VP of Creative, Design & Marketing (CEO Right-Hand)

London, UK (Remote)

Salary Not AvailableSenior Level10+ years expFull time

Posted 6 weeks ago

Job Summary

Own the end-to-end creative strategy and market positioning for Maze Theory’s VR titles, partnering with the CEO to define studio vision, lead immersive design, and orchestrate global go-to-market campaigns across multiple platforms.

  • Steer VR design direction and world-building to ensure immersive player experiences.
  • Lead high-stakes IP and platform pitches to partners and investors.
  • Coordinate remote cross-functional teams and base marketing decisions on player data.

Job Description

Responsibilities

  • Role Overview We are seeking an exceptional VP of Creative, Design & Marketing to act as the direct strategic right-hand to the CEO. Drawing inspiration from top-tier immersive design leadership, this role bridges VR/XR creative vision with market positioning, brand identity, and audience acquisition. As a fully remote UK-based executive, you will lead the end-to-end creative trajectory of our VR titles and visual IP - from early spatial design concepts and virtual gameplay mechanics to brand narrative, high-impact marketing campaigns, and social/community growth. This is a hands-on position for someone ready to deliver unforgettable interactive experiences and pioneer a new form of immersive storytelling – there is a focus on ‘doing’ and making the smart decisions, quickly and effectively - you will be expected to roll your sleeves up as well as be strategic.

Requirements

  • Executive & Strategic Leadership (CEO Right-Hand)
  • Strategic Partnering: Collaborate directly with the CEO to define studio vision, portfolio roadmaps, and spatial gaming positioning. Translate executive growth goals into executable creative, VR design, and go-to-market strategies.
  • IP & Platform Pitch Leadership: Co-lead high-stakes pitches to major IP holders, platform partners (Meta, PlayStation VR2, Apple, SteamVR), and strategic investors - translating complex VR/XR design concepts into compelling commercial visions.
  • Remote Team Leadership: Drive cross-departmental alignment across remote Game Design, VR R&D, Art, Brand Marketing, and Social/Community to foster a unified creative voice.
  • VR & Immersive Design Direction
  • VR & Spatial Design Vision: Oversee high-level aesthetic quality, spatial UX/UI, comfortable motion mechanics, and player immersion across all active virtual reality projects.
  • Immersive World-Building: Champion dynamic visual storytelling and interactive environment design, maintaining canon and brand fidelity when adapting tier-1 external IP to 6DoF VR environments.
  • Spatial R&D & Innovation: Drive creative exploration into cutting-edge VR hardware capabilities, mixed reality (MR/AR), hand-tracking, and spatial audio to keep Maze Theory at the absolute forefront of immersive technology.
  • Brand, Product Marketing & Social Engagement
  • Go-To-Market & Storefront Execution: Architect and direct global marketing strategies for VR title launches, hardware bundles, and platform expansion across Meta Quest, PS VR2, Google, Apple, Pico and SteamVR storefronts.

Benefits

  • Competitive Salary
  • Remote-first Studio
  • Unlimited holidays
  • Healthcare with Vitality
  • Working alongside a friendly, flexible, and highly talented team
  • Opportunity to work on big-name IPs