11 days ago
Director Marketing Communications
Modivcare
Denver, CO (Hybrid)Full time$133K/yr – $180K/yr
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Director Marketing Communications
Denver, CO (Hybrid)
$133K/yr – $180K/yrDirector/Executive10+ years expFull time
Posted 11 days ago
Top 1% of applicants do these two things.
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Job Summary
Brand leadership and governance across enterprise marketing, with responsibilities spanning strategy, communications, digital, and measurement to drive brand health and growth.
Job Description
Responsibilities
- Owns and advances enterprise corporate and product brand strategy, including brand architecture, positioning, narrative, tone, and visual identity.
- Establishes, governs, and enforces brand standards, messaging frameworks, and usage guidelines across all channels and business units.
- Monitors and protects brand health, awareness, and reputation in a highly regulated, trust-driven healthcare environment.
- Leads enterprise go-to-market and launch communications planning in partnership with Product, Medical, Sales, and Corporate Affairs.
- Develops and oversees product and solution messaging, positioning, and sales enablement assets to ensure differentiation and market relevance.
- Leads segmentation and persona-based communications strategies supporting growth objectives.
- Serves as strategic marketing advisor to the VP, Corporate Reputation on brand investment, digital priorities, and campaign performance.
- Directs strategy, governance, and continuous improvement of the corporate website, including UX, SEO, content architecture, hosting, integrations, and performance analytics.
- Sets enterprise SEO, SEM, and paid media strategies, defining channel mix, investment priorities, and performance standards.
- Oversees execution of digital and paid programs in partnership with internal teams and external agencies.
Requirements
- Bachelor's Degree in Marketing, Communications, Business, or a related field required.
- Ten (10) or more years of experience in marketing communications, with a focus on progressively responsible roles in corporate or B2B marketing environments.
- Five (5) or more years of leadership responsibility, including direct management of marketing or creative professionals.
- Experience in healthcare or Medicaid managed care required.
- Or equivalent combination of education and/or experience.
- Proven leadership experience with a track record of building and developing high-performing marketing communications teams.
- Demonstrated expertise in corporate brand management, including the development and governance of brand standards, visual identity systems, and enterprise messaging frameworks.
- Proven ability to develop and execute integrated marketing strategies spanning digital, content, paid media, and event marketing channels.
- Strong knowledge of digital marketing disciplines, including search engine optimization, search engine marketing, website management, and campaign performance measurement.
- Demonstrated experience managing corporate websites, including content strategy, user experience principles, platform administration, and performance analytics.
Benefits
- Medical, Dental, and Vision insurance
- Employer Paid Basic Life Insurance and AD&D
- Voluntary Life Insurance (Employee/Spouse/Child)
- Health Care and Dependent Care Flexible Spending Accounts
- Pre-Tax and Post Tax Commuter and Parking Benefits
- 401(k) Retirement Savings Plan with Company Match
- Paid Time Off
- Paid Parental Leave
- Short-Term and Long-Term Disability
- Tuition Reimbursement
Modivcare
Modivcare is a technology-enabled healthcare services company, which provides a suite of integrated supportive care solutions for public and private payors and their patients. Our value-based solutions address the social determinants of health (SDoH), enable greater access to care, reduce costs, and improve outcomes. We are a leading provider of non-emergency medical transportation (NEMT), personal care services, and monitoring.
Traffic Signals
Monthly Visitors
609.3K
Monthly Google Ads Budget
$221
Traffic Source Mix
Search
20.5%
Direct
65.3%
Referral
12.9%
Social
0.7%
Paid
0.5%
Headcount Trend
Current headcount: ~2.1K
Marketing Team
Marketing Roles Posted (Last 30 Days)
2
Funding
Total Funding
$730M
Last Raise
$100M
Post IPO Debt, 7 months ago
Funding History
- Aug 2025Post IPO Debt • $100M
- Jan 2025Post IPO Debt • $105M
- Jul 2024Post IPO Debt • $525M