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Marketing jobs

4 marketing jobs

5 weeks ago

Marketing Data & Systems Analyst

ID.me

San Francisco, CA (On-site)Full time$155K/yr – $190K/yr

2 months ago

Vice President Communications

ID.me

District of Columbia, USA (On-site)Full time$275K/yr – $350K/yr

4 months ago

Head of Integrated Marketing

ID.me

Mountain View, CA (On-site)Full time$185K/yr – $213K/yr

7 months ago

Principal Product Marketing Manager, Enterprise

ID.me

Mountain View, CA (On-site)Full time$237K/yr – $251K/yr

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ID.me

Marketing Data & Systems Analyst

San Francisco, CA (On-site)

$155K/yr – $190K/yrMid Level9+ years expFull time

Posted 5 weeks ago

Job Summary

Own the marketing data, systems, and experimentation agenda, delivering data-driven insights, tool evaluations, and cross-functional collaboration to optimize campaigns and scale enterprise marketing initiatives.

Own system performance analysis and dashboards
Lead cross-functional requirements and tool evaluation

Job Description

Responsibilities

Systems & Data Analysis
Analyze and interpret campaign performance data using Excel/Google Sheets, Salesforce, and Marketo reporting to uncover trends, optimize campaigns, and support strategic decisions.
Study current marketing systems and processes (Marketo, Salesforce, Clay, ABM platforms, campaign trafficking workflows) to identify areas for improvement and increased efficiency, aligning with business goals.
Evaluate and research new marketing technology tools to enhance campaign performance and operational workflows.
Analyze the costs and benefits of marketing systems and tool upgrades to support team needs.
Testing & Experimentation
Design, execute, and evaluate A/B tests and other experimentation frameworks (subject lines, CTAs, creative) to improve lead conversion and campaign functionality.
Build and maintain dashboards and reports to monitor KPIs, lead funnel performance, and ROI.
Stakeholder Consultation & Requirements Gathering
Consult with cross-functional stakeholders (Sales, Product Marketing, Field Marketing) to determine the role of marketing technology systems in achieving strategic objectives.

Requirements

5-10 years of experience working with marketing systems and data (e.g., marketing automation, CRM, analytics/reporting tools), ideally at a high-growth SaaS or technology company.
Hands-on experience with marketing automation (Marketo) and CRM (Salesforce), including configuration, segmentation, and reporting.
Experience analyzing performance data and building dashboards/reports (Excel, Google Sheets, Tableau, or similar).
Experience evaluating and recommending marketing technology tools and workflows.
Strong stakeholder consultation and requirements-gathering skills across Sales, Product Marketing, and Field Marketing.
Project management chops — able to manage overlapping deadlines and competing stakeholders.
Bachelor's degree or equivalent experience.

Preferred

Bonus: experience with regulated industries (Public Sector, Healthcare).

Benefits

ID.me offers comprehensive medical, dental, vision, health savings account, flexible spending accounts (medical, limited purpose, dependent care, commuter benefit accounts), basic and voluntary life and AD&D insurance, 401(k) with company match, parental leave, ability to participate in unlimited paid time off subject to the terms and conditions of the PTO policy, including 8 company wide holidays, short and long-term disability insurance, accident and critical illness insurance, referral bonus policy, employee assistance program, pet insurance, travel assistant program, wellbeing and childcare discounts, benefit advocates, and a learning and development benefit.

ID.me

2.8 Glassdoor

ID.me is the next-generation digital identity wallet that simplifies how individuals securely prove their identity online. Consumers can verify their identity with ID.me once and seamlessly sign in across websites without having to create a new sign-in and verify their identity again. Over 144 million users experience streamlined sign-in and identity verification with ID.me at 20 federal agencies, 44 state government agencies, and 66 healthcare organizations. More than 600 consumer brands use ID.me to verify communities and user segments to honor service and build more authentic relationships. ID.me’s technology meets the federal standards for consumer authentication set by the Commerce Department and is approved as a NIST 800-63-3 IAL2 / AAL2 credential service provider by the Kantara Initiative. ID.me is committed to “No Identity Left Behind” to enable all people to have a secure digital identity. To learn more, visit https://network.id.me/

Founded in 2010

McLean, Virginia, USA

1.1K employees (63 in marketing)

ID.me

40% recommend to a friend

48% CEO approval

Salaries

Posted range

$155K/yr – $190K/yr

Taken straight from the job posting.

See all ID.me salaries

Marketing Team

Marketing Team Size

29 (3% of company)

Median Career Experience

13.5 years

Median Tenure

3 years

Marketing Roles Posted (Last 30 Days)

People

Marketing Leadership

Christine Ellis Purcell

Chief Marketing Officer

At the company for 2 years 8 months

Ryan D. Day

Salesforce Marketing Cloud Manager

At the company for 3 years 3 months

Charishma Alur

Member Marketing Team Lead

At the company for 5 years 11 months

Lindsey N.

Senior Marketing Manager

At the company for 4 years 6 months

Funding

Total Funding

$7.4M

Last Raise

$2.9M

Series B, 14 years ago

Funding History

Jan 2010
Series A • $2.9M

Traffic Signals

Monthly Visitors

42.9M

Traffic Source Mix

7.8%

Direct

37.6%

Referral

52.8%

Social

0.2%

Paid

1.4%

Headcount Trend

Current headcount: ~1.1K

Recent News

SSA ID verification overhaul sparks backlash over accessibility and security

Mar 19, 2025 • Biometric Update | Biometrics News, Companies and Explainers

McLean's ID.me lands $275M credit facility to fuel growth

Jan 30, 2025 • Washington Business Journal

ID.me Announces $275 Million Financing from Ares Management

Jan 30, 2025 • Morningstar, Inc.

Links

ID.me

X (Twitter)

Crunchbase

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Responsibilities

Systems & Data Analysis
Analyze and interpret campaign performance data using Excel/Google Sheets, Salesforce, and Marketo reporting to uncover trends, optimize campaigns, and support strategic decisions.
Study current marketing systems and processes (Marketo, Salesforce, Clay, ABM platforms, campaign trafficking workflows) to identify areas for improvement and increased efficiency, aligning with business goals.
Evaluate and research new marketing technology tools to enhance campaign performance and operational workflows.
Analyze the costs and benefits of marketing systems and tool upgrades to support team needs.
Testing & Experimentation
Design, execute, and evaluate A/B tests and other experimentation frameworks (subject lines, CTAs, creative) to improve lead conversion and campaign functionality.
Build and maintain dashboards and reports to monitor KPIs, lead funnel performance, and ROI.
Stakeholder Consultation & Requirements Gathering
Consult with cross-functional stakeholders (Sales, Product Marketing, Field Marketing) to determine the role of marketing technology systems in achieving strategic objectives.

Requirements

5-10 years of experience working with marketing systems and data (e.g., marketing automation, CRM, analytics/reporting tools), ideally at a high-growth SaaS or technology company.
Hands-on experience with marketing automation (Marketo) and CRM (Salesforce), including configuration, segmentation, and reporting.
Experience analyzing performance data and building dashboards/reports (Excel, Google Sheets, Tableau, or similar).
Experience evaluating and recommending marketing technology tools and workflows.
Strong stakeholder consultation and requirements-gathering skills across Sales, Product Marketing, and Field Marketing.
Project management chops — able to manage overlapping deadlines and competing stakeholders.
Bachelor's degree or equivalent experience.

Preferred

Bonus: experience with regulated industries (Public Sector, Healthcare).

Benefits

ID.me offers comprehensive medical, dental, vision, health savings account, flexible spending accounts (medical, limited purpose, dependent care, commuter benefit accounts), basic and voluntary life and AD&D insurance, 401(k) with company match, parental leave, ability to participate in unlimited paid time off subject to the terms and conditions of the PTO policy, including 8 company wide holidays, short and long-term disability insurance, accident and critical illness insurance, referral bonus policy, employee assistance program, pet insurance, travel assistant program, wellbeing and childcare discounts, benefit advocates, and a learning and development benefit.