Responsibilities

• Develop regional Trade Marketing Plans with KPI’s linked to share and unit growth. These plans will focus on distribution, visibility, trade advocacy & ROS driving initiatives.
• Execute trade marketing plans across On Premise, Off Premise and OOH, working with Sales teams and customers to achieve our aims.
• Collaborate closely with NI Off Trade, On Trade and Out of Home sales teams to deliver the commercial strategy and achieve business objectives.
• Liaise with key stakeholders within the wider Richmond business, working closely with our IOI brand/marketing teams.
• Liaising with all global brand principles and implement the global brand strategy in a locally relevant way in the NI market, be the brand guardian for the portfolio, making sure all designs, principles, tone of voice and activations are a true brand fit and targeting the right audiences.
• Represent the business at key customer and group meetings building strong relationships and influencing commercial outcomes.
• Maintain regular engagement with customers in trade spending a minimum of two days per month in the field to understand customer needs, market dynamics and growth opportunities.
• Manage the brand budgets and delivery of all activity within the agreed budget while achieving volume targets.
• Brief in quarterly objectives to trade teams to ensure delivery of brand KPIs. Track and monitor KPIs and create assets to assist with KPI execution.
• Compile insightful monthly & quarterly sales & trade marketing reports, outlining progress Vs brand KPIs and Rate of Sale.

Requirements

• An understanding of the FMCG Industry essential.
• 4 years trade marketing or related experience.
• Commercially astute with sound budget management experience.
• Analytical, strategic & ability to problem-solve.
• Passionate about consumer trends and building brands in the Irish marketplace.
• Strong communication & presentation skills.