ViiV Global Marketing Director, LAI Market Transformation
London, UK (Hybrid)
Posted 7 days ago
Job Summary
You will own the global LAMT strategy and cross-functional initiatives, lead a high-performing team, and translate data into compelling value propositions for LAIs.
- Steer global cross-functional planning and execution
- Drive capability development including AI and new technologies
- Ensure high-priority reviews and performance improvements
Job Description
Responsibilities
- Lead development and execution of the global L AMT strategy and other cross LAI brand initiatives to accelerate HCP adoption of LAIs.
- Lead the LAMT strategic and tactical planning process with input from global brand, medical, market access, government affairs, patient engagement, PCT/co-create markets and regional teams.
- Lead and inspire a high-performing global cross functional team, including marketing manager, medical affairs and agency partners, to deliver cohesive and impactful tactical plans.
- Prepare and lead the monthly x-functional LAMT Global Core team meeting, ensuring focus on high-priority topics for input and awareness, and tracking the delivery of workstreams vs plan.
- Translate emerging scientific and pharmacoeconomic data into differentiated, compelling value propositions for the LAI category.
- Develop and deploy targeted HCP content that encourages shared decision making and helps reset how success is defined in HIV treatment and prevention. Seek innovative platforms to disseminate LAMT content via peer-to-peer and digital influencers.
- Organise leadership team meetings driving alignment and collaboration for impact as well as identifying opportunities to drive team development.
- Organise bi/annual functional team meetings, ensuring alignment to drive performance and strategic direction forward.
- Lead the drive to build capability in new technologies, including AI, to modernize our offering and address the dynamic needs of the business.
- Lead monthly performance review meetings to drive continuous improvement and identity areas for action
Requirements
- Bachelor's Degree
- Pharma marketing strategy development and launch experience
- Operations experience translating business objectives into management reports, including KPIs and project management/governance committee leadership
- Leadership experience
- Specialty or long-acting i njectable experience
Preferred
- Lead and role model performance with integrity
- Experience driving performance in a competitive market
- Experience driving Customer Experience from an omnichannel perspective
- Ability to motivate, lead, and influence across various levels and functions
- Experience working across brands/portfolio
- Excellent communication, interpersonal influence, and prioritization skills
- Strong business acumen and analytical skills
- Ability to thrive in an ambiguous environment and translate strategic direction into action plans under tight timelines
GSK
LUV Infinity Group is an exciting UK based umbrella company for a multitude of brands, ranging from nightclubs, bars to restaurants all over the United KingdomLUV Infinity Group has a firm Impression on the UK Nightlife and hospitality industry with our venues bringing thousands of smiles to customers faces every day since 2009; and we only continue to expand and grow today.We pride ourselves on thinking outside of the box, being innovative within our ideas & providing the best quality product across each and every diverse brand that we have created.Focusing at the heart of our business, our people; we believe a successful business begins with the people who operate it & we continually reinvent the wheel when it comes to what makes us good employers – this is what drives us.
