Responsibilities

• Create engaging, entertaining and high-energy TikTok content on a daily basis
• Be a confident, natural and engaging on-camera personality and become one of the faces of Vidrate
• Develop creative concepts, hooks, formats and ideas designed to drive views, engagement and sales
• Film, edit and publish high-quality short-form video content
• Create content around products, launches, campaigns, trends and relevant cultural moments
• Repurpose and adapt content for Instagram, Facebook and LinkedIn where appropriate
• Stay ahead of TikTok trends, sounds, formats and emerging content styles
• Continuously test new creative ideas and use performance data to improve content
• Bring new ideas to the table and have the confidence to try things that haven't been done before
• Host 2–3 hours of TikTok LIVE per day

Requirements

• Confident, natural and engaging on camera
• Energetic, enthusiastic and comfortable being the face of a growing brand
• Creative, curious and full of ideas
• Experienced in creating short-form social content
• Comfortable filming, editing and publishing their own content
• Confident using TikTok and understands what makes content perform
• Familiar with TikTok Shop and social commerce
• Comfortable working with GMV Ads and performance-driven advertising
• Commercially minded and interested in driving sales, not just views
• Comfortable hosting LIVE streams for extended periods

Benefits

• Salary from £30,000-£35,000 per year, dependent on experience
• Strong performance-based bonus incentive
• Holiday entitlement plus Bank Holidays
• Free Vidrate products
• Company events
• Opportunity to grow with one of the UK’s fastest-growing FMCG brands
• A highly creative role with genuine ownership and visibility
• The opportunity to become a recognisable face of the Vidrate brand
• Supportive, energetic and ambitious team environment
• Significant opportunity for career progression as our social commerce operation grows