activation.
  • Payor Ecosystem Domain Alignment: Deep experience marketing into healthcare payors, specifically Health Plans, Public Sector/Government programs, or Labor/Trust Funds. You understand medical management, health plan procurement, and member engagement dynamics.
  • Mastery of Positioning: Exceptional ability to take complex, cutting-edge technology and translate it into clear, credible, clinical, and financially persuasive value propositions for payor buyers.
  • Campaign & Execution Chops: A proven bias for action. You love taking campaigns from napkin sketch to market launch, measuring success by pipeline impact, deal velocity, and contract wins.
  • Cross-Functional Influence: Exceptional emotional intelligence and clarity to work alongside high-powered GMs, Product Managers, and Commercial executives.
  • Scrappy & Strategic: You can step back to look at macro payor category positioning, but you get equally excited about getting into the weeds to build a killer pitch deck or refine an RFP narrative.
  • AI-Augmented Marketer: You don't just market AI, you use it. You actively leverage modern AI tools to accelerate audience research, draft and test messaging variants, analyze deal intelligence, and scale your content output without sacrificing quality.

Benefits

  • Comprehensive health, dental and vision insurance
  • Life and AD&D Insurance
  • Financial advisory services
  • Supplemental Insurance Benefits (Accident, Hospital and Critical Illness)
  • Health Savings Account
  • Equity shares
  • Discretionary PTO plan
  • Parental leave
  • 401(k)
  • Flexible working hours
SWORD Health logo

SWORD Health

3.0 Glassdoor

Sword is building the future of healthcare through AI Care, a field we pioneered that brings together Artificial Intelligence and Clinical Experts to tackle healthcare’s biggest bottlenecks - access, outcomes, and cost. The result is a world where clinicians are able to focus on what they do best - handling nuance, providing empathy, and delivering the human touch -, while AI focuses on delivering hyper-personalized treatment programs, ensuring scalability, and being available 24/7 so that healthcare meets the needs of the patient, not the other way around.Our platform spans the full continuum of care, from predicting and preventing pain, to treating physical and mental health, and optimizing healthcare operations. We are trusted by over 2,000 organizations globally, across employers, health plans, and governments, having helped our clients generate over $1 billion in healthcare savings, largely by avoiding unnecessary procedures, such as surgeries, imaging, ER visits, and others.We’re backed by some of the world’s most seasoned investors, such as Khosla Ventures, General Catalyst, Founders Fund and others, and currently valued at $4B. We believe in - and are building toward - a world where AI Care is within arm’s reach of every human. If this mission inspires you, join us in building that future: https://swordhealth.com/company/careers.

Founded in 2015
New York, New York, USA
1.1K employees (57 in marketing)
swordhealth.com
47% recommend to a friend
43% CEO approval

Traffic Signals

Monthly Visitors
168.1K
Traffic Source Mix
Search
34.2%
Direct
57.1%
Referral
6.3%
Social
1.6%
Paid
0.6%

Headcount Trend

Current headcount: ~1.1K

Marketing Team

Marketing Team Size
38 (3% of company)
Median Career Experience
11.5 years
Median Tenure
2.5 years
Marketing Roles Posted (Last 30 Days)
2

People

Founders / CEO

Márcio Colunas
Márcio Colunas
Founder and CSO
At the company for 13 years 9 months
Virgílio (“V”) Bento
Virgílio (“V”) Bento
Founder, Chairman, CEO and Janitor
At the company for 11 years 4 months

HR / Recruitment

Ana Maria Miranda
Ana Maria Miranda
Principal Talent Acquisition Partner
At the company for 4 years 8 months
Bárbara Rocha
Bárbara Rocha
Senior Talent Acquisition Partner
At the company for 4 years 5 months

Marketing Leadership

Maggie Myers
Maggie Myers
Vice President, Content and Brand Strategy
At the company for 4 years 5 months
Heather Airheart
Heather Airheart
Head of Marketing Operations
At the company for 4 years 7 months
Mindy Perls
Head of Marketing, Thrive
At the company for 3 years 5 months
Kendall (.
Kendall (.
Head of Product Marketing - Mind
At the company for 2 years

Funding

Total Funding
$493.5M
Last Raise
$40M
Series Unknown, 9 months ago

Funding History

  • Jun 2025
    Series Unknown • $40M
  • Jun 2024
    Secondary Market • $100M
  • Jun 2024
    Series E • $30M

Recent News

Sword Health partners with the Greek government
Nov 25, 2025 • MobiHealthNews
Greek Government and Sword Health team up for AI-driven initiative
Nov 25, 2025 • Yahoo
Greece and Sword Health to Build AI-Powered Healthcare Front Door
Nov 25, 2025 • HIT Consultant
Sword Health launches bloom: a new pelvic pain product
Nov 25, 2025 • FemTech World
Sword CEO calls IPO ‘boring’ for now after US$4 billion valuation
Nov 25, 2025 • The Edge Malaysia
Sword CEO Calls IPO ‘Boring’ for Now After $4 Billion Valuation
Nov 25, 2025 • Bloomberg.com
Sword Health Partners with Greece Ministry of Health for AI-Driven Healthcare Transformation
Nov 25, 2025 • Greek City Times
Sword Health Partners with Greece for AI-Driven Healthcare Transformation
Nov 24, 2025 • TipRanks
Sword Health and Greek Government Join Forces to Deliver One of Europe’s First National Healthcare Transformation Initiatives Involving AI
Nov 24, 2025 • Yahoo Finance
Sword Health Partners with Desjardins Insurance to Expand Access to Digital Care Across Canada
Nov 13, 2025 • Yahoo Finance
Sword Health Expands Canadian Reach Through Desjardins Partnership
Nov 13, 2025 • TipRanks
Sword Health Partners with Desjardins Insurance to Expand Access to Digital Care Across Canada
Nov 13, 2025 • The Manila Times
Alight (ALIT): Evaluating Valuation After Strategic Expansion into AI-Powered Health Benefits with Sword Health Collaboration
Oct 4, 2025 • simplywall.st
How Sword Health's AI Platform Partnership at Alight (ALIT) Has Changed Its Investment Story
Oct 3, 2025 • Sahm
Alight Inc. (ALIT) Unveils Sword Health for Mental Health Needs
Oct 2, 2025 • MSN
Alight Inc. (ALIT) Unveils Sword Health for Mental Health Needs
Oct 1, 2025 • Yahoo Finance
Alight, Inc (ALIT) Adds Sword Health to Its Partner Network
Sep 30, 2025 • MSN
Alight Inc. (ALIT) Adds Sword Health to its Alight Partner Network
Sep 30, 2025 • Yahoo Finance
Alight Inc. (ALIT) Adds Sword Health to its Alight Partner Network
Sep 30, 2025 • Insider Monkey
Alight adds Sword Health to partner network for MSK, mental health care
Sep 17, 2025 • Investing.com
Alight Expands Partner Network With the Addition of Sword Health
Sep 17, 2025 • Business Wire
Alight Expands Partner Network With the Addition of Sword Health
Sep 17, 2025 • MarketScreener
The Crunchbase Tech Layoffs Tracker
Sep 3, 2025 • Crunchbase News
5 Mental Health Companies to Watch in the Second Half of 2025
Aug 20, 2025 • Behavioral Health Business
Bridging the Gap: AI Agents Address Healthcare’s Supply and Demand Challenges
Aug 19, 2025 • MedCity News
Sword Health tackles healthcare burnout with new AI platform
Aug 12, 2025 • Employee Benefit News
Sword moves beyond digital physical therapy
Jul 31, 2025 • Endpoints News
Portugal’s Moment
Jul 31, 2025 • Portugal News
Sword Health Launches New AI Division: Sword Intelligence
Jul 30, 2025 • HIT Consultant
Unicorn Sword Health invests in Lisbon
Jul 30, 2025 • - Essential Business
Sword Health launches AI program to streamline tasks
Jul 29, 2025 • Modern Healthcare
Sword Health launches new AI agents for payers, providers as it expands beyond MSK care
Jul 29, 2025 • Fierce Healthcare
Sword Health Launches Intelligence, a New AI Division
Jul 29, 2025 • Fitt Insider
Sword Health Launches Intelligence, a New AI Division, to Expand Beyond Care Delivery and Transform Healthcare's Most Critical Operational Workflows
Jul 29, 2025 • Yahoo Finance
Sword Health Launches Intelligence, a New AI Division, to Expand Beyond Care Delivery and Transform Healthcare's Most Critical Operational Workflows
Jul 29, 2025 • SWORD Health
How AI is helping healthcare startups multiply their patients and chase profits
Jul 18, 2025 • Business Insider
Digital Musculoskeletal Care Market to Reach Record Highs by 2029
Jul 10, 2025 • PharmiWeb
These are the 9 healthcare startups next in line to go public, according to bankers and investors
Jul 7, 2025 • Business Insider
Sword Health and Nvidia to Revolutionize UK Healthcare with AI
Jul 3, 2025 • The Portugal News
Sword Health prepares to buy company for hundreds of millions
Jun 30, 2025 • Essential Business
Sword Health Plots SMI Expansion in Behavioral Health Care Roadmap
Jun 25, 2025 • Behavioral Health Business
Sword Health Now Valued At $4 Billion, Announces Expansion Into Mental Health Services
Jun 21, 2025 • Yahoo Finance
Sword Health Now Valued At $4 Billion, Announces Expansion Into Mental Health Services
Jun 21, 2025 • Benzinga.com
Top digital health funding: New round gives Sword $4B valuation
Jun 20, 2025 • Modern Healthcare
Sword Health Raises $40M, Launches Mental Health Solution
Jun 20, 2025 • MedCity News
Sword Health Raises $40M at $4B Valuation
Jun 18, 2025 • autogpt.net
Breaking down Nabla, Sword, and Commons Clinics’ recent raises
Jun 18, 2025 • Hospitalogy
Sword Health Raises $40M at $4 Billion Valuation
Jun 17, 2025 • FinSMEs
Sword Health Raises $40M to Scale AI-Powered Mental Health Platform, Launches Always-On “Mind” Solution
Jun 17, 2025 • Unite.AI
Sword Health raises $40M at $4B valuation, expands into mental health
Jun 17, 2025 • Mobi Health News
Sword Health Raises $40M, Launches AI-Powered Mental Health Solution "Mind"
Jun 17, 2025 • HIT Consultant
AI-focused health firm Sword Health raises $40 million at $4B value
Jun 17, 2025 • Investing.com
Sword Health Raises $40 Million at a $4 Billion Valuation
Jun 17, 2025 • GlobeNewswire
Sword Health Expands into Mental Health Care, Eyes IPO for 2028
Jun 17, 2025 • Behavioral Health Business
Sword Health Raises $40M at $4B Valuation, Launches Groundbreaking AI-Driven Mental Health Platform
Jun 17, 2025 • Athletech News
Sword Health lands $40M, launches AI-based mental health solution
Jun 17, 2025 • Fierce Healthcare
Sword Health valued at $4 billion in General Catalyst-led funding round
Jun 17, 2025 • Reuters
Sword Health raises $40M at $4B valuation to expand AI-first care Into mental health
Jun 17, 2025 • Tech.eu
Sword Health Raises $40M, Enters Mental Health
Jun 17, 2025 • Fitt Insider
AI startup Sword Health raises $40M at a $4B valuation
Jun 17, 2025 • cosmico.org
Pain management startup Sword Health expands into mental health, raises $40 million
Jun 17, 2025 • Tech
Sword Health lands $40M to expand AI care into mental health, hits $4B valuation
Jun 17, 2025 • Tech Startups - Startups and Technology news
Sword Health raises $40M at $4B valuation & delays IPO plans until at least 2028
Jun 17, 2025 • FoundersToday
Sword Health valued at $4 billion in General Catalyst-led funding round
Jun 17, 2025 • MarketScreener
AI-powered virtual physical therapy startup Sword Health raised $40M led by General Catalyst at a $4B valuation, up from its $3B valuation from June 2024 (Marina Temkin/TechCrunch)
Jun 17, 2025 • Techmeme
Sword Health nabs $40M at $4B valuation, pushes IPO plans to at least 2028
Jun 17, 2025 • TechCrunch
Occupational Health Market to Reach USD 8,453.96 million By 2032, Growing At An 6.50% CAGR - Credence Research
Jun 16, 2025 • PR Newswire
Occupational Health Market to Reach USD 8,453.96 million By 2032, Growing At An 6.50% CAGR - Credence Research
Jun 16, 2025 • PR Newswire UK
Guy’s and St Thomas’ Collaborates With Leading AI Companies to Transform Healthcare Delivery
Jun 11, 2025 • Business Wire
Guy’s and St Thomas’ collaborates with leading AI companies to transform healthcare delivery
Jun 11, 2025 • Morningstar.com
Guy’s and St Thomas’ collaborates with leading AI companies to transform healthcare delivery
Jun 11, 2025 • SWORD Health
Highmark Blue Cross Blue Shield expands virtual care to include pelvic health, joint pain
Jun 4, 2025 • Seattle TechFlash
The new Finland: How Portugal has become a hub for health tech innovation
May 15, 2025 • Tech Funding News
Ann Gallo Joins Sword Health Board of Directors, Strengthening Strategic Leadership in Healthcare Innovation
Apr 10, 2025 • GlobeNewswire
Ann Gallo Joins Sword Health Board of Directors
Apr 10, 2025 • citybiz
Demand for Digital Musculoskeletal (MSK) Care on the Rise — Market to Witness Strong Growth by 2029
Apr 7, 2025 • PharmiWeb
Teladoc Health broadens connected care partnerships
Mar 11, 2025 • MobiHealthNews
PR's fiercest pitbull
Mar 6, 2025 • Business Insider
AI, AI & more AI: The biggest topics from ViVE 2025
Feb 26, 2025 • Fierce Healthcare
Highmark Launches Virtual Pelvic Health Offering Powered by Sword Health
Feb 18, 2025 • MedCity News
ViVE 2025: Highmark taps Sword Health for pelvic health program
Feb 17, 2025 • Fierce Healthcare
Sword Health Appoints Bruce Broussard as Board Advisor
Feb 6, 2025 • citybiz
Sword Health Appoints Bruce Broussard, Former CEO of Humana, as Board Advisor
Feb 6, 2025 • GlobeNewswire News Room
Funding Is Flush For Startups Focused On Treating Pain
Feb 5, 2025 • Crunchbase News
Scoop: Sword teases AI mental health expansion
Feb 4, 2025 • statnews.com
Sword Health acquires Surgery Hero to expand UK presence
Jan 31, 2025 • itij.com
LifeArc Ventures 2024: new investments, targeted follow-ons and substantive portfolio progress
Jan 30, 2025 • PR Newswire
Pitchfest finalist Surgery Hero acquired by Sword Health
Jan 27, 2025 • Home | Digital Health
Sword Health acquires UK digital prehabilitation tech, Surgery Hero
Jan 24, 2025 • HTN Health Tech News
Sword Health Acquires Surgery Hero to Accelerate Global Growth and Expand its Presence in the UK
Jan 24, 2025 • GlobeNewswire News Room
Digital musculoskeletal care company Sword Health breaks into the U.K. with acquisition of Surgery Hero
Jan 23, 2025 • Axios
Sword Health Acquires Surgery Hero to Accelerate Global Growth and Expand its Presence in the UK
Jan 23, 2025 • Yahoo Finance
Only Pay if it Works: The Rise of Risk-Free Models in Healthcare
Dec 13, 2024 • Observer
$3 billion startup Sword Health cuts some physical therapists as it ramps up AI to treat more patients
Nov 11, 2024 • businessinsider.com
$3 billion startup Sword Health cuts some physical therapists as it ramps up AI to treat more patients
Nov 11, 2024 • AOL.com
Physical therapy startup Sword Health shifts to a novel way of getting paid
Sep 16, 2024 • Endpoints News
Sword Health Appoints Tech Veteran David Cohen as Chief Revenue Officer
Jul 9, 2024 • Globe Newswire
Sword Health Appoints Tech Veteran David Cohen as Chief Revenue Officer
Jul 9, 2024 • GlobeNewswire
Sword Health Introduces Phoenix, the First AI Care
Jun 24, 2024 • GlobeNewswire
Medical startup Sword Health announces AI that patients can talk to
Jun 5, 2024 • CNBC