Lead strategy and execution of cross-platform campaigns (Meta, Pinterest, TikTok, Snapchat) to hit KPIs.
Must-have: 8+ years in paid social with Meta expertise in retail/performance.
Standout: Cross-functional leadership with analytics, insights, and merchandising.

Job Description

Responsibilities

Lead strategy and execution of multi-channel campaigns across Meta, Pinterest, TikTok, and Snapchat, driving measurable business impact and long-term growth.
Own Product Catalog strategy, delivering dynamic, personalized ad experiences and leading creative strategy with internal teams and agency partners.
Oversee campaign optimization across audiences, creative, bids, budgets, pacing, and placements to consistently achieve KPIs and growth targets.
Manage agency and vendor relationships, setting expectations and driving accountability, innovation, and results.
Partner cross-functionally with analytics, insights, and marketing teams to deliver reporting and strategic recommendations.
Drive innovation through platform betas, emerging technologies, experimentation, competitive analysis, and market research to identify scalable growth opportunities.
Advise senior leadership on performance, risks, opportunities, and strategic priorities using insights from tools such as Adobe Analytics and platform reporting.
Lead and develop direct reports, fostering a high-performance culture centered on collaboration, experimentation, and accountability.

Requirements

Bachelor’s degree in Marketing, Business, or related field preferred; equivalent experience considered.
8+ years of hands-on paid social experience, with strong expertise in Meta platforms and preferably within retail or performance-driven environments.
Proven experience managing paid social campaigns end-to-end, including strategy, execution, optimization, and performance analysis.
Strong project management skills with the ability to manage multiple campaigns and priorities simultaneously.
Excellent communication and cross-functional collaboration skills across creative, analytics, and merchandising teams.
Proficiency with MarTech tools, campaign automation, and performance optimization platforms.
Strong analytical mindset with the ability to translate data into strategic recommendations and business decisions.
Experience managing and optimizing large-scale digital advertising budgets.
Ability to stay current on platform updates, algorithm changes, industry trends, and emerging digital marketing technologies.
Agency experience preferred, but not required.
Certifications such as Meta Blueprint, Google Ads, or Google Analytics are a plus.

Benefits

Paid Time Off (PTO)
Generous store discounts
Health care plans (medical, prescription, dental, vision)
401(k), HSA, FSA, Pre-tax commuter benefits
Disability & life insurance coverage
Paid parental leave
Pet insurance
Critical illness and accident insurance
Discounted home and auto insurance
College tuition assistance

Total Wine & More

Total Wine & More is America‘s Wine Superstore®—the country‘s largest independent retailer of fine wine. Founded in 1991 when brothers David and Robert Trone opened our first wine store in Delaware. Today, we operate in 280+ stores across 30 states and the District of Columbia, and continue to grow!Our typical store carries more than 8,000 world-class wines from every wine-producing region in the world. In addition, Total Wine & More carries more than 2,500 beers, from America‘s most popular beers to hard-to-find microbrews and imports, and more than 3,000 different spirits from every price range and category. Total Wine & More is committed to having the lowest prices on wine, beer, and spirits every day. Our strength is our people. We are always looking for motivated, talented people who are interested in working for a company with an entrepreneurial spirit and a passion for providing best-in-class service. Our retail stores and corporate office (called the Store Support Center) provide opportunities for career growth and advancement. We strive to ensure that all Team Members feel that they are a part of the business, as they are valuable resources to our guests, co-workers and communities.Whether you are new to the world of wine or a great wine enthusiast, we are dedicated to bringing you the Total Wine Experience!

Founded in 1991

Bethesda, Maryland, USA

5.5K employees (739 in marketing)

www.totalwine.com

Traffic Signals

Monthly Visitors

12M

Monthly Google Ads Budget

$499.7K

Traffic Source Mix

54.9%

Direct

38.6%

Referral

4.5%

Social

0.5%

Paid

1.4%

Headcount Trend

Current headcount: ~5.5K

Marketing Team

Marketing Team Size

679 (12% of company)

Recent News

The 4 Best Wines at Total Wine for Holiday Entertaining, Hand-Picked by an Expert

Nov 22, 2025 • EatingWell

Total Wine & More plans first new Jacksonville store in decades. Where will it be?

Nov 12, 2025 • The Florida Times-Union

Total Wine & More to open North Jacksonville store Nov. 13

Nov 12, 2025 • Jacksonville Daily Record

Responsibilities

Lead strategy and execution of multi-channel campaigns across Meta, Pinterest, TikTok, and Snapchat, driving measurable business impact and long-term growth.
Own Product Catalog strategy, delivering dynamic, personalized ad experiences and leading creative strategy with internal teams and agency partners.
Oversee campaign optimization across audiences, creative, bids, budgets, pacing, and placements to consistently achieve KPIs and growth targets.
Manage agency and vendor relationships, setting expectations and driving accountability, innovation, and results.
Partner cross-functionally with analytics, insights, and marketing teams to deliver reporting and strategic recommendations.
Drive innovation through platform betas, emerging technologies, experimentation, competitive analysis, and market research to identify scalable growth opportunities.
Advise senior leadership on performance, risks, opportunities, and strategic priorities using insights from tools such as Adobe Analytics and platform reporting.
Lead and develop direct reports, fostering a high-performance culture centered on collaboration, experimentation, and accountability.

Requirements

Bachelor’s degree in Marketing, Business, or related field preferred; equivalent experience considered.
8+ years of hands-on paid social experience, with strong expertise in Meta platforms and preferably within retail or performance-driven environments.
Proven experience managing paid social campaigns end-to-end, including strategy, execution, optimization, and performance analysis.
Strong project management skills with the ability to manage multiple campaigns and priorities simultaneously.
Excellent communication and cross-functional collaboration skills across creative, analytics, and merchandising teams.
Proficiency with MarTech tools, campaign automation, and performance optimization platforms.
Strong analytical mindset with the ability to translate data into strategic recommendations and business decisions.
Experience managing and optimizing large-scale digital advertising budgets.
Ability to stay current on platform updates, algorithm changes, industry trends, and emerging digital marketing technologies.
Agency experience preferred, but not required.
Certifications such as Meta Blueprint, Google Ads, or Google Analytics are a plus.

Benefits

Paid Time Off (PTO)
Generous store discounts
Health care plans (medical, prescription, dental, vision)
401(k), HSA, FSA, Pre-tax commuter benefits
Disability & life insurance coverage
Paid parental leave
Pet insurance
Critical illness and accident insurance
Discounted home and auto insurance
College tuition assistance