Own the strategic external communications program, executive thought leadership, media relations, and crisis management to position the company as an industry leader.

Own communications strategy and content across owned and earned channels
Lead media relations, executive messaging, and partnerships for co-authored topics
Manage crisis and reputation alongside agency

Job Description

Responsibilities

Strategic Communications & Thought Leadership
Develop and execute a holistic communications strategy that establishes the company as an industry leader and innovator in the tech space.
Oversee executive communications, including blogs, media interviews, events, and thought leadership content for key senior leaders.
Drive strategic content such as published papers, industry insights, and co-branded announcements to reinforce credibility and differentiation.
Partner with marketing, sales and product to develop and manage a content strategy for owned and earned channels to amplify key narratives.
Develop an ongoing stream of compelling stories that highlight our brand, our product value, and the people we serve.
Identify strategic opportunities and forge relationships with partners for co-authorship on key industry topics.
Media Relations & Public Relations
Oversee press and PR strategies, including product launches, industry recognition, and strategic partnerships.
Lead co-branded announcements with customers and partners, ensuring alignment and amplification of shared messages.

Requirements

Strong storyteller.
15+ years of experience in communications, public relations, or corporate affairs, with at least 6 years in a senior leadership role.
Deep experience working with B2B, B2C, and government stakeholders in the technology sector.
Proven success in crisis management, reputation defense, and high-stakes corporate storytelling.
Strong media and analyst relations experience, with a track record of securing high-impact coverage.
Excellent leadership skills, with the ability to influence C-level executives and cross-functional teams.
Experience managing internal communications to drive engagement and alignment.
Ability to navigate complex regulatory and policy landscapes, particularly in tech-related industries.
Exceptional written, verbal, and interpersonal communication skills.

Benefits

ID.me offers comprehensive medical, dental, vision, health savings account, flexible spending accounts (medical, limited purpose, dependent care, commuter benefit accounts), basic and voluntary life and AD&D insurance, 401(k) with company match, parental leave, ability to participate in unlimited paid time off subject to the terms and conditions of the PTO policy, including 8 company wide holidays, short and long-term disability insurance, accident and critical illness insurance, referral bonus policy, employee assistance program, pet insurance, travel assistant program, wellbeing and childcare discounts, benefit advocates, and a learning and development benefit.

ID.me

2.8 Glassdoor

ID.me is the next-generation digital identity wallet that simplifies how individuals securely prove their identity online. Consumers can verify their identity with ID.me once and seamlessly sign in across websites without having to create a new sign-in and verify their identity again. Over 144 million users experience streamlined sign-in and identity verification with ID.me at 20 federal agencies, 44 state government agencies, and 66 healthcare organizations. More than 600 consumer brands use ID.me to verify communities and user segments to honor service and build more authentic relationships. ID.me’s technology meets the federal standards for consumer authentication set by the Commerce Department and is approved as a NIST 800-63-3 IAL2 / AAL2 credential service provider by the Kantara Initiative. ID.me is committed to “No Identity Left Behind” to enable all people to have a secure digital identity. To learn more, visit https://network.id.me/

Founded in 2010

McLean, Virginia, USA

1.1K employees (63 in marketing)

ID.me

40% recommend to a friend

48% CEO approval

Traffic Signals

Monthly Visitors

42.9M

Traffic Source Mix

7.8%

Direct

37.6%

Referral

52.8%

Social

0.2%

Paid

1.4%

Headcount Trend

Current headcount: ~1.1K

Marketing Team

Marketing Team Size

29 (3% of company)

Median Career Experience

13.5 years

Median Tenure

2.9 years

Marketing Roles Posted (Last 30 Days)

People

Marketing Leadership

Christine Ellis Purcell

Chief Marketing Officer

At the company for 2 years 7 months

Ryan D. Day

Salesforce Marketing Cloud Manager

At the company for 3 years 2 months

Charishma Alur

Member Marketing Team Lead

At the company for 5 years 10 months

Lindsey N.

Senior Marketing Manager

At the company for 4 years 5 months

Funding

Total Funding

$7.4M

Last Raise

$2.9M

Series B, 14 years ago

Funding History

Jan 2010
Series A • $2.9M

Recent News

SSA ID verification overhaul sparks backlash over accessibility and security

Mar 19, 2025 • Biometric Update | Biometrics News, Companies and Explainers

McLean's ID.me lands $275M credit facility to fuel growth

Jan 30, 2025 • Washington Business Journal

ID.me Announces $275 Million Financing from Ares Management

Jan 30, 2025 • Morningstar, Inc.

Responsibilities

Strategic Communications & Thought Leadership
Develop and execute a holistic communications strategy that establishes the company as an industry leader and innovator in the tech space.
Oversee executive communications, including blogs, media interviews, events, and thought leadership content for key senior leaders.
Drive strategic content such as published papers, industry insights, and co-branded announcements to reinforce credibility and differentiation.
Partner with marketing, sales and product to develop and manage a content strategy for owned and earned channels to amplify key narratives.
Develop an ongoing stream of compelling stories that highlight our brand, our product value, and the people we serve.
Identify strategic opportunities and forge relationships with partners for co-authorship on key industry topics.
Media Relations & Public Relations
Oversee press and PR strategies, including product launches, industry recognition, and strategic partnerships.
Lead co-branded announcements with customers and partners, ensuring alignment and amplification of shared messages.

Requirements

Strong storyteller.
15+ years of experience in communications, public relations, or corporate affairs, with at least 6 years in a senior leadership role.
Deep experience working with B2B, B2C, and government stakeholders in the technology sector.
Proven success in crisis management, reputation defense, and high-stakes corporate storytelling.
Strong media and analyst relations experience, with a track record of securing high-impact coverage.
Excellent leadership skills, with the ability to influence C-level executives and cross-functional teams.
Experience managing internal communications to drive engagement and alignment.
Ability to navigate complex regulatory and policy landscapes, particularly in tech-related industries.
Exceptional written, verbal, and interpersonal communication skills.

Benefits

ID.me offers comprehensive medical, dental, vision, health savings account, flexible spending accounts (medical, limited purpose, dependent care, commuter benefit accounts), basic and voluntary life and AD&D insurance, 401(k) with company match, parental leave, ability to participate in unlimited paid time off subject to the terms and conditions of the PTO policy, including 8 company wide holidays, short and long-term disability insurance, accident and critical illness insurance, referral bonus policy, employee assistance program, pet insurance, travel assistant program, wellbeing and childcare discounts, benefit advocates, and a learning and development benefit.