2 months ago
Senior Data Scientist, Growth San Francisco
fal
San Francisco, CA (On-site)Full time$190K/yr – $230K/yr
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Senior Data Scientist, Growth San Francisco
San Francisco, CA (On-site)
$190K/yr – $230K/yrSenior Level5+ years expFull time
Posted 2 months ago
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Job Summary
Owns the data backbone for fal\'s growth from measurement to decisioning; owns the growth analytics stack, early-stage instrumentation, and unit-economics modeling that guide funnel bets across channels.
- Growth measurement foundation: event taxonomy, attribution, channel hierarchy, and unified reporting.
- Acquisition analytics: across paid, organic, content, community, and partnerships with a single view of performance.
- Growth experiments: hypothesis, measurement plan, analysis, and translating signals into bets for where to invest and where to pause.
Job Description
Responsibilities
- Build fal's growth measurement foundation — define the event taxonomy, attribution model, channel hierarchy, and reporting infrastructure that the entire marketing org will run on.
- Stand up acquisition analytics across paid, organic, content, community, and partnership channels, starting from early-stage instrumentation and working toward a unified view of channel performance.
- Shape our top-of-funnel growth strategy alongside marketing and leadership; translate early signals from nascent channels into clear recommendations on where to double down, where to experiment, and where to wait.
- Define and operationalize the unit economics of fal's growth motion (CAC, LTV, LTV:CAC, payback period, ROAS, and cohort performance by channel).
- Design and run growth experiments end-to-end: shape the hypothesis, build the measurement plan, analyze the results, and turn findings into the next round of bets.
- Help shape the broader data and analytics capability supporting growth as the team scales.
fal
Generative Media Cloud
Traffic Signals
Monthly Visitors
1.8M
Monthly Google Ads Budget
$921
Traffic Source Mix
Search
35.9%
Direct
53.1%
Referral
7%
Social
3.7%
Paid
0.3%
Headcount Trend
Current headcount: ~115
Marketing Team
Marketing Team Size
4 (4% of company)
Funding
Total Funding
$337M
Last Raise
$140M
Series D, 3 months ago
Funding History
- Dec 2025Series D • $140M
- Jul 2025Series C • $125M
- Feb 2025Series B • $49M