Must-have: Hands-on Salesforce Marketing Cloud Data Extensions and segmentation experience.
Standout: Proven ability to consolidate data from multiple sources for campaign reporting.

Job Description

Responsibilities

Build and maintain Salesforce Marketing Cloud Data Extensions used for campaign targeting and personalization.
Prepare audience segments and campaign lists for email and direct mail programs using Salesforce Marketing Cloud, Salesforce 360 (SF360), and other marketing data sources.
Assist in developing audience targeting models using historical campaign and member data to help identify prospects with the highest likelihood of response.
Assist with Salesforce Marketing Cloud automations, journeys, and triggered campaigns.
Perform QA checks on campaign data and segmentation to ensure accuracy before deployment.
Troubleshoot data-related issues affecting campaign execution or reporting.
Maintain documentation for segmentation logic, workflows, and campaign data structures.
Support marketers with list pulls, audience analysis, and campaign targeting.
Maintain dashboards that track marketing performance across email, web, and digital channels.
Pull and validate campaign data from marketing systems to ensure reporting accuracy.

Requirements

Bachelor’s degree in Marketing, Data Analytics, Information Systems, or a related field (or equivalent professional experience).
2-4 years of experience in marketing analytics, marketing operations, or digital marketing data roles.
Hands-on experience working with Salesforce Marketing Cloud, including Data Extensions and segmentation.
Working knowledge of SQL for filtering, segmentation, and reporting.
Experience building or maintaining dashboards using tools such as Tableau, Looker Studio, or Power BI.
Experience working with web analytics tools such as GA4.
Strong attention to detail, especially when working with campaign lists and segmentation logic.
Ability to clearly communicate data and reporting insights to non-technical marketing stakeholders.
Experience working with multiple marketing data sources and consolidating data for reporting.

Preferred

Experience supporting email marketing programs or marketing automation platforms.
Experience preparing data for direct mail campaigns.
Salesforce Marketing Cloud certification or relevant coursework.
Experience working with campaign tracking frameworks (UTMs, source codes, campaign naming).
Experience supporting marketing teams in a campaign reporting or analytics capacity.

Benefits

Flight Training (earn your Private Pilot License for free) & Annual Flight Proficiency Program (so you can keep flying and remain proficient)
Medical, Dental, and Vision insurance is available for employees and their dependents the 1st of the month following their start date
Flexible Spending Plans
Health Savings Plan with employer contribution (for eligible participants)
401(k) Retirement Plan with a company match, and annual discretionary supplemental employer contribution
Company paid Short and Long-term Disability Insurance
Company paid Life Insurance and AD&D insurance with the option to buy up
Paid Time Off (PTO): 17 days accrued during first year (accruals increase based on tenure)
Paid Holidays: 12 holidays
Personal days: 3 (prorated based on hire date)

AOPA

3.3 Glassdoor

Whether you're new to aviation or a seasoned pilot, you’ll findtools, advocacy, and resources here to support every stage of your journey.Aviation news, pilot insights, and AOPA advocacy in your feed.

Founded in 1939

Frederick, Maryland, USA

431 employees (79 in marketing)

www.aopa.org

56% recommend to a friend

45% CEO approval