Responsibilities

• Lead and evolve Sharp's technical content strategy, messaging frameworks and content roadmap.
• Create compelling content across blogs, articles, case studies, guides, campaigns, webinars and thought leadership assets.
• Translate complex technology topics including ERP, Business Applications, AI, Cyber Security and Digital Transformation into engaging customer-focused content.
• Partner with Sales, Marketing and Technical SMEs to ensure content is accurate, relevant and commercially impactful.
• Drive SEO and AI/LLM content optimisation using performance insights and best practice.
• Establish content standards, governance and best practice across the wider team.
• Collaborate with external agencies and partners to deliver high-quality content aligned to brand and business objectives.

Requirements

• Proven experience in Technical Content, Senior Content Marketing or a similar B2B technology-focused role.
• Experience developing content strategies and full-funnel programmes that support lead generation, customer journeys and pipeline growth.
• Strong copywriting, storytelling and editorial skills with the ability to simplify complex technical concepts.
• Experience working closely with technical stakeholders and subject matter experts.
• Strong understanding of SEO, digital marketing and content performance best practices.
• Knowledge of ERP and Business Applications solutions, ideally Microsoft Dynamics 365 Business Central.
• Strong stakeholder management skills, commercial awareness and a strategic mindset.
• A proactive, curious and adaptable approach with a passion for technology and content.