Website and Digital Content Manager at Royal College of Physicians | Liverpool, UK | £35K/yr – £38K/yr

Website and Digital Content Manager

Liverpool, UK (Hybrid)

£35K/yr – £38K/yrMid LevelContract

Posted 3 months ago

Job Summary

Own the content and UX direction for a hospital-leaning public site, turning briefs into publishable digital content, while coordinating across teams to drive measurable UX improvements.

Content and UX ownership: lead site content from brief to publication and champion digital best practices across teams.
Research to action: run qualitative and quantitative studies and translate findings into prioritized site improvements.
Analytics to impact: use GA4 and engagement metrics to surface opportunities and present clear recommendations to senior stakeholders.

Job Description

Responsibilities

Create and publish high-quality, user-focused digital content aligned to organisational objectives and audience needs
Manage day-to-day website maintenance, troubleshooting issues and liaising with external suppliers
Act as content lead for the RCP website, working across teams to optimise user experience and champion digital best practice
Use web analytics (GA4), user behaviour data and engagement metrics to identify opportunities for improvement
Lead qualitative and quantitative user research
Monitor performance and make recommendations to stakeholders and senior managers
Support the Senior Digital Engagement Manager in delivering a proactive digital strategy

Requirements

Proven experience delivering high-quality digital content from brief to publication
Excellent writing, editing and proofreading skills, with the ability to write in plain English
Experience using Umbraco or similar CMS platforms
Strong experience of website analytics tracking and performance analysis, including GA4
Good understanding of SEO principles and tools
Expert knowledge of user experience and usability best practice
Experience of managing priorities, backlogs and product roadmaps
Confidence facilitating discussions and presenting to varied audiences

Preferred

Interest or experience in the health sector
A keen eye for web design
Familiarity with project management tools such as JIRA and Trello
Experience mapping user journeys across platforms
Experience of paid search or social advertising

Benefits

Royal College of Physicians

The Royal College of Physicians is a professional body that aims to improve the quality of patient care by continually raising medical standards.We represent around 40,000 members in the UK and worldwide, leading medical debate, and lobbying and advising government and other decision-makers on their behalf. We undertake clinical audits and publish guidelines and standards on clinical practice and patient care. We maintain professional standards of physicians through examinations, training courses, continuous professional development and educational conferences.The RCP was incorporated by Royal Charter in 1518.

London, England, GBR

1.5K employees (51 in marketing)

www.rcplondon.ac.uk