5 weeks ago
Marketing Operations Manager
Modern Family Law
USA (Remote)Full time$110K/yr – $120K/yr
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Marketing Operations Manager
USA (Remote)
$110K/yr – $120K/yrSenior Level3+ years expFull time
Posted 5 weeks ago
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Job Summary
Own the multi-month website rebuild while aligning eight marketing specialists with a single operating rhythm that keeps content, SEO, and analytics in step toward a shared 90-day plan.
- Website and Marketing Ops: own the project plan, milestones, owners, and weekly cadence; map dependencies across content, SEO, dev, lifecycle, creative, and tracking.
- Migration and measurement: lead URL mapping and redirects with SEO/Web, verify GA4/UTM continuity with Hubspot, and preserve first-touch attribution across systems.
- Launch readiness: build and execute the launch day run-book and drive quarterly retrospectives to improve delivery.
Job Description
Responsibilities
- Top Priority: Website Project management (Next 4-5 Months)
- Project planning
- Manage the full project plan covering scope, milestones, deliverables, owners, and target dates.
- Establish the dependency map across content, SEO, development, lifecycle, creative, and tracking workstreams.
- Establish a weekly status reporting cadence for the project team.
- Content and SEO migration
- Project-manage the URL mapping and redirect strategy in partnership with the SEO and Web teams.
- Lead capture and tracking continuity
- Verify GA4 event tracking and UTM parameter continuity in collboaration with the Hubspot manager and other teams.
- Ensure marketing attribution flows are preserved from first touch through Hubspot in collaboration with Hubspot manager.
- Launch and post launch
- Build and execute the launch day run-book.
- Communication
- Manage review cycles at key project milestones.
- Marketing Project and Program Management (55%)
- Own the operating system of the marketing team. Maintain the rhythm, the roadmap, and the workflows that allow eight specialists to ship work consistently.
- Run the marketing team operating cadence, including weekly status meetings, sprint planning sessions.
- Maintain the master marketing roadmap covering all active work-streams, including the website rebuild, the rolling 90-day content plan, office page refresh, AEO answer packs, proof block standardization, CTV expansion, the partnership network, flagship show production, and Clarity Products.
- Help with the project management platform (Asana) for the marketing team.
- Facilitate quarterly retrospectives to capture lessons learned and improve team performance.
Modern Family Law
Modern Family Law is a law firm dedicated to providing comprehensive legal services in all aspects of family law. Our skilled, experienced, award-winning family attorneys understand the sensitive nature of family law matters and are committed to helping our clients navigate the complex and emotional issues that arise in divorce, child custody, child support, adoption, and other family law matters. We offer personalized legal representation to each of our clients, tailoring our approach to meet their unique needs and goals. Our services cover all aspects of family law, including divorce, child custody, child support, spousal support, property division, prenuptial agreements, postnuptial agreements, adoption, paternity, and protection orders.
Traffic Signals
Monthly Visitors
33.8K
Monthly Google Ads Budget
$88.5K
Traffic Source Mix
Search
59.7%
Direct
32.9%
Referral
4.2%
Social
2.4%
Paid
0.5%
Headcount Trend
Current headcount: ~159
Marketing Team
Marketing Team Size
5 (3% of company)
Median Career Experience
6 years
Median Tenure
2.6 years
Marketing Roles Posted (Last 30 Days)
1
