Responsibilities

• Create go-to-market plans including segmentation, customer targeting, product positioning, and value proposition development for current products and new product introductions
• Develop the marketing strategy and plan to grow the product portfolio, reach new customers, and maintain loyalty with existing customers
• Execute and lead multichannel digital marketing promotions and advertising in conjunction with external marketing agencies and trade media partners
• Identify and implement marketing opportunities in collaboration with sales, distributors, and technical teams to help grow the business
• Design, develop and implement marketing programs to raise awareness of the brand/product portfolios in current markets and to new market segments
• Independently handle complex issues with minimal supervision, while escalating only the most complex issues to appropriate staff
• Other duties as assigned

Requirements

• Bachelor's degree in Marketing or related field
• Minimum of four years of related work experience
• Experience working with external creative and digital media agencies
• Experience in market analysis, segmentation, and customer targeting strategies
• Experience with product positioning and value proposition development
• Experience developing marketing plans with distributors and trade publications

Benefits

• We provide a fast paced stimulating international environment, which will stretch your abilities and channel your talents.
• We also offer competitive salary and benefits combined with outstanding career development opportunities in one of the largest and most solid private companies in the world.
• We welcome applications from people with disabilities and are committed to providing an inclusive, accessible recruitment process and workplace. We encourage candidates to let us know if they require any accommodations during the recruitment or interview process so we can support them appropriately.