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Marketing Jobs in Wisconsin

251 marketing jobs

7 days ago

Sr. Content Strategist

Abbott

Madison, WI (Remote)Full time$78K/yr – $156K/yr

7 days ago

Dealer Marketing Campaign Lead

Harley-Davidson

Milwaukee, WI (On-site)Full time$104K/yr – $156K/yr

7 days ago

Lead Copywriter

Harley-Davidson

Milwaukee, WI (On-site)Full time$104K/yr – $156K/yr

7 days ago

Marketing Writer

MGIC

Milwaukee, WI (On-site)Full time$72K/yr – $118K/yr

7 days ago

Field Marketing Manager

Great Day Improvements: A Family of Brands

New Berlin, WI (On-site)Full time

8 days ago

Digital Content Specialist

Hugh Chatham Health

Milwaukee, WI (Remote)Full time$30/hr – $46/hr

8 days ago

Manager-Communications and Design

ILIFE LLC

Milwaukee, WI (Unknown)Full time

8 days ago

Field Marketing Specialist (No Experience)

FOREVER Exteriors

Chippewa Falls, WI (Unknown)Full time$50K/yr – $125K/yr

8 days ago

Outreach Coordinator

CDM Smith

Milwaukee, WI (Unknown)$79K/yr – $130K/yr

8 days ago

Digital Content Specialist

Aurora Health Care

Milwaukee, WI (On-site)Full time$30/hr – $46/hr

8 days ago

Communications Specialist

University of Wisconsin-Madison

Madison, WI (On-site)Full time

8 days ago

Community Connection, Social Media and Graduate Student Program Assistant II

Utah State University

Wisconsin, USA (On-site)Full time

9 days ago

Marketing Intern – Academia/Government Markets (Summer 2027)

Promega

Madison, WI (On-site)Unavailable

9 days ago

Specialist, Ecommerce and Digital Marketing

Hello Adorn

Eau Claire, WI (Hybrid)Part time

9 days ago

Digital Content Specialist

Advocate Health

Milwaukee, WI (Remote)Full time$30/hr – $46/hr

9 days ago

Marketing Specialist

Universities of Wisconsin

Stevens Point, WI (On-site)Full time

9 days ago

Communications Specialist

Universities of Wisconsin

Madison, WI (Hybrid)Full time

9 days ago

Sr. Public Affairs & Communications Strategist (Hybrid - La Crosse, WI)

Dairyland Power Cooperative

La Crosse, WI (Hybrid)Full time$156K/yr – $234K/yr

10 days ago

PR & Community Engagement Manager

PMI Entertainment Group

Green Bay, WI (Unknown)Full time

10 days ago

In-Field Marketing Representative – Lead Generation (Events & Retail)

Callen Construction, Inc.

Grafton, WI (Unknown)Part time$40K/yr – $60K/yr

Marketing jobs in Wisconsin

251 jobs

Sr. Content Strategist

Abbott

Madison, WI (Remote)

$78K/yr - $156K/yrIn-houseFull-timeSenior level5+ years exp.

7 days ago

Dealer Marketing Campaign Lead

Harley-Davidson

Milwaukee, WI (On-site)

$104K/yr - $156K/yrIn-houseFull-timeSenior level8+ years exp.

7 days ago

Lead Copywriter

Harley-Davidson

Milwaukee, WI (On-site)

$104K/yr - $156K/yrIn-houseFull-timeSenior level7+ years exp.

7 days ago

Marketing Writer

MGIC

Milwaukee, WI (On-site)

$72K/yr - $118K/yrIn-houseFull-timeMid level2+ years exp.

7 days ago

Field Marketing Manager

Great Day Improvements: A Family of Brands

New Berlin, WI (On-site)

In-houseFull-timeMid level5+ years exp.

7 days ago

Digital Content Specialist

Hugh Chatham Health

Milwaukee, WI (Remote)

$30/hr - $46/hrIn-houseFull-timeMid level2+ years exp.

8 days ago

Manager-Communications and Design

ILIFE LLC

Milwaukee, WI (Unknown)

In-houseFull-timeManager3+ years exp.

8 days ago

Field Marketing Specialist (No Experience)

FOREVER Exteriors

Chippewa Falls, WI (Unknown)

$50K/yr - $125K/yrIn-houseFull-timeIntern/new grad

8 days ago

Outreach Coordinator

CDM Smith

Milwaukee, WI (Unknown)

$79K/yr - $130K/yrIn-houseMid level5+ years exp.

8 days ago

Digital Content Specialist

Aurora Health Care

Milwaukee, WI (On-site)

$30/hr - $46/hrIn-houseFull-timeMid level2+ years exp.

8 days ago

Communications Specialist

University of Wisconsin-Madison

Madison, WI (On-site)

In-houseFull-timeMid level2+ years exp.

8 days ago

Community Connection, Social Media and Graduate Student Program Assistant II

Utah State University

Wisconsin, USA (On-site)

In-houseFull-timeEntry level2+ years exp.

8 days ago

Marketing Intern – Academia/Government Markets (Summer 2027)

Promega

Madison, WI (On-site)

In-houseUnavailableIntern/new grad

9 days ago

Specialist, Ecommerce and Digital Marketing

Hello Adorn

Eau Claire, WI (Hybrid)

In-housePart-timeMid level2+ years exp.

9 days ago

Digital Content Specialist

Advocate Health

Milwaukee, WI (Remote)

$30/hr - $46/hrIn-houseFull-timeMid level2+ years exp.

9 days ago

Marketing Specialist

Universities of Wisconsin

Stevens Point, WI (On-site)

In-houseFull-timeMid level2+ years exp.

9 days ago

Communications Specialist

Universities of Wisconsin

Madison, WI (Hybrid)

In-houseFull-timeMid level2+ years exp.

9 days ago

Sr. Public Affairs & Communications Strategist (Hybrid - La Crosse, WI)

Dairyland Power Cooperative

La Crosse, WI (Hybrid)

$156K/yr - $234K/yrIn-houseFull-timeSenior level10+ years exp.

9 days ago

PR & Community Engagement Manager

PMI Entertainment Group

Green Bay, WI (Unknown)

In-houseFull-timeMid level3+ years exp.

10 days ago

In-Field Marketing Representative – Lead Generation (Events & Retail)

Callen Construction, Inc.

Grafton, WI (Unknown)

$40K/yr - $60K/yrIn-housePart-timeMid level

10 days ago

Abbott

Sr. Content Strategist

Madison, WI (Remote)

$78K/yr – $156K/yrSenior Level5+ years expFull time

Posted 7 days ago

Job Summary

Own and drive content strategy, governance, and UX-aligned content across Abbott products, coordinating with product, UX, legal, copy, and development teams while auditing experiences and advancing inclusive, accessible content practices.

Lead content strategy, taxonomy, tagging, and governance plans with cross-functional teams
Ensure quality, accessibility, and alignment with product roadmap and SEO goals
Facilitate design sessions, manage legal reviews, and guide content delivery from strategy to delivery

Job Description

Responsibilities

Work with the product, UX, legal review, and delivery teams to produce insightful content strategy plans, taxonomies, tagging strategies, content maps/matrices, and shepherding content through the governance processes.
Researching and staying up to date on the latest developments in terms of search engine optimization, content trends and consumer behavior.
Ensuring quality and consistency across content.
Support the writing, edit, testing, and improvement of content that makes our products and experiences easier to use across Abbott products and experiences.
Auditing experiences to help understand and assess the content and be able to provide strategic recommendations for moving forward.
Facilitate the collaborate and influence design decisions with multiple team members, including product, UX, development, copywriting, and key stakeholders.
Create inclusive content strategies to foster a welcoming environment regardless of background, sexual orientation, gender expression, religion, or ethnicity.
Document content and approvals according to established processes.
Create process and policy documents including governance guides.
Facilitate design sessions, ideation of product, design reviews, and appropriate sprint ceremonies and processes.

Requirements

Bachelor’s degree in Design, Marketing, Business, Life Sciences, Engineering, or related field of study; or High School Degree/General Education Diploma and 4+ years of relevant experience as outlined in the essential duties in lieu of Bachelor’s degree.
5+ years of experience in content design and content strategy.
Experience in Figma, Miro, and other design tools to edit and contribute to designs and content strategies.
Experience in simplifying and communicating complex ideas to broad audiences.
Experience in managing a content creation process from strategy to delivery of final product.
Experience in creating information architecture for complex products.
Experience in collaborating with and influencing product, engineering, design, and operational teams.
Experience in mobile optimization as well as other screen sizes.
Effectively plan, organize, and prioritize work.
Experience with content management systems and user testing tools.

Preferred

Experience in healthcare, wellness, or digital health.
Experience with service design (digital and physical) and operations.
Experience with both B2C and B2B products and/or services.

Abbott

3.8 Glassdoor

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritional and branded generic medicines. Our 114,000 colleagues serve people in more than 160 countries. Connect with us at www.abbott.com, on Facebook at www.facebook.com/Abbott and www.facebook.com/AbbottCareers, on Instagram @AbbottGlobal, and on X @AbbottNews.We invite you to explore opportunities at Abbott, to see if your talents and career aspirations may fit with our openings. An equal opportunity employer, Abbott welcomes and encourages diversity in our workforce.Terms of Use: https://www.abbott.com/social-media-terms-of-use.htm

Founded in 1940

North Chicago, Illinois, USA

161K employees (6,303 in marketing)

www.abbott.com

71% recommend to a friend

81% CEO approval

Salaries

Posted range

$78K/yr – $156K/yr

Taken straight from the job posting.

See all Abbott salaries

Marketing Team

Marketing Team Size

5,104 (3% of company)

Median Career Experience

22 years

Median Tenure

9.7 years

Marketing Roles Posted (Last 30 Days)

People

HR / Recruitment

Aquil Naqvi

Global Business HR Director - Global Commercial Operations, Marketing & Finance

At the company for 30 years 5 months

Marketing Leadership

Claudine Patel

Division Global CMO, Abbott Nutrition | DVP, Global Brand & Strategy

At the company for 1 year 4 months

Leo Goldshteyn

Divisional Vice President Global Strategic Marketing, Vascular

At the company for 24 years 5 months

Joshua Utter

Division Vice President, Pediatric Marketing at Abbott

At the company for 13 years 9 months

Ruchi Varshneya

Divisional Vice President, Global Strategic Marketing, Diabetes Care

At the company for 16 years 9 months

Funding

Total Funding

$20B

Last Raise

$20B

Post IPO Debt, 7 days ago

Funding History

Mar 2026
Post IPO Debt • $20B
Mar 2011
Post IPO Debt • $100K
Mar 2009
Post IPO Debt • $6.7M

Traffic Signals

Monthly Visitors

1.1M

Monthly Google Ads Budget

$98.1K

Traffic Source Mix

41.6%

Direct

41.4%

Referral

14%

Social

0.9%

Paid

2.1%

Headcount Trend

Current headcount: ~160.9K

News about Abbott

Madison’s Exact Sciences will be acquired by Abbott pharmaceutical company

Nov 20, 2025 • WPR

Abbott to Acquire Exact Sciences for $21 Billion

Nov 20, 2025 • The Wall Street Journal

Abbott to acquire Exact Sciences, a leader in large and fast-growing cancer screening and precision oncology diagnostics segments

Nov 20, 2025 • Abbott MediaRoom

Links

www.abbott.com

X (Twitter)

Crunchbase

This role is listed on SalaryGuide for informational purposes. SalaryGuide is not the employer, recruitment agency, or hiring representative for this position. Hiring decisions and the application process are managed by the employer. SalaryGuide will never ask candidates to pay to apply for a job or request bank details or identification documents as part of an application.

Responsibilities

Work with the product, UX, legal review, and delivery teams to produce insightful content strategy plans, taxonomies, tagging strategies, content maps/matrices, and shepherding content through the governance processes.
Researching and staying up to date on the latest developments in terms of search engine optimization, content trends and consumer behavior.
Ensuring quality and consistency across content.
Support the writing, edit, testing, and improvement of content that makes our products and experiences easier to use across Abbott products and experiences.
Auditing experiences to help understand and assess the content and be able to provide strategic recommendations for moving forward.
Facilitate the collaborate and influence design decisions with multiple team members, including product, UX, development, copywriting, and key stakeholders.
Create inclusive content strategies to foster a welcoming environment regardless of background, sexual orientation, gender expression, religion, or ethnicity.
Document content and approvals according to established processes.
Create process and policy documents including governance guides.
Facilitate design sessions, ideation of product, design reviews, and appropriate sprint ceremonies and processes.

Requirements

Bachelor’s degree in Design, Marketing, Business, Life Sciences, Engineering, or related field of study; or High School Degree/General Education Diploma and 4+ years of relevant experience as outlined in the essential duties in lieu of Bachelor’s degree.
5+ years of experience in content design and content strategy.
Experience in Figma, Miro, and other design tools to edit and contribute to designs and content strategies.
Experience in simplifying and communicating complex ideas to broad audiences.
Experience in managing a content creation process from strategy to delivery of final product.
Experience in creating information architecture for complex products.
Experience in collaborating with and influencing product, engineering, design, and operational teams.
Experience in mobile optimization as well as other screen sizes.
Effectively plan, organize, and prioritize work.
Experience with content management systems and user testing tools.

Preferred

Experience in healthcare, wellness, or digital health.
Experience with service design (digital and physical) and operations.
Experience with both B2C and B2B products and/or services.