3 months ago
Experiential Promotions Coordinator
The Pokémon Company International
Bellevue, WA (Hybrid)Full time$86K/yr – $150K/yr
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Experiential Promotions Coordinator
Bellevue, WA (Hybrid)
$86K/yr – $150K/yrMid Level3+ years expFull time
Posted 3 months ago
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Job Summary
Drive experiential licensing programs for Pokémon, coordinating cross-functional teams to deliver brand-aligned activations and post-activation insights.
- Own planning and execution of experiential licensing programs from concept to activation delivery.
- Must-have: 3–5 years in sports or experiential marketing or related field.
- Standout: Cross-functional collaboration with marketing, legal, PR, and external partners.
Job Description
Responsibilities
- Project Coordination: Support the planning and execution of experiential licensing programs, including cultural institution activations, programmatic sports initiatives and LBE launches.
- Product Integration: Coordinate with Licensing & Promotions team members to integrate custom created merchandise into activations, ensuring alignment with brand standards.
- Cross-Functional Collaboration: Work closely with internal teams (marketing, brand and creative services, legal, PR, etc.) to align project goals and execution milestones. Regularly communicate with the Premier Events team to ensure that relevant details for Pokémon XP are shared with licensing partners.
- Partner Support: Liaise with external vendors, agencies, and partners to ensure milestones are achieved on time and within scope.
- Creative Development: Work with internal and external partners to develop supporting marketing materials for bespoke activations.
- Asset Management: Organize and distribute creative assets, product samples, and promotional materials as needed.
- Reporting: Help compile post-mortem campaign recaps, analyze performance metrics against benchmarks, and compile comprehensive post-activation reports.
- Brand Integrity: Ensure all materials and activations adhere to brand guidelines and maintain authenticity.
Requirements
- Experience: 3–5 years in sports or experiential marketing, event production, brand activations, or promotions.
- Education: Bachelor’s degree in Marketing, Communications, Business, or related field (or equivalent experience).
- Skills: Strong organizational and project management skills.
- Excellent written and verbal communication.
- Ability to manage multiple projects simultaneously in a fast-paced environment.
- Proficiency in Microsoft Office (Word, Excel, PowerPoint, Outlook); experience with project management tools a plus.
Preferred
- Experience working in sports activations, with licensed IP, entertainment brands, or fan-driven communities.
Benefits
- An innovative culture driven by impact, delivering meaningful outcomes.
- Company events that celebrate the spirit of Pokémon.
- Competitive cash-based compensation programs.
- 100% employer-paid healthcare premiums for you.
- Generous paid family leave.
- Employer-paid life insurance.
- Employer-paid long and short-term income protection insurance.
- US Employees: 401k Employer Matching.
- UK/IRE/MX Employees: Pension Employer Contributions.
- Fitness reimbursement.
- Commuter benefit.
- LinkedIn learning.
- Comprehensive relocation package for certain roles.
- Hybrid work environment.
The Pokémon Company International
Join one of the most popular children’s entertainment properties in the world! The Pokémon Company International, a subsidiary of The Pokémon Company in Japan, manages the property outside of Asia and is responsible for brand management, licensing, marketing, the Pokémon Trading Card Game, the animated TV series, home entertainment, and the official Pokémon website. Pokémon was launched in Japan in 1996. For more information, visit https://corporate.pokemon.com/en-us/
Traffic Signals
Monthly Visitors
13.6M
Traffic Source Mix
Search
75.3%
Direct
21.5%
Referral
1.9%
Social
1.1%
Paid
0.1%
Headcount Trend
Current headcount: ~2.1K
Marketing Team
Marketing Team Size
375 (18% of company)
Median Career Experience
14 years
Median Tenure
4.5 years
People
HR / Recruitment
Marketing Leadership
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Amy Ganster
Director, Brand Services
At the company for 11 years 10 months