Responsibilities - Plan, film, edit, and produce high-quality video content for social media, YouTube, websites, and digital marketing campaigns. - Create both short-form content (Instagram Reels, TikTok, Facebook, Shorts) and long-form content (YouTube videos, educational content, training materials). - Capture clinic treatments, patient journeys, practitioner insights, educational content, and behind-the-scenes footage. - Ensure all content aligns with brand guidelines and maintains a premium aesthetic. - Manage all social media channels across Neu Clinic and the Online Training Academy. - Develop and implement content calendars and posting schedules. - Monitor performance, engagement, trends, and competitor activity. - Grow audience engagement, reach, and lead generation through organic content strategies. - Manage Meta, Google, YouTube, and other relevant paid advertising platforms. - Create, optimise, and monitor advertising campaigns to maximise return on investment. - Analyse campaign performance and implement data-driven improvements. - Generate qualified leads and support revenue growth objectives. - Manage website content and ensure information remains current and engaging. - Create and publish SEO-optimised blog posts and educational articles. - Improve website performance, user experience, and lead conversion opportunities. - Collaborate with the wider team to implement marketing campaigns and landing pages. - Develop creative marketing concepts and campaign ideas. - Identify opportunities to increase brand awareness, patient enquiries, course sales, and overall revenue. - Analyse marketing metrics and provide regular performance reporting. - Contribute to the long-term growth strategy of both businesses. Requirements - Proven experience in content creation, digital marketing, or a similar role. - Strong videography skills with the ability to confidently film high-quality content. - Advanced video editing skills using software such as Adobe Premiere Pro, Final Cut Pro, CapCut, or equivalent. - Experience creating both short-form and long-form video content. - Strong understanding of social media platforms, algorithms, and content trends. - Experience managing paid advertising campaigns across Meta and Google platforms. - Website management experience, including content updates and blog creation. - Understanding of SEO best practices. - Excellent organisational and project management skills. - Strong copywriting and communication abilities. - Ability to work independently and proactively generate ideas. Preferred - Previous experience within the aesthetics, beauty, cosmetic, wellness, or healthcare industries. - Experience creating educational or training-related content. - Photography and graphic design skills. - Knowledge of email marketing and CRM platforms. - Experience working in a fast-growing business environment.