Responsibilities

• Develop and deliver the global Canterbury brand marketing strategy and seasonal brand plan.
• Lead integrated campaigns that build brand relevance, consumer connection and commercial momentum.
• Oversee sports marketing, social, community, retail and brand campaign priorities so activity is joined up.
• Partner with Product Management, Design, GTM and Commercial teams to ensure product stories translate into market impact.
• Guide regional marketing execution, providing toolkits, direction and clarity while allowing appropriate local activation.
• Lead partner, athlete, community and cultural activation strategies that strengthen Canterbury's credibility.
• Use performance insight, consumer data and market feedback to optimise brand marketing activity.
• Lead and develop the brand marketing team, building high standards of creativity, execution and accountability.
• Build clear campaign, content and activation briefs that connect brand objectives, product stories, audience insight and channel requirements.
• Measure activity performance and capture learnings so future campaigns, community moments and retail activations continue to improve.

Requirements

• Senior brand marketing experience within sport, apparel, consumer goods, lifestyle or performance categories.
• Proven ability to build global brand plans and integrated campaigns across multiple channels.
• Strong understanding of sports marketing, community, social, retail and commercial activation.
• Experience leading teams and influencing across regions and functions.
• A consumer-first, commercially aware approach with strong storytelling capability.
• Confidence working with creative, PR, media, athlete, partner and agency relationships.
• Ability to balance global consistency with local market relevance.
• Strong creative judgement and commercial awareness, with the ability to balance brand-building, consumer relevance and delivery discipline.
• Significant brand marketing leadership experience in sport, lifestyle, apparel or consumer brands.

Benefits

• We offer a competitive salary, discretionary bonus, hybrid working, flexible start and finish times, generous holiday allowance, product discounts, sample sales, enhanced family-friendly policies, healthcare support, gym and fitness discounts, cycle to work scheme and electric car scheme.
• You can find full details of our benefits and perks on our UK Benefits page.