Own global strategy across VW Brand and Porsche, shaping innovation-led campaigns and data-driven media guidelines to drive brand building and performance, with close collaboration across Omnicom and client teams.

• Growth/Strategy: Define and execute integrated strategies and 360 consumer journeys for two brands, ensuring outputs reflect original thinking and media imagination.
• Porsche & VW Brand Roles: Lead development and implementation of global communication, media and innovation strategies for Porsche and shape the innovation agenda for VW Brand.
• Media Effectiveness: Create best-practice guidelines for media effectiveness and a data-led approach to brand building and performance driving.
• Team & Collaboration: Manage and grow an Associate Strategy Director and Planning Manager, work with the Global Strategy Lead and senior strategic team, and partner with Omnicom counterparts to integrate campaigns.
• Client & Delivery: Nurture high-impact client relationships, provide ongoing thought leadership, and ensure strategic consistency and innovation across all deliverables.