Responsibilities

• Campaign Strategy & Execution: Own the strategy development and end-to-end execution of global TV, OTT/CTV, and online video campaigns. Launch and optimize paid media campaigns to increase consideration and achieve business goals across key markets including the US, UK, and DE.
• TV/OTT Audience Strategy & Programmatic Buying: Develop and apply TV and OTT audience strategies including household, demographic, behavioral, and device-based targeting. Integrate programmatic and data-driven TV buying where appropriate. Optimizing through DSPs such as The Trade Desk, Amazon Ads, and Google DV360.
• Performance Optimization: Continuously optimize ad campaigns against Brand Metrics, ROI performance, frequency, and efficiency benchmarks. Bring curiosity and determination to dig deeper into data, identify what's working, and improve outcomes.
• Measurement & Attribution: Partner with Analytics and Research teams to develop and implement robust measurement frameworks including platform attribution, Marketing Mix Modeling (MMM), and Multi-Touch Attribution (MTA). Define success metrics and embed measurement into activation workflows.
• Agency & Partner Management: Coordinate, supervise, and evaluate media campaigns and strategies in partnership with agency, internal, and external partner teams. Analyze agency media plans and proposals to provide impactful, data-backed feedback. Play an active role in agency partner selection, changes, and recommendations. Build strong agency relationships to secure campaigns with maximum potential.
• Cross-Functional Collaboration: Work cross-functionally to facilitate creative, measurement, strategy and implementation needs. Drive alignment without relying on direct authority, maintaining relationships with senior leadership.
• Additional note: assume that your role will encompass other tasks, too, and that your job duties and responsibilities may change from time to time at Etsy's discretion, or otherwise applicable with local law.
• This role requires your presence in Etsy’s Brooklyn Office once or twice per week depending on your proximity to the office.

Requirements

• 7+ years of relevant media experience in the US, UK, or DE (agency experience preferred), with a track record of planning, buying, and optimizing TV and video campaigns.
• Expertise in TV and video media buying and planning across linear, OTT/CTV, and online video formats, with hands-on DSP experience across The Trade Desk, Amazon Ads, and Google DV360.
• Strong ability to interpret consumer behavior and target audience data to plan sophisticated, targeted ad campaigns that drive brand and business outcomes.
• Experience with a variety of measurement and attribution solutions including platform attribution, Marketing Mix Modeling (MMM), and Multi-Touch Attribution (MTA).
• Analytically driven with constant curiosity and determination to dig deeper to improve campaign performance and hit financial and brand goals.
• Outstanding communicator and cross-functional collaborator: proven track record of building internal relationships, driving alignment, and influencing senior partners (Directors, VPs) as an individual contributor.
• Results-focused with the ability to seamlessly rotate between big-picture strategic vision and meticulous execution — handling budgets, results, and reporting with equal precision.
• Deep familiarity with video and AdTech ecosystem, from programmatic buying to emerging measurement standards.

Benefits

• our competitive benefits that support you and your family as part of your total rewards package at Etsy.