3 weeks ago
Marketing Data Manager
IDEA
Alexandria, VA (On-site)Full time
Marketing Data Manager
Alexandria, VA (On-site)
Salary Not AvailableMid Level4+ years expFull time
Posted 3 weeks ago
Job Summary
Own marketing analytics and reporting across channels, establishing KPIs and measurement frameworks, delivering actionable insights to marketing leadership and coordinating data, tools, and governance to improve performance.
- Build and maintain dashboards and regular performance reports.
- Define KPIs, baselines, and trend analyses for campaigns.
- Translate data into strategy and creative decisions with marketing leadership.
Job Description
Responsibilities
- Own marketing analytics and reporting, building and maintaining dashboards and regular performance reports across all channels.
- Establish and track KPIs and measurement frameworks for campaigns, providing baselines, benchmarks, and trend analysis for brand and campaign performance.
- Support attribution and ROI/ROAS analysis for seasonal, emergency, and evergreen campaigns, identifying optimization opportunities.
- Deliver clear, actionable insights to the Assistant Director for Marketing and Director of Marketing on a regular cadence.
- Administer and maintain the marketing-technology and data stack day to day, including the customer data platform (CDP), CRM integrations, web analytics (Google Analytics), and advertising-platform data connections.
- Troubleshoot data-flow and integration issues in coordination with IT and the marketing-technology partner.
- Ensure data hygiene, governance, and integrity across all marketing systems.
- Partner with IT and Finance on CRM data flows, online giving and donation platform integrations, and campaign tracking, including UTM governance.
- Manage audience segmentation and list and audience creation for campaigns, ensuring accurate targeting and personalization across email, paid media, and digital channels.
- Maintain segment definitions and suppression lists, ensuring compliance with communication preferences and data-governance standards.
Requirements
- Bachelor's degree in marketing, analytics, data science, statistics, business, or a related field required at a minimum.
- 4+ years of experience in marketing analytics, marketing operations, or a data-focused role.
- Embraces and exhibits Islamic Relief values (excellence, compassion, sincerity, custodianship, social justice) in character, professionalism, and work ethic.
- Proficiency with web analytics (Google Analytics), CRM (Salesforce), and business-intelligence or reporting tools; experience with a customer data platform (CDP).
- Strong data hygiene, segmentation, and attribution skills, with comfort working across large datasets.
- SQL or comparable data-query skills; advanced spreadsheet skills (Excel and Google Sheets).
- Strong communication skills, with the ability to translate data for non-technical audiences.
- Outstanding project-, process-, time-management, and organization skills.
- Proficient in Microsoft Office, Google Workspace, ClickUp, and Salesforce.
- Flexibility in work schedule and willingness to travel occasionally.
Preferred
- At least two years working in a nonprofit environment, ideally in donor or fundraising analytics.
- Experience with customer data platforms and audience-segmentation tools and marketing automation.
- Experience with advertising-platform reporting, tag management, and dashboarding tools such as Looker Studio.
- Experience with online giving and donation platforms and CRM-to-marketing integrations.
- Proficiency in spoken and written Arabic, Urdu, or Farsi.
IDEA
At Idea, the work that we do enables our clients to realise greater possibilities and move forward faster than before.We help organisations overcome their business challenges by providing solutions that are clear and understandable. This, in turn, helps us to build strong relationships and earn our clients’ loyalty and repeat business.From concept to design, development to deployment and beyond, we can be there for you at any point in the technology solution cycle. Because, in the world of IT, innovation is always a work in progress.To learn more, please visit agency.org.uk today.
Marketing Team
Marketing Team Size
151 (4% of company)
Median Tenure
3.3 years
Marketing Roles Posted (Last 30 Days)
2
People
Founders / CEO
HR / Recruitment
Funding
Total Funding
$500K
Last Raise
$500K
Seed
Funding History
- Jan 2016Seed • $500K
Headcount Trend
Current headcount: ~3.8K
News about IDEA
Links
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