Brand and Content Executive
Global University Systems (GUS)
City of London, Lambeth, UK (Remote)
£30K/yr - £35K/yrIn-houseFull-timeMid level
3 hrs ago
UK&I Marketing Manager
Basingstoke, Reading, UK (On-site)
£50K/yr – £55K/yrManager5+ years expFull time
Posted 2 months ago
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Job Summary
Own and drive UK&I marketing by translating European strategy into localized plans, leading multi-channel campaign activation, and turning customer insights into compelling market positioning and growth outcomes.
- Market & Campaign Leadership: Localize strategy, plan, and assets to maximize UK&I impact while staying aligned with European priorities.
- Activation & Analytics: Deploy multi-channel campaigns (SEO, email, ABM, social, events) with localization, measure ROI, and optimize for lead quality and conversion.
- Insights to Action: Gather customer feedback and competitive intel to strengthen positioning, inform campaigns, and support sales with differentiated storytelling.
Job Description
Responsibilities
- Marketing Strategy & Planning: Translate overall business strategy into clear UK&I marketing priorities and actionable plans aligned with European strategy.
- Campaign Activation & Market Deployment: Lead activation of European campaigns in UK&I, adapting plans to local conditions while maintaining alignment with European strategy.
- Multi-channel Orchestration: Coordinate SEO/local search, email and marketing automation, ABM programs, social/media planning, and events to maximize local impact.
- Market Insights & Positioning: Conduct structured market/competitive analysis and translate insights into refined value propositions and customer stories.
- Voice of Customer & Feedback: Support VOC surveys and translate end-customer feedback into stronger market positioning and campaign effectiveness.
- Sales Alignment & Campaign Follow-up: Partner with sales to ensure lead follow-up, conversion, and alignment between marketing assets and sales goals.
- Budget & Performance: Manage cluster marketing budgets, define KPIs, track performance, and optimize spend and ROI.
- Cross-Functional Collaboration: Work with country leadership, European teams, and growth strategy to ensure assets and tools are aligned with local needs.
- Local Market Localization: Identify local market specificities, trends, and expectations to refine messaging and channel mix.
- Campaign Localization & Asset Management: Ensure timely availability and optimal use of central assets, with localization for the UK&I market.
Schréder
Schréder is a leading, trusted partner for cities and organisations building smarter, more sustainable environments through intelligent lighting infrastructure and services.With a heritage dating back to 1907 and a presence in over 70 countries, we combine global expertise with deep local insight. We analyse complex challenges to turn lighting assets into strategic platforms for long-term value. Environmentally, economically, and socially sustainable lighting has always been part of Schréder’s DNA. We take action every day to deliver solutions that equip our customers with the confidence to navigate tomorrow's challenges, achieve their ambitious environmental goals, and create better spaces for people.
Traffic Signals
Monthly Visitors
68K
Traffic Source Mix
Search
69.3%
Direct
22.1%
Referral
4.9%
Social
1.4%
Headcount Trend
Current headcount: ~816
Marketing Team
Marketing Team Size
35 (4% of company)
