2 months ago
Manager, Marketing and Media Analytics
Tiffany & Co.
New York City, NY (On-site)Full time$122K/yr – $150K/yr
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Manager, Marketing and Media Analytics
New York City, NY (On-site)
$122K/yr – $150K/yrSenior Level8+ years expFull time
Posted 2 months ago
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Job Summary
Own end-to-end marketing analytics, turning data into ROI decisions across global campaigns, luxury-brand context, and cross-functional data infrastructure.
- Data Management & Modeling: build and maintain data models, dashboards, and reports for KPIs with attribution, LTV, MMM, segmentation.
- Performance Analysis & Insight: analyze campaigns, audience behavior, funnels, and ROI across markets to guide decisions.
- Strategic Development & Stakeholder Collaboration: shape analytics strategy, align goals with marketing leads and execs, and ensure robust infrastructure with IT/data teams.
Job Description
Own end-to-end marketing analytics, turning data into ROI decisions across global campaigns, luxury-brand context, and cross-functional data infrastructure.
- Data Management and Modeling: Liaise with multifunctional teams (Tiffany, LVMH) to identify sophisticated modeling opportunities (e.g., attribution, lifetime value, predictive analytics, MMM, segmentation).
- Collect and integrate data from various platforms (e.g., Total marketing tracker, Google Analytics, social media, ad platforms, CRM, email, website analytics, internal/external dashboards).
- Maintain data accuracy, consistency, and integrity.
- Develop and maintain data dashboards and reports for marketing and media campaign KPIs.
- Performance Analysis and Insight Generation: Analyze marketing and media campaign performance, identifying trends and anomalies.
- Conduct in-depth analysis of audience behavior, campaign effectiveness, and conversion funnels.
- Evaluate the ROI of marketing channels and initiatives.
- Analyze total marketing and media spend by market, by collection to ensure sufficiency and appropriate support of collections globally
- Translate complex data into clear, actionable insights and strategic recommendations.
- Ensure regional and global marketing teams deliver actionable, high-quality insights for strategic decisions and ROI optimization.
Tiffany & Co.
3.3 Glassdoor
In 1837 Charles Lewis Tiffany founded his company in New York City where his store was soon acclaimed as the palace of jewels for its exceptional gemstones. Since then TIFFANY & CO. has become synonymous with elegance, innovative design, fine craftsmanship and creative excellence. During the 20th century fame thrived worldwide with store network expansion and continuous cultural relevance, as exemplified by Truman Capote’s Breakfast at Tiffany’s and the film starring Audrey Hepburn.Today, with more than 13,000 employees, TIFFANY & CO. and its subsidiaries design, manufacture and market jewelry, watches and luxury accessories – including more than 5,000 skilled artisans who cut diamonds and craft jewelry in the Company’s workshops, realizing its commitment to superlative quality.The Company operates more than 300 TIFFANY & CO. retail stores worldwide as part of its omni-channel approach. To learn more about TIFFANY & CO. as well as its commitment to sustainability, please visit tiffany.com.
New York, New York, USA
11K employees (1,371 in marketing)
51% recommend to a friend
57% CEO approval
Traffic Signals
Monthly Visitors
5.1M
Monthly Google Ads Budget
$802.2K
Traffic Source Mix
Search
52.5%
Direct
40.6%
Referral
3.5%
Social
2.6%
Paid
0.6%
Headcount Trend
Current headcount: ~10.6K
Marketing Team
Marketing Team Size
548 (5% of company)
Median Career Experience
12 years
Median Tenure
8 years
People
Marketing Leadership
Andrea Davey
Chief Marketing Officer
At the company for 13 years 3 months
Suzanna Andrieu Lagane
Global Product Marketing Vice President - Jewelry
At the company for 2 years 7 months
Anna Dalla Val
Vice President, Intellectual Property and Brand Protection counsel
At the company for 11 months
Lindsey Wood
Vice President Production, Brand Creative
At the company for 1 year 4 months