Responsibilities

• Design and deliver omni-channel trade activation plans across B2B and B2C customers, maximizing sell-out, loyalty and market share.
• Partner closely with Sales, Area Managers, Distributors and key customers to align brand priorities with promotional calendars and commercial objectives.
• Lead the development and execution of Point of Sale, Visual and Merchandising solutions, ensuring consistent, premium brand presence across direct and indirect customers.
• Brief and manage agencies to deliver clear, effective assets on time and within customer timelines.
• Track performance and ROI of trade activity, translating insights into optimization plans.
• Drive growth of pro-retail and e-commerce as strategic omni-channel levers for recruitment, visibility and conversion.
• Lead trade marketing and e-trade strategies with key partners (e.g. Boots, Tesco, Savers, e-tailers), spanning in-store and digital touchpoints.
• Own merchandising strategies including shelf layouts, planograms, permanent and promotional displays, and seasonal activations.
• Develop, localize and optimize PDP content (copy, visuals, claims, SEO) ensuring data accuracy and best-in-class execution across platforms.
• Monitor performance KPIs (traffic, conversion, rankings, sell-out) and recommend growth-driving actions.

Requirements

• Strong trade and operational marketing experience within Beauty or Professional Hair, across omni-channel environments.
• Proven delivery of in-store execution, e-trade content and integrated campaigns.
• Advanced Microsoft Office skills; SAP and Salsify experience advantageous
• Confident communicator able to influence senior stakeholders, agencies and customers.
• Passion for professional hair and the stylist community, with curiosity for market trends.

Preferred

Benefits