Location: Oxford Street, London

Position Type: Volunteer (Flexible Shifts)

This is an in-person volunteer opportunity.

About TALES House London

TALES House London is a curated, multi-brand experiential retail and cultural space by Bellafricana, located on Oxford Street. The space brings together a carefully selected collection of African and diaspora brands across fashion, beauty, lifestyle, home, and creative industries.

More than a traditional retail store, TALES House is a destination for storytelling, discovery, culture, community, and meaningful customer experiences. Through retail, events, activations, and content, we connect people with brands and stories that celebrate African creativity on a global stage.

While TALES House hosts special events, this volunteer opportunity focuses on supporting the retail store's ongoing operations and is not limited to the annual TALES event period.

Volunteer Role: Retail Brand Experience Volunteer

We are looking for enthusiastic, people-oriented, and culturally aware individuals to support the day-to-day customer experience within TALES House London.

This opportunity is ideal for individuals seeking practical experience in retail, customer experience, fashion, lifestyle brands, events, brand activation, community engagement, and creative industries.

Key Responsibilities

• Welcome customers and visitors into the store and help create a warm, memorable experience.
• Support customer engagement by sharing information about featured brands and products.
• Assist customers with product discovery and general enquiries.
• Help maintain high standards of store presentation, cleanliness, and organisation.
• Support visual merchandising and product displays.
• Assist with in-store activations, pop-ups, community events, and brand showcases.
• Support the team with stock organisation and general retail operations.
• Capture and share the positive energy and atmosphere of the space where required.
• Act as a positive ambassador for TALES House London and Bellafricana.

Who We're Looking For

We would love to hear from you if you are:

• Friendly, confident, and passionate about engaging with people.
• Interested in fashion, beauty, lifestyle, retail, arts, culture, or creative industries.
• Passionate about African and diaspora brands.
• Professional, reliable, and willing to learn.
• Comfortable working in a customer-facing environment.
• Proactive and able to work effectively as part of a team.
• Available to support on flexible shifts, including some weekends.

Previous retail experience is an advantage but not essential.

What You'll Gain

• Hands-on experience in a unique retail and cultural environment.
• Exposure to emerging African and diaspora brands.
• Practical experience in customer experience and retail operations.
• Opportunities to develop communication, teamwork, and brand engagement skills.
• Networking opportunities within the fashion, retail, and creative sectors.
• A valuable addition to your CV and professional experience.

How to Apply

Interested applicants should complete the volunteer application form via the link provided below;

Join us in creating meaningful experiences, celebrating creativity, and helping customers discover the stories behind exceptional brands.

Be part of the TALES House London experience.

Work Location: In person