Responsibilities

• Lead ABP and category planning, ensure ABM planning is fully embedded in strategic marketing, with clearly defined objectives, precise targeting, and measurable growth KPIs
• Define and deliver segment-specific marketing strategies aligned with commercial growth objectives, developing compelling value propositions with lead markets/customers and translating them into actionable ABM plans, with a strong focus on Most Wanted opportunities and tender management excellence to drive commercial impact and customer relevance
• Strengthen our value proposition differentiation by identifying key points of difference versus competitors through competitor analysis, ensuring strategies and propositions are distinctive and impactful
• Monitor segment performance and optimise plans based on insights and KPIs. Co-lead research initiatives with the Insights & Foresights team to inform strategic decisions
• Provide relevant category insights to unlock customer opportunities and accelerate pipeline conversion. Support Account Managers with opportunity identification and ensure marketing deliverables (e.g., insights presentations, VP translation into sell-ins) are tailored to support growth targets and ABM activation
• Support Marketing Communications in development of perfect offer, ensuring marketing campaigns reflect strategic growth priorities and customer needs
• Lead the Exploration phase of the Innovation process, own the desirability lens through to product development, and define prioritisation and customisation by being the voice of the customer.

Requirements

• A Degree or professional qualification in Business administration, Sales, Marketing, or other relevant field of study
• Demonstrated expertise in marketing planning, value proposition development, customer insight, and sales enablement from previous marketing roles (ideally within E-commerce, Automotive, or other industrial environment).
• Proven success in partnering with senior stakeholders across complex organisations, negotiating and influencing effectively to achieve business goals
• Deep understanding of customer-centricity, with a track record of delivering tangible business impact.
• Excellent communication, storytelling, and presentation skills.
• Commercial acumen with proven ability to grasp, analyse and initiate actions based on strong financial insights and understanding.
• Strategic mind set, result-oriented, accountable, energetic.

Benefits

• Competitive salary
• Discretionary bonus
• Car allowance
• 25 days holiday plus bank holidays
• Private Medical Insurance
• Pension scheme, life assurance and income protection
• Employee Assistance Programme
• Employee Discounts
• Cycle to work scheme