Lead day-to-day paid media campaigns across Google Ads, Meta, and The Trade Desk, driving setup, optimization, and performance analysis while shaping testing strategies and client-facing reporting.

Own end-to-end campaign management and performance reviews
Develop and document paid media testing hypotheses and cross-channel recommendations
Collaborate with design, analytics, and engineering to align creative and landing pages

Job Description

Responsibilities

Own day-to-day campaign setup, optimization, and performance tracking across Google Ads, Meta, and programmatic (The Trade Desk) platforms.
Assist in the creation and documentation of paid media testing strategies and hypotheses.
Collaborate on weekly client check-ins and contribute to performance reviews and reporting.
Conduct campaign audits and compile insights to inform strategy adjustments.
Analyze paid performance data and experiment outcomes to identify trends and opportunities for improvement.
Help prepare and deliver client-facing presentation materials, dashboards, and quarterly business reviews.
Partner with internal teams (design, analytics, and engineering) to align ad creative, landing pages, and audience targeting.
Support the development of cross-channel recommendations that connect paid media learnings with broader growth strategies (e.g., email, CRO, lifecycle).
Use AI tools to speed up reporting and data analysis, bulk ad uploads, and competitor research.
Stay current on platform updates, digital trends, and best practices across paid search, social, and programmatic.

Requirements

3+ years of hands-on experience managing paid media campaigns across agency and client-side environments.
Working proficiency in at least two of these three core channels: Google Ads, Meta Ads, and The Trade Desk (programmatic) — bonus points for all three.
Experience managing budgets, with at least one client or account with $50k+/month in ad spend.
Agency experience strongly preferred. You are comfortable juggling multiple clients and ramping quickly on new accounts.
AI-forward. You actively use AI tools in your workflow (reporting, analysis, creative, research) and can speak to how.
Strong analytical skills and sharp attention to detail in campaign management and reporting.
Confident, clear communicator. You’re able to present insights and recommendations to clients, not just teammates.
Self-starter with real drive. You are proactive, high-energy, and comfortable managing multiple client priorities without heavy oversight.
Curious about how data, creative, and customer behavior intersect to drive business outcomes.
Collaborative team player with a genuine desire to grow into a client-facing strategist role.

Preferred

Hands-on experience with A/B testing or CRO.
Exposure to web analytics tools.
Interest in lifecycle marketing, email, or automation.

Benefits

This role may also be eligible for benefits, which will be discussed during the interview process.

Cro Metrics

Cro Metrics is your trusted partner for all things growth. We offer strategic counsel and agile solutions that drive businesses to their full growth potential. Whether solving challenges or seizing new opportunities, we guide you every step of the way.Our suite of services includes:- Strategic Growth Consulting: From comprehensive growth strategies to AI and martech recommendations—and everything in between—we provide solutions to unlock your business's full growth potential.- Customer Journey Analysis and Analytics Solutions: Powered by our exclusive platform, Iris Analytics, we provide deep insights and project management to optimize every step of the customer journey.- Website Design and Development- Conversion Rate Optimization- Lifecycle and Email Marketing- Performance Marketing- Referral Network: A network of vetted providers for any services not offered in-house

Founded in 2011

Greenbrae, California, USA

74 employees (22 in marketing)

crometrics.com