Responsibilities

• Develop and manage the UK marketing plan in line with commercial objectives.
• Plan and deliver targeted marketing campaigns across multiple channels.
• Develop campaigns targeting NHS Trusts, Health Boards and other healthcare organisations.
• Identify new audiences, organisations and market opportunities.
• Manage the marketing calendar and ensure campaigns are delivered to agreed deadlines.
• Monitor campaign performance, engagement, leads and return on investment.
• Conduct competitor and market research to identify trends and opportunities.
• Manage the company's UK digital presence, including website and social media channels.
• Take ownership of the company's UK LinkedIn presence and content calendar.
• Create engaging content including social posts, articles, case studies, newsletters and marketing materials.

Requirements

• Previous experience in a marketing, events or communications role.
• Experience managing marketing campaigns from planning through to delivery.
• Strong event and conference management experience.
• Excellent written and verbal communication skills.
• Strong copywriting and content creation ability.
• Experience managing LinkedIn and other digital marketing channels.
• Experience with email marketing and CRM platforms.
• Strong organisational and project-management skills.
• Ability to manage multiple projects and deadlines simultaneously.
• Excellent attention to detail.

Preferred

• Experience within healthcare, medical technology, radiology, teleradiology or healthcare services.
• Understanding of the NHS and UK healthcare market.
• Experience marketing products or services to NHS Trusts or other public-sector healthcare organisations.
• Experience managing healthcare conferences and exhibitions.
• Experience with account-based marketing (ABM).
• Experience using CRM and marketing automation platforms.
• Understanding of SEO, website management and digital analytics.
• Experience working within an international organisation.
• Proactive and self-motivated.
• Highly organised and dependable.