Own and optimize omni-channel trade activation and retail growth for beauty brands, translating activity ROI into actionable plans across B2B/B2C, with a focus on pro-retail and e-commerce, in-store execution, and cross-functional launch support.

• Trade activation: design omni-channel plans with Sales, Distributors and key customers to maximise sell-out and market share.
• Channel execution: lead POS, Visual Merchandising, and agency briefings for consistent brand presence.
• Growth levers: drive pro-retail and e-commerce, own merchandising, PDP optimization, and monitor KPIs to inform improvements.