Visual Content Optimization Specialist
Southwell, Nottinghamshire, UK (Hybrid)
Posted 8 days ago
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Job Summary
Own end-to-end visual and video asset production for MinsterFB marketing, coordinating with account and client teams to set priorities, train staff, scale asset creation with AI tools, and measure impact on conversions.
- Lead asset creation across video and image formats
- Drive training and processes for scalable asset production
Job Description
Responsibilities
- Support the Marketing Director with creation and modification of visual and video assets as required for internal training and for the promotion of MinsterFB to new potential clients
- Includes delivery of professional video content for Linked In, You Tube and the MinsterFB website from ingredients created by members of the team, utilising different aspect ratios, captioning etc
- Liaise With MinsterFB Account Managers And Client Creative Teams To Establish Priorities And Opportunities For Creating Improved Amazon Assets, Together With The Best Route To Meet Those Needs Including
- Editing of existing assets
- Use of AI tools
- Application of standard optimisation approaches (eg inclusion of a cardboard box images in the background for multipacks)
- Guide the Content Marketing team and inspire client teams to produce high quality image and video for clients by providing training and training materials on the best tools to use in different circumstances, setting expectations about what good looks like
- Constantly review options for digital visual asset creation at scale, and create processes and training to communicate these to the Content Marketing team and others
- Work with existing client photography and design elements to create specific digital assets for product listings, advertising and brand stores for high priority clients/when needed to dovetail with other campaigns
- Maintain an up-to-date record of our clients’ brand logos, colours, fonts and design guidelines
Requirements
- Graphic designer and video editor with experience on the Adobe suite, in particular:
- Adobe Photoshop
- Adobe Illustrator
- Adobe Premiere Pro
- Adobe InDesign
- Very comfortable working with existing film elements
- Excellent interpersonal skills enabling cross-functional working and appropriate client management (including expectation management)
- A willingness to learn Amazon requirements and processes (experience is not expected here – full training will be given)
- A rigorous approach to prioritisation, managing progress and maintaining systems that enable assets to be used fully
Preferred
- It would be an advantage to have product photography skills
Benefits
- Salary & Other Benefits
- £30k
- Annual holiday entitlement is 33 days (inclusive of bank/public holidays) in the complete holiday year
- Annual holiday entitlement is 33 days (inclusive of bank/public holidays) in the complete holiday year
- Location:
MinsterFB | Full Service Amazon Agency | B Corp
MinsterFB are a full service Amazon agency focused on achieving growth globally for our clients.Our aim is to accelerate, simplify and humanise success on Amazon.We use a proven structured approach to help brands navigate all the complexities of Amazon to deliver sustainable profitable growth.Our full Amazon service includes all the building blocks of success; foundational issues (such as support with pricing and profitability, inbound process support, brand registry and buy box/featured offer ownership), catalogue creation and optimisation, advertising strategy and implementation across Sponsored ads and DSP platforms, promotional execution and evaluation, and expansion across platforms and international boundaries. Our breadth and depth of Amazon experience means that we can be a one stop shop for creation and execution of your winning Amazon strategy. We work for established multinationals through to single category UK start ups, which can mean full AVS through to Mass Vendor Management or Seller Central accounts.
