Own the go-to-market storytelling for a Betting portfolio by turning complex product tech into buyer value and leading launches across sportsbook offerings.

Own positioning and messaging that highlight automation, performance, and sportsbook leadership.
Build cross-functional GTM plans and sales enablement to drive adoption and revenue.
Synthesize customer and market insights to continuously refine positioning and launch readiness.

Job Description

Responsibilities

Develop clear, differentiated positioning and messaging for Genius Sports’ Betting products, translating technical product capabilities into customer-centric value propositions.
Build messaging frameworks that help Product, Commercial and Marketing teams consistently explain what our products do, who they are for, why they matter and how they compare in market.
Help reposition Genius Sports’ Betting portfolio around technology leadership, automation, product performance and sportsbook innovation.
Own and support GTM plans for key Betting product launches, releases and strategic packages across the sportsbook portfolio.
Work with Product, Commercial and Marketing teams to define target audiences, customer pain points, launch objectives, timelines, KPIs, sales motions, collateral needs and campaign requirements.
Support major product and market moments, including new football season activity, major tournaments, product releases, and flagship industry events.
Create high-quality sales enablement materials that help Commercial teams confidently sell complex Betting products.
Develop sales decks, one-pagers, battlecards, product narratives, FAQs, internal briefings and training materials.
Run product training and enablement sessions for Commercial teams, ensuring sales teams understand new products, releases, positioning and proof points.
Partner with Commercial stakeholders to understand barriers to adoption or deal progression, then create tools and messaging that help overcome them.

Requirements

3–5 years’ experience in B2B product marketing, product-led marketing, commercial marketing, or a related role.
Experience working in a fast-moving technology environment such as sports betting, gaming, sports technology, SaaS, adtech, martech, data, trading, analytics or enterprise software.
A strong storyteller who can simplify complex products and turn technical detail into clear, commercially compelling messaging.
Experience developing product positioning, value propositions, launch plans, sales collateral and enablement materials.
Strong written and verbal communication skills, with the confidence to present to internal teams and act as a product evangelist.
Commercially minded, with an understanding of how marketing supports revenue, product adoption, and customer growth.
Comfortable working cross-functionally with Product, Sales, Marketing and Operations teams.
Highly organized, detail-oriented, and able to manage multiple workstreams across launches, campaigns, and stakeholder groups.
Curious, proactive, and comfortable getting into the detail of technical products, customer needs and market dynamics.
Experience with analytics or market research to inform positioning and GTM strategy is a plus.

Preferred

Experience marketing products to sportsbooks, betting operators, gaming companies, leagues, sports organizations or B2B technology buyers.
Experience bringing SaaS, data, trading, automation, AdTech, sports tech or betting products to market.
Experience conducting customer research, sales feedback sessions, or market analysis to inform GTM strategy.
Experience creating sales enablement programs, product training materials or product launch frameworks.
Knowledge of sportsbook operations, in-play betting, trading, odds, official data, football products or sports betting technology is a strong advantage.
Bachelor’s degree in marketing, business, communications, digital marketing or a related field, or equivalent professional experience.

Benefits

We enjoy an ‘office-first’ culture and maximize opportunities to collaborate, connect and learn together.
Our hybrid working models differ depending on your role and location.
Occasional travel may be required.
As well as a competitive salary and range of benefits, we’re committed to supporting employee wellbeing and helping you grow your skills, experience and career.

Genius Sports

NYSE: GENIGenius is the operating system for modern sport. Building technology and experiences to make sports even better.Our solutions across the global sports ecosystem are underpinned by our next generation big data and artificial intelligence platform, GeniusIQ. By ingesting and computing multiple real-time data feeds, GeniusIQ powers a wide range of functions and applications across sports performance and officiation, fan engagement, advertising, and sports betting.Founded in 2001, Genius Sports is now one of the world’s largest sports technology companies, working with the likes of the NFL, NBA, EPL, FIBA, ESPN, Sky Sports, Flutter, DraftKings and 100s more. We're headquartered in London and New York and have offices Los Angeles, Medellin, Tallinn, Sofia, Singapore, Lausanne, Manchester and Melbourne.Visit our Showcase Pages to discover more about our products.

Founded in 2001

London, England, GBR

3K employees (177 in marketing)

www.geniussports.com

Traffic Signals

Monthly Visitors

871K

Monthly Google Ads Budget

Traffic Source Mix

27.8%

Direct

56.4%

Referral

13.1%

Social

2.1%

Paid

0.5%

Headcount Trend

Current headcount: ~3K

Marketing Team

Marketing Team Size

177 (6% of company)

Marketing Roles Posted (Last 30 Days)

Funding

Total Funding

$489.1M

Last Raise

$144M

Post IPO Equity, 1 years ago

Funding History

Jan 2025
Post IPO Equity • $144M
Sep 2023
Post IPO Secondary
Apr 2021
Post IPO Equity • $330M

Marketing jobs

Product Marketing Manager, Betting

VP, Product Marketing

VP, Growth Marketing

Senior Product Marketing Manager, Audience & Advertising

All marketing roles in the US

All marketing roles in the US

Product Marketing Manager, Betting

VP, Product Marketing

VP, Growth Marketing

Senior Product Marketing Manager, Audience & Advertising

Product Marketing Manager, Betting

Top 1% of applicants do these two things.

Job Summary

Job Description

Genius Sports

Traffic Signals

Headcount Trend

Marketing Team

Funding

Funding History

Recent News

All marketing roles in the US

All marketing roles in the US

Product Marketing Manager, Betting

VP, Product Marketing

VP, Growth Marketing

Senior Product Marketing Manager, Audience & Advertising

Product Marketing Manager, Betting

Top 1% of applicants do these two things.

Job Summary

Job Description

Genius Sports

Traffic Signals

Headcount Trend

Marketing Team

Funding

Funding History

Recent News