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Modern Family Law logo
11 days ago

Growth Paid Acquisition Specialist III

Modern Family Law

California, MO (Remote)Full time$100K/yr – $115K/yr
Modern Family Law logo
3 weeks ago

Senior SEO Specialist

Modern Family Law

USA (Remote)Full time$110K/yr – $120K/yr
Modern Family Law logo
6 weeks ago

Marketing Operations Manager

Modern Family Law

USA (Remote)Full time$110K/yr – $120K/yr
Modern Family Law logo
3 months ago

Marketing Operations Manager

Modern Family Law

USA (Remote)Full time$110K/yr – $120K/yr
Modern Family Law logo
5 months ago

Content Producer (Podcast & Video)

Modern Family Law

California, MO (Remote)Full time$105K/yr – $130K/yr

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5 jobs
Modern Family Law logo

Growth Paid Acquisition Specialist III

Modern Family Law

California, MO (Remote)

$100K/yr - $115K/yrIn-houseFull-timeMid level4+ years exp.
11 days ago
Modern Family Law logo

Senior SEO Specialist

Modern Family Law

USA (Remote)

$110K/yr - $120K/yrIn-houseFull-timeSenior level4+ years exp.
3 weeks ago
Modern Family Law logo

Marketing Operations Manager

Modern Family Law

USA (Remote)

$110K/yr - $120K/yrIn-houseFull-timeMid level
6 weeks ago
Modern Family Law logo

Marketing Operations Manager

Modern Family Law

USA (Remote)

$110K/yr - $120K/yrIn-houseFull-timeSenior level3+ years exp.
3 months ago
Modern Family Law logo

Content Producer (Podcast & Video)

Modern Family Law

California, MO (Remote)

$105K/yr - $130K/yrIn-houseFull-timeSenior level4+ years exp.
5 months ago
Modern Family Law logo
Modern Family Law

Growth Paid Acquisition Specialist III

California, MO (Remote)

$100K/yr – $115K/yrMid Level4+ years expFull time

Posted 11 days ago

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Job Summary

Own and optimize paid search campaigns across multiple markets and channels with a focus on lead quality and cost efficiency, while planning forecasts, testing strategies, and cross‑functional collaboration.

  • Leads quality and budget optimization using HubSpot, Salesforce, and CallRail data
  • Scale proven campaigns across new budgets, markets, and audiences through disciplined testing and forecasting

Job Description

Responsibilities

  • Manage search, Local Services Ads, display, and video campaigns across all active markets.
  • Plan, prepare, and launch Google Ads and Local Services Ads, CTV campaigns for new location openings.
  • Scale what works: grow proven campaigns and tests into new budgets, markets, and audiences, and design new experiments only where they can move qualified leads and SQLs.
  • Own lead quality, not just volume: optimize toward cost per qualified lead, SQL pass through, and retained client contribution, using HubSpot and Salesforce data rather than platform conversions alone.
  • Use CallRail to track, score, and attribute inbound calls, and feed call data back into campaign optimization and budget decisions.
  • Partner on landing page, offer, and funnel testing to lift conversion rate and lead quality.
  • Optimize campaigns to improve Quality Scores and reduce cost per conversion.
  • Identify negative keywords and refine targeting to improve relevance and cut wasted spend.
  • Implement and monitor conversion tracking and audience segmentation across HubSpot, Google Analytics (GA4), Google Tag Manager, and CallRail.
  • Develop forecasts and budget plans for new and existing locations in partnership with Finance and Sales.

Requirements

  • Bachelor's degree in marketing, Business Administration, Advertising, or a related field.
  • 4 years of experience in PPC, paid search, SEM, or performance marketing.
  • A track record of growing paid programs and scaling qualified lead or pipeline volume, not only improving efficiency.
  • Strong expertise in Google Ads, Local Services Ads, YouTube, and Microsoft Advertising (Bing).
  • Proficiency in HubSpot, Google Analytics (GA4), Google Tag Manager, and CallRail.
  • Hands-on experience with A/B testing, conversion optimization, audience strategy, and attribution modeling.
  • Working knowledge of how paid search and organic search interact.
  • Familiarity with ad extensions (assets), audience segmentation, and Google AI Max for Search campaigns.
  • Strong analytical skills and the ability to turn campaign data into decisions, with accountability for downstream lead quality, not just platform metrics.
  • Experience managing budget with a disciplined, results-focused approach to spending.

Preferred

  • Google Ads and Google Analytics certifications.
  • Experience scaling paid programs across multiple markets or locations.
  • Experience advertising on connected TV (Hulu, Roku) or other streaming and programmatic platforms.
  • Knowledge of AI-driven bidding and automation (Google Ads scripts, bid management tools).
  • Familiarity with competitive research and PPC tools such as SEMrush.
  • Understanding of multichannel marketing strategy.
  • Proficiency in Excel or Google Sheets for analysis.
Modern Family Law logo

Modern Family Law

Modern Family Law is a law firm dedicated to providing comprehensive legal services in all aspects of family law. Our skilled, experienced, award-winning family attorneys understand the sensitive nature of family law matters and are committed to helping our clients navigate the complex and emotional issues that arise in divorce, child custody, child support, adoption, and other family law matters. We offer personalized legal representation to each of our clients, tailoring our approach to meet their unique needs and goals. Our services cover all aspects of family law, including divorce, child custody, child support, spousal support, property division, prenuptial agreements, postnuptial agreements, adoption, paternity, and protection orders.

Founded in 2004
Denver, Colorado, USA
159 employees (6 in marketing)
www.modernfamilylaw.com

Salaries

Posted range

$100K/yr – $115K/yr

Taken straight from the job posting.

See all Modern Family Law salaries

Marketing Team

Marketing Team Size
5 (3% of company)
Median Tenure
1.2 years
Marketing Roles Posted (Last 30 Days)
2

Traffic Signals

Monthly Visitors
33.8K
Monthly Google Ads Budget
$88.5K
Traffic Source Mix
Search
59.7%
Direct
32.9%
Referral
4.2%
Social
2.4%
Paid
0.5%

Headcount Trend

Current headcount: ~159

Recent News

Most Promising Newcomer Finalist: Natalie Daniel, Modern Family Law
Sep 10, 2025 • Law.com
Evolution of Family Mediation: 2025 AFCC/ABA Model Standards
Aug 6, 2025 • Law.com
One Year In: New Report Shows LLPs Expanding Access to Justice in Colorado, but Sustainability Remains a Concern
Aug 5, 2025 • Newswire
As a family law attorney, I'm seeing RTO mandates affect custody arrangements. Parents need to talk about the school schedule for next year now.
Apr 15, 2025 • Yahoo
Supporting and questioning neurodivergent parties in Family Court proceedings
Apr 10, 2025 • Family Law publishers
Meet The Gen Z COO Modernizing A Seattle Family Law Firm
Mar 3, 2025 • Law360
Modern Family Law Reports Six Months of Colorado LLP Data, Revealing Increased Accessibility and Key Client Trends
Jan 14, 2025 • ACCESSWIRE Newsroom
Modern Family Law Reports Six Months of Colorado LLP Data, Revealing Increased Accessibility and Key Client Trends
Jan 14, 2025 • newswire.com
The Face of Modern Family Law
Jan 9, 2025 • Bethesda Magazine
WhatsApp’s Modern Family ad fires shots at iMessage and RCS
Jun 18, 2024 • BGR Boy Genius Report
‘Modern Family’ Makes Move to TBS
Sep 12, 2023 • Multi Channel News - Tech
Why Some People Hate ‘Modern Family’—According to FCC Complaints
Jul 10, 2021 • Observer
Bill Gates’s Carefully Curated Geek Image Unravels in Two Weeks
May 21, 2021 • Bloomberg.com

Links

www.modernfamilylaw.comLinkedInCrunchbase