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4 weeks ago

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10,000+ jobs

Channel Manager, SEO and AI Search

Flagstar Bank

USA (Remote)

$95K/yr - $162K/yrIn-houseFull-timeSenior level6+ years exp.

4 weeks ago

Paid Media Analyst

TruGreen

Nashville, TN (On-site)

$55K/yr - $92K/yrIn-houseFull-timeMid level1+ years exp.

4 weeks ago

Head of Communications

Nirvana Insurance

San Francisco, CA (On-site)

$180K/yr - $275K/yrIn-houseFull-timeSenior level10+ years exp.

4 weeks ago

UNIT MARKETING MANAGER, CALIFORNIA STATE POLY UNIV, ARCATA, CA

Compass Group

Arcata, CA (On-site)

$65K/yr - $72K/yrIn-houseFull-timeMid level3+ years exp.

4 weeks ago

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USA (On-site)

$24/hr - $38/hrIn-housePart-timeEntry level

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$110K/yr - $165K/yrIn-houseFull-timeSenior level5+ years exp.

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$90K/yr - $125K/yrIn-houseFull-timeSenior level5+ years exp.

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4 weeks ago

Flagstar Bank

Channel Manager, SEO and AI Search

USA (Remote)

$95K/yr – $162K/yrSenior Level6+ years expFull time

Posted 4 weeks ago

Job Summary

Own and optimize the channel strategy and performance lifecycle, driving cross-functional collaboration to improve targeting, governance, and measurement.

Define and own the channel strategy and performance priorities
Establish KPIs, governance, and measurement baselines
Collaborate with Enablement, Creative, and Analytics to drive optimization

Job Description

Responsibilities

Define and own the assigned channel strategy, including audience targeting, campaign structure, budget allocation, and performance priorities.
Establish channel-level KPIs and performance baselines, tracking results against defined targets on a regular cadence.
Develop and maintain the channel roadmap, identifying capability improvements, automation opportunities, and investment optimizations.
Stay current on channel developments, industry best practices, and competitive strategies, bringing relevant advancements into the organization’s operating model.
Contribute to the enterprise channel mix strategy, providing channel-specific perspective on demand capture, audience sequencing, and cross-channel integration.
Build and optimize audience targeting, segmentation, and channel-specific campaign structures that align demand, product relevance, and business growth priorities.
Develop campaign governance standards that manage eligibility, frequency, quality assurance, and customer experience across all channel activity.
Partner with digital experience teams to improve post-engagement conversion rates and reduce friction across the customer journey.
Measure channel impact beyond surface-level engagement metrics, connecting performance to applications, funded accounts, product usage, retention, and incremental growth.
Monitor changes in channel behavior, audience patterns, competitive coverage, and performance trends to inform the optimization roadmap.

Requirements

Education level required: Undergraduate Degree (4 years or equivalent) in Marketing, Business, Analytics, or a related field.
Minimum experience required: 6+ Years of experience in performance marketing or digital marketing, with at least 3 years of dedicated hands-on experience managing a defined marketing channel.
Demonstrated track record of driving measurable performance improvement in an owned channel, with clear accountability for results.
Strong analytical skills with the ability to translate channel data into optimization decisions and strategic recommendations.
Experience working cross-functionally with Creative, Analytics, and Technology teams to improve channel performance.
Demonstrated experience managing channel-specific tactics, including targeting strategy, campaign architecture, performance governance, and optimization programs.
Strong understanding of audience strategy, conversion-focused campaign execution, and performance measurement across the customer journey.

Preferred

Financial services or highly regulated industry experience.
Experience supporting acquisition, onboarding, engagement, retention, or cross-sell programs with measurable connection to customer and business outcomes.
Experience developing structured testing agendas across creative, audience, offer, messaging, and format variables.

Benefits

Flagstar provides teammates access to a variety of benefits including medical, dental, vision, life, and disability insurance, as well as a comprehensive leave program.

Flagstar Bank

Thank you for visiting Flagstar Bank, N.A. on LinkedIn, and we look forward to being part of your financial journey. Today, Flagstar Bank, N.A., is one of the largest regional banks in the country. The company is headquartered in Hicksville, New York. At December 31, 2025, the company had assets of $87.5 billion. We operate approximately 340 locations across nine states, with strong footholds in the greater New York/New Jersey metropolitan region and in the upper Midwest, along with a significant presence in fast-growing markets in Florida and the West Coast. We believe in cultivating a diverse, inclusive, and respectful workplace that engages employees, broadens perspectives, and encourages teamwork. We hire people who represent the talents, experiences, backgrounds, and diversity of the communities we serve. Together our goal is to deliver a new energy in banking to our customers, opening new doors for financial and personal success. Customers will have access to a broad spectrum of technology, products and services—all with a shared customer-first approach. Relationships are at the center of all that we do, enhanced by our commitment to delivering local market expertise, personalized solutions, and a long-standing focus on strengthening our communities. Follow us on LinkedIn to stay up to date on news and updates, new hires, community initiatives, access to our collective insights, and banking industry updates that you need to know.

Founded in 1987

Hicksville, New York, USA

7.2K employees

www.flagstar.com