3 months ago
Senior Strategist (Strategic, Creative), US East Coast Based
Kyra
USA (Remote)Full time
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Senior Strategist (Strategic, Creative), US East Coast Based
USA (Remote)
Salary Not AvailableSenior Level4+ years expFull time
Posted 3 months ago
Top 1% of applicants do these two things.
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Job Summary
Drive strategy development for creator-focused beauty campaigns across TikTok, Instagram, and YouTube.
- Own end-to-end creator campaign strategy from brief to performance review.
- Must-have: 4–6 years in strategy or branded content.
- Standout: Deep experience with TikTok/creator economy.
Job Description
Responsibilities
- End-to-end development of campaign strategies—from audience profiling and creator casting logic to content formats, messaging, and performance KPIs
- Work cross-functionally with internal teams to craft compelling platform-native campaign concepts that align with brand tone and commercial goals
- Write high-quality briefs and strategic decks that inspire both clients and creators
- Define and refine measurement frameworks for success across CPV, ER, and platform-specific KPIs
- Use first-party, platform, and audience data to inform targeting, creative direction, and optimisation
- Partner with Paid Media and Client Solutions to interpret results and make strategic recommendations
- Handle cultural listening, market research, and platform trend tracking within the beauty category
- Translate emerging insights into actionable campaign ideas and brand opportunities
- Support new business efforts by contributing trend insights and POVs for decks, pitches, and proposals
- Join client calls to present strategic recommendations and explain the “why” behind campaign decisions
- Collaborate with Account and Campaign Leads to respond to briefs and evolve campaign strategy based on feedback
- Act as the strategic lead across your client portfolio—building relationships rooted in value and clarity
Requirements
- 4–6 years in strategy, planning, insights, or branded content—ideally in a creator, beauty, or social-first brand
- Experience implementing / using AI tools into your workflows.
- Deep knowledge of platform behaviours, content formats, and the creator economy across TikTok, Instagram, and YouTube
- - TikTok Fluency
- - Deep understanding of TikTok culture, trend cycles, and platform-native audience behavior.
- - Able to translate brand identities into authentic, scroll-stopping creator content
- 📈 Data-Driven Thinking
- - Comfortable working with performance metrics, audience data, and platform insights
- - Ability to structure frameworks, make data actionable, and present performance narratives clearly
- ✍️ Creative & Commercial Acumen
- - Exceptional brief-writing, storytelling, and presentation skills
- - Strong client presence with the ability to articulate ideas confidently and drive strategy forward.
Nice To Have
- A hybrid thinker who blends logic with creativity, intuition with structure
- Experience owning strategy across multiple live campaigns and strategic touchpoints
- Passion for beauty, social culture, and pushing the boundaries of what creator content can do
Benefits
- 🌎 We’re a remote-first team , giving you the flexibility to work from wherever you do your best work
- 🌴 Annual Time Off: 25 days PTO + bank holidays, 4 company-wide days off (Kyra Days), 3 wellness days, and paid sick leave each year
- 📚 Growth: Annual Learning & Development budget to invest in your skills.
- 💰 Rewards: Annual bonus scheme to recognise great work
- 🩺 Healthcare coverage for US-based team members
Kyra
2.9 Glassdoor
Kyra delivers end-to-end campaigns with the creators, content, and clarity your brand's been missing. Powered by AI, curated by incredible humans.From always-on programs to rapid brand activations, we help you launch faster, target smarter, choose creators who convert, and prove ROI without the stress or guesswork. Our services include strategy, creator sourcing, content production, campaign management, and live performance insights.Our platform powers every stage of influencer marketing, using data from 1bn+ profiles and 20m+ videos to match you with high-performing creators, streamline operations and approvals, and track performance in real time so you can scale what works.Trusted by global enterprise brands such as L’Oréal, H&M, Shark Beauty, Prime Video, Bvlgari, and The Weather Channel.
Traffic Signals
Monthly Visitors
30.2K
Monthly Google Ads Budget
$177
Traffic Source Mix
Search
45.5%
Direct
42%
Referral
7.7%
Social
3.4%
Paid
1%
Headcount Trend
Current headcount: ~113
Marketing Team
Marketing Team Size
18 (16% of company)
Marketing Roles Posted (Last 30 Days)
1
Funding
Total Funding
$22.3M
Last Raise
$15M
Convertible Note, 2 years ago
Funding History
- Aug 2024Convertible Note
- Jan 2023Secondary Market
- Oct 2022Series A • $15M