Own Brand Activation across GB and Ireland, turning trade and shopper plans into premium customer experiences while safeguarding Miele’s brand position.

• Brand Activation: lead activation across GB and Ireland, translating strategy into trade and shopper plans with Marketing, Sales and Digital teams.
• Retail & Digital Execution: plan promotions with retailers and internal teams to improve online and in-store customer journeys.
• ROI & Partnerships: evaluate ROI across retailer activity, displays, digital activation and promotional investment, supporting annual planning with major retail partners.
• Content & Campaigns: guide creation and localisation of digital content, print materials and assets for touchpoints, events and retail activity.
• Brand Guardrails: ensure adherence to brand guidelines and premium positioning across all shopper and trade marketing activity.

• Extensive demonstrable experience in trade marketing, shopper marketing, brand activation or sales marketing within a premium, luxury or consumer-focused environment.
• Strong commercial judgement, able to connect customer insight, retailer needs and business performance.
• Confident communication, capable of writing clearly, presenting ideas, and building relationships across teams and external partners.
• Broad digital marketing knowledge, including campaign management, social media, performance marketing, ecommerce, CRM or content development.
• Customer-first mindset to support premium brand experiences across multiple touchpoints.
• A relevant marketing qualification or equivalent practical experience supporting strong strategic and executional marketing work.

• Extensive discounts on Miele products for yourself, family and friends.
• A variety of extensive benefits including Private medical insurance, financial advice, recognition schemes, discounted gym membership, subsidised onsite cafe or lunch allowance and more.