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Marketing jobs

6 marketing jobs

5 weeks ago

Associate Director of Digital Strategy

University of Tennessee Health Science Center

Knoxville, TN (Unknown)Full time

6 weeks ago

Senior Producer - Office of Communications & Marketing - UTK

University of Tennessee Health Science Center

Knoxville, TN (Hybrid)Full time

4 months ago

Digital Content & Accessibility Specialist, The University of Tennessee Institute of Agriculture, Office of Marketing & Communications

University of Tennessee Health Science Center

Knoxville, TN (Unknown)Full time

4 months ago

Podcast & Digital Marketing Producer: Haslam College of Business - UTK

University of Tennessee Health Science Center

Knoxville, TN (Hybrid)Full time

4 months ago

Assistant Athletic Director - Marketing and Promotions, UTC Intercollegiate Athletics

University of Tennessee Health Science Center

Chattanooga, TN (Unknown)Full time

5 months ago

Photographer - Office of Communications & Marketing - UTK

University of Tennessee Health Science Center

Knoxville, TN (Unknown)Full time

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6 jobs

Associate Director of Digital Strategy

University of Tennessee Health Science Center

Knoxville, TN (Unknown)

In-houseFull-timeMid level3+ years exp.

5 weeks ago

Senior Producer - Office of Communications & Marketing - UTK

University of Tennessee Health Science Center

Knoxville, TN (Hybrid)

In-houseFull-timeSenior level9+ years exp.

6 weeks ago

Digital Content & Accessibility Specialist, The University of Tennessee Institute of Agriculture, Office of Marketing & Communications

University of Tennessee Health Science Center

Knoxville, TN (Unknown)

In-houseFull-timeEntry level2+ years exp.

4 months ago

Podcast & Digital Marketing Producer: Haslam College of Business - UTK

University of Tennessee Health Science Center

Knoxville, TN (Hybrid)

In-houseFull-timeMid level2+ years exp.

4 months ago

Assistant Athletic Director - Marketing and Promotions, UTC Intercollegiate Athletics

University of Tennessee Health Science Center

Chattanooga, TN (Unknown)

In-houseFull-timeMid level3+ years exp.

4 months ago

Photographer - Office of Communications & Marketing - UTK

University of Tennessee Health Science Center

Knoxville, TN (Unknown)

In-houseFull-timeMid level5+ years exp.

5 months ago

University of Tennessee Health Science Center

Associate Director of Digital Strategy

Knoxville, TN (Unknown)

Salary Not AvailableMid Level3+ years expFull time

Posted 5 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own the UTK advancement web strategy and analytics, shaping platform architecture, accessibility, SEO, and donor-focused digital experiences while partnering across campus and leading performance dashboards.

Web ecosystem ownership: strategy, architecture, and day-to-day management of advancement web platforms and forms.
Analytics and optimization: translate GA/GTM data into dashboards and leadership-ready recommendations.
Accessibility and standards: ensure WCAG compliance and alignment with campus guidelines.

Job Description

Responsibilities

Web Strategy, Development and Oversight: Leads strategy, architecture, and day-to-day management of Advancement web platforms and online forms, aligning with priorities, brand, accessibility, and fundraising goals.
Partners with Advancement leadership and campus stakeholders to recommend digital solutions and lead high-impact web initiatives as the primary contact for major platform changes.
Represents Advancement on the campus-wide Web Developers Roundtable to ensure alignment with standards and best practices.
Data, Analytics, and Performance Optimization: Leads web performance analysis using Google Analytics and Tag Manager, translating insights into dashboards and leadership-ready recommendations.
Maintains UTM tracking standards, evaluates SEO performance, and develops metrics to assess digital effectiveness and brand awareness.
WCAG accessibility: Serves as the team expert, monitoring communications for ongoing compliance.
Digital Coordination and Partnership: Collaborates with Digital Strategy and Innovation and campus partners to align tools and strategies with operational goals like donor engagement and event participation.
Coordinates timelines, reviews, and approvals across web projects, aligning efforts with broader Advancement messaging.
Contributes to long-range digital planning to evolve platforms with audience needs and campaign priorities.

Requirements

Bachelor’s degree
3+ years in web strategy, digital communications, website management, analytics, or digital marketing
Experience managing and optimizing websites in WordPress or comparable CMS
Proficiency with Google Analytics and Google Tag Manager; ability to develop data-informed insights
Working knowledge of HTML and CSS; understanding of JavaScript impact on performance and tracking
Strong WCAG knowledge with inclusive design practice
SEO and performance optimization know-how
Ability to translate organizational goals into digital strategy and manage day-to-day execution
Strong analytical, organizational, strategic planning, and project management skills
Clear communication of technical concepts to non-technical partners
Collaborative, solution-oriented mindset and commitment to advancing the mission
Valid driver’s license due to travel responsibilities
Candidates with graduate degrees must have at least 1 year of experience

Preferred

Higher Education experience

Benefits

Generous paid leave, up to 24 days vacation and 12 days sick leave annually, plus 14 paid holidays
Flexible work arrangements, including one remote workday per week after six months
Education benefits for employees and dependents at UT System campuses
Retirement and deferred compensation plans (401(k), 403(b))
Comprehensive medical, dental, and vision insurance plans
Employee discounts to attractions, services, and goods

Marketing Team

Marketing Roles Posted (Last 30 Days)

Responsibilities

Web Strategy, Development and Oversight: Leads strategy, architecture, and day-to-day management of Advancement web platforms and online forms, aligning with priorities, brand, accessibility, and fundraising goals.
Partners with Advancement leadership and campus stakeholders to recommend digital solutions and lead high-impact web initiatives as the primary contact for major platform changes.
Represents Advancement on the campus-wide Web Developers Roundtable to ensure alignment with standards and best practices.
Data, Analytics, and Performance Optimization: Leads web performance analysis using Google Analytics and Tag Manager, translating insights into dashboards and leadership-ready recommendations.
Maintains UTM tracking standards, evaluates SEO performance, and develops metrics to assess digital effectiveness and brand awareness.
WCAG accessibility: Serves as the team expert, monitoring communications for ongoing compliance.
Digital Coordination and Partnership: Collaborates with Digital Strategy and Innovation and campus partners to align tools and strategies with operational goals like donor engagement and event participation.
Coordinates timelines, reviews, and approvals across web projects, aligning efforts with broader Advancement messaging.
Contributes to long-range digital planning to evolve platforms with audience needs and campaign priorities.

Requirements

Bachelor’s degree
3+ years in web strategy, digital communications, website management, analytics, or digital marketing
Experience managing and optimizing websites in WordPress or comparable CMS
Proficiency with Google Analytics and Google Tag Manager; ability to develop data-informed insights
Working knowledge of HTML and CSS; understanding of JavaScript impact on performance and tracking
Strong WCAG knowledge with inclusive design practice
SEO and performance optimization know-how
Ability to translate organizational goals into digital strategy and manage day-to-day execution
Strong analytical, organizational, strategic planning, and project management skills
Clear communication of technical concepts to non-technical partners
Collaborative, solution-oriented mindset and commitment to advancing the mission
Valid driver’s license due to travel responsibilities
Candidates with graduate degrees must have at least 1 year of experience

Preferred

Higher Education experience

Benefits

Generous paid leave, up to 24 days vacation and 12 days sick leave annually, plus 14 paid holidays
Flexible work arrangements, including one remote workday per week after six months
Education benefits for employees and dependents at UT System campuses
Retirement and deferred compensation plans (401(k), 403(b))
Comprehensive medical, dental, and vision insurance plans
Employee discounts to attractions, services, and goods