Responsibilities

• Create and publish high-quality, user-focused digital content aligned to organisational objectives and audience needs
• Manage day-to-day website maintenance, troubleshooting issues and liaising with external suppliers
• Act as content lead for the RCP website, working across teams to optimise user experience and champion digital best practice
• Use web analytics (GA4), user behaviour data and engagement metrics to identify opportunities for improvement
• Lead qualitative and quantitative user research
• Monitor performance and make recommendations to stakeholders and senior managers
• Support the Senior Digital Engagement Manager in delivering a proactive digital strategy

Requirements

• Proven experience delivering high-quality digital content from brief to publication
• Excellent writing, editing and proofreading skills, with the ability to write in plain English
• Experience using Umbraco or similar CMS platforms
• Strong experience of website analytics tracking and performance analysis, including GA4
• Good understanding of SEO principles and tools
• Expert knowledge of user experience and usability best practice
• Experience of managing priorities, backlogs and product roadmaps
• Confidence facilitating discussions and presenting to varied audiences

Preferred

• Interest or experience in the health sector
• A keen eye for web design
• Familiarity with project management tools such as JIRA and Trello
• Experience mapping user journeys across platforms
• Experience of paid search or social advertising

Benefits