Own and optimize a cross channel CRM and lifecycle program for a high growth ecommerce brand, aligning email, SMS, loyalty, and subscription with data driven experiments and AI ready site improvements to lift conversion and LTV.

CRM strategy ownership across email, SMS, loyalty, and subscription with campaign calendar and automation
Site and product data optimization to improve add to cart, conversions, and AI visibility
Partnerships and testing with external agencies and internal teams to drive lift in retention and revenue

Job Description

Responsibilities

Own and execute CRM strategy across email, SMS, and other owned channels.
Build and continuously optimize lifecycle programs: welcome, post-purchase, reorder, win-back, and churn.
Manage targeted campaigns using segmentation, behavioral data, and personalization; own the campaign calendar and automation workflows.
Own the loyalty and referral programs; drive repeat purchase and reduce churn.
Own the subscription program and drive adoption, retention, and LTV.
Manage external CRM and lifecycle agencies and partners to deliver against targets.
Monitor website performance in real time and analyze demand by product and category to adjust the e-merchandising plan.
Develop and run A/B tests to improve add-to-cart and conversion rates.
Manage on-site content updates: homepage banners, landing and department pages, e-merchandising, and editorial/blog content.
Identify and scope new tools or enhancements to improve funnel performance.

Requirements

3–5 years of experience in ecommerce, CRM, lifecycle, CX, or retention roles — ideally with high-growth DTC or subscription brands.
Hands-on experience with Shopify Plus.
Familiarity with CRM and lifecycle tools such as Klaviyo, Skio, and Yotpo (or similar).
Solid working knowledge of analytics tools such as GA4, Northbeam, and SimilarWeb (or similar).
Working understanding of AI search and how LLMs now drive ecommerce discovery — a grasp that SEO alone is no longer enough, plus familiarity with GEO/AEO concepts and AI-visibility monitoring tools (strongly preferred; willingness to build this skill quickly is essential).
Experience working with or managing external agencies and partners.
Strong segmentation and analytical mindset; comfort with performance dashboards and testing platforms.
Excellent project management and stakeholder communication skills.
Highly organized, detail-oriented, process-driven, and proactive.

Nice-to-have

Strong understanding of GEO/AEO concepts and AI-visibility monitoring tools (strongly preferred; willingness to build this skill quickly is essential).

Benefits

Competitive salary of $90,000 – $110,000, based on skillset and merit.
Bonus eligibility (short-term incentive) per role and company guidelines.
Medical, Dental, and Vision insurance, cost-shared between employer and employee.
401(k) match of up to 5%.
Employer-sponsored Life, Basic AD&D, Short-Term and Long-Term Disability insurance, with additional buy-up options.
Competitive paid time off and paid sick leave.
Employee Resource Center and telehealth offerings.

Universal Nutrition

At Universal Nutrition, we strive to make your fitness and wellness aspirations attainable.Founded in 1977, our company has leveraged science, technology and human ingenuity to create cutting edge and effective solutions - one’s that fuel both body and mind, empowering your everyday passions.We do it through a portfolio of brands, formulated and curated around consumers’ lifestyle, health and fitness goals.

Founded in 1977

New Brunswick, New Jersey, USA

115 employees (20 in marketing)

www.universalnutrition.com