Own churn focused lifecycle architecture and proactive retention programs that span the subscriber journey, leveraging data signals to drive engagement and LTV growth.

Lead end-to-end retention and churn mitigation strategies across the subscriber lifecycle.
Translate churn models and behavioral signals into targeted lifecycle interventions across channels.
Collaborate with Analytics, Product, and Marketing Ops to scale programs and continuously optimize timing and audience targeting.

Job Description

Responsibilities

Own Lifecycle Churn Mitigation Strategy
Define and lead the end-to-end retention strategy across the subscriber lifecycle, positioning churn reduction as a core driver of sustainable growth and LTV expansion.
Establish a proactive, signal-based approach to identifying churn risk and deploying targeted lifecycle interventions that improve engagement and reduce both active and passive churn.
Continuously evolve the retention strategy through data, experimentation, and market insights.
Design At-Risk Lifecycle Interventions
Build and manage lifecycle programs targeting at-risk subscribers, including cancel-save experiences, behavioral nudges, engagement recovery campaigns, and payment recovery messaging.
Develop segmented retention strategies tailored to different subscriber behaviors, tenure stages, and engagement patterns.
Partner with Lifecycle Operations and Automations teams to scale these interventions across channels.
Leverage Data & Modeling to Identify Risk Signals
Collaborate with Analytics and Data Science to translate churn models and behavioral signals into actionable lifecycle strategies.
Define the targeting, triggering, and prioritization frameworks that power proactive retention efforts.
Leverage ongoing performance insights to refine intervention timing, audience selection, and strategic focus.
Optimize the Subscriber Retention Experience
Partner with Product teams on retention-related product experiences such as cancel flows, subscription management UX, and feature adoption journeys.
Identify structural drivers of churn and advocate for product and experience improvements that reduce friction and increase long-term engagement.
Embed lifecycle thinking into product development to strengthen retention outcomes at the source.
Drive Experimentation & Performance
Lead structured experimentation across retention programs, offers, messaging, and intervention timing.
Measure program impact across key retention metrics including churn reduction, save rates, and lifetime value improvements.
Surface insights that inform broader lifecycle and product strategies.
Collaborate Across Growth & Lifecycle Teams
Work closely with Lifecycle Marketing leaders, Product, Analytics, Marketing Operations, and Creative teams.
Align retention strategies with broader lifecycle initiatives including onboarding, engagement, and monetization.
Help shape the long-term retention roadmap for Crunchyroll’s subscriber business.

Crunchyroll

At Crunchyroll, we deliver what anime fans love—anytime, anywhere.With the world’s largest anime streaming library, we connect fans to the stories, characters, and creators they love. But Crunchyroll is more than just a destination to watch anime—it's a global ecosystem where anime lives and breathes beyond the screen.From streaming and theatrical releases to merch, games, news, events, and music, we offer fans immersive experiences that celebrate anime culture in all its forms. Headquartered in the U.S. with teams and reach across the globe, Crunchyroll is an independently operated joint venture between Sony Pictures Entertainment and Aniplex of Japan. This unique partnership gives us the power to scale globally while staying rooted in anime’s cultural origins, ensuring authenticity and access for fans everywhere.We believe anime is more than entertainment—it’s a way of life. And we’re here to champion that passion every day.

Founded in 2006

Los Angeles, California, USA

1.9K employees (746 in marketing)

www.crunchyroll.com

Traffic Signals

Monthly Visitors

139.5M

Monthly Google Ads Budget

$430.7K

Traffic Source Mix

22%

Direct

75.5%

Referral

1.4%

Social

1.1%

Paid

0.1%

Headcount Trend

Current headcount: ~1.9K

Marketing Team

Marketing Team Size

402 (21% of company)

Median Career Experience

11.5 years

Median Tenure

3.7 years

Marketing Roles Posted (Last 30 Days)

People

HR / Recruitment

Jim Bogard

Senior Talent Acquisition Consultant (US, APAC, EMEA and LATAM)

At the company for 1 year 7 months

Marketing Leadership

Senthilnathan Nanjankannan

Head of Marketing Science and Analytics

At the company for 4 years 1 month

Melissa Gordon

Director, Global Marketing Strategy & Programs

At the company for 7 months

Natalie Burris

Lifecycle Marketing Manager

At the company for 1 year 10 months

Hasan Shaikh

Associate Brand Manager

At the company for 4 years 1 month

Recent News

ONE PIECE English Dub Episodes 112-1133 Streams on August 12

Oct 10, 2025 • Crunchyroll

【OSHI NO KO】Season 3 to Stream on Crunchyroll in January 2026

Oct 9, 2025 • Crunchyroll

Crunchyroll Manga: Full List of Every Series You Can Read Right Now

Oct 9, 2025 • Crunchyroll

Responsibilities

Own Lifecycle Churn Mitigation Strategy
Define and lead the end-to-end retention strategy across the subscriber lifecycle, positioning churn reduction as a core driver of sustainable growth and LTV expansion.
Establish a proactive, signal-based approach to identifying churn risk and deploying targeted lifecycle interventions that improve engagement and reduce both active and passive churn.
Continuously evolve the retention strategy through data, experimentation, and market insights.
Design At-Risk Lifecycle Interventions
Build and manage lifecycle programs targeting at-risk subscribers, including cancel-save experiences, behavioral nudges, engagement recovery campaigns, and payment recovery messaging.
Develop segmented retention strategies tailored to different subscriber behaviors, tenure stages, and engagement patterns.
Partner with Lifecycle Operations and Automations teams to scale these interventions across channels.
Leverage Data & Modeling to Identify Risk Signals
Collaborate with Analytics and Data Science to translate churn models and behavioral signals into actionable lifecycle strategies.
Define the targeting, triggering, and prioritization frameworks that power proactive retention efforts.
Leverage ongoing performance insights to refine intervention timing, audience selection, and strategic focus.
Optimize the Subscriber Retention Experience
Partner with Product teams on retention-related product experiences such as cancel flows, subscription management UX, and feature adoption journeys.
Identify structural drivers of churn and advocate for product and experience improvements that reduce friction and increase long-term engagement.
Embed lifecycle thinking into product development to strengthen retention outcomes at the source.
Drive Experimentation & Performance
Lead structured experimentation across retention programs, offers, messaging, and intervention timing.
Measure program impact across key retention metrics including churn reduction, save rates, and lifetime value improvements.
Surface insights that inform broader lifecycle and product strategies.
Collaborate Across Growth & Lifecycle Teams
Work closely with Lifecycle Marketing leaders, Product, Analytics, Marketing Operations, and Creative teams.
Align retention strategies with broader lifecycle initiatives including onboarding, engagement, and monetization.
Help shape the long-term retention roadmap for Crunchyroll’s subscriber business.